#WrestleOslo

#WrestleOslo: Miyaji Stuns Olympic Champ Mensah Stock as Japan Rolls On

Wednesday, October 6, 2021 - 13:08 By Vinay Siwach

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OSLO, Norway (October 6) -- Akie HANAI (JPN) was still going through her interview when Rin MIYAJI (JPN) joined her in the mixed zone. A surprised Hanai was wondering how did Miyaji come back so early after her semifinal. But when she was informed that Miyaji pinned Tokyo Olympic and world champion Taymara MENSAH STOCK (USA), Hanai could not but hug her teammate with a big smile on her face.

In what is perhaps the biggest upset of the tournament, Miyaji claimed a 21-second pin over Mensah Stock after both the wrestlers were locked in arm-tie. But the USA wrestler squared up and Miyaji cradled her and held her on the back for the fall.

Miyaji was one of the three Japan wrestlers who reached the final Wednesday as Hanai managed to reach the 59kg final while Masako FURUICHI (JPN) entered the 72kg after beating Anna SCHELL (GER).

With that, Japan has sent six wrestlers to the final while nine others are wrestling for medals.

Miyaji, who has ever wrestled at a World Championships before, will wrestle Meerim ZHUMANAZAROVA (KGZ) in the final. The Kyrgyzstan wrestler has to thank her fate for the win as the scorers' had wrongly indicated caution against when there was not.

She gave up a takedown in final 10 seconds to trail 3-3 on criteria but when the mat chairman was about announce the result, the criteria was give to Zhumanazarova as a wrong caution had been added to it.

Hanai also beat an American to reach the 59kg final as Maya NELSON (USA) was not given any chance in a 4-1 defeat. She will face 2018 world silver medalist Bilyana DUDOVA (BUL) in what will a match of close margins. Dudova beat two-time Asian champion Sarita MOR (IND) 3-0 in the semifinals and booked her spot in the final. 

But India did get its first-ever women's wrestling Worlds finalists when Anshu MALIK (IND) defeated Solomiia VYNNYK (JPN) 11-0 in the semifinal at 57kg. India has five bronze medals from World Championships but no one ever reached the final.

Maik scored via a series of takedowns and finally a gut wrench and move on to face Tokyo Olympics bronze medalist Helen MAROULIS (USA).

The USA wrestler had a nail-biting finish against U23 world champion Sar NANJO (JPN) before pulling off a 6-4 win. Nanjo was looking for a repeat of Tokyo Olympics where eventual champion Risako KAWAI (JPN) beat Maroulis to stop her from defending her Olympic title which she won in Rio.

Maroulis was given a point for Nanjo's passivity but the Japan wrestler launched a huge throw on the edge and was awarded four. Leading 4-1, Nanjo gave up two before the break.

Then Maroulis began the second period with a takedown and stayed with it until the final whistle. Nanjo's tries of attacking the legs in the end did not work and Maroulis entered the final.

Kazakhstan also had a World Championships finalist when Zhamila BAKBERGENOVA (KAZ) defeated Buse CAVUSOGLU TOSUN (TUR) 13-2 with ease.

Bakbergenova will wrestle for gold against Masako FURUICHI (JPN) who defeat Anna SCHELL (GER), 13-2 and try to stop the Japanese juggernaut of winning gold medals with ease.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.