#WrestleIstanbul

#WrestleIstanbul: World Champ Dudova Ready to Make 62kg Her Own

By Vinay Siwach

ISTANBUL, Turkey (February 22) -- The chants of 'bravo, bravo' filled the Dan Kolov stadium as Bilyana DUDOVA (BUL) emerged as the new star at 62kg for Bulgaria.

The world champion at 59kg defeated Bulgaria's mainstay at 62kg, Taybe YUSEIN (BUL), in the final of the prestigious Dan Kolov-Nikola Petrov tournament,7-2, and laid claim at the Olympic weight. Now, it will be a two-way battle for the spot on the national team for the Paris Olympics. 

For a wrestler who has been juggling her weight for the majority of her career, Dudova hopes that she can finally settle in the new weight class which is easier and healthier for her.

"When I was cadet, I was around 60kg but not the best wrestler in Bulgaria," Dudova said. "There were other good girls, so coaches used to tell me to reduce my weight so I can participate internationally. Otherwise, I will be only training and losing.

"I have been training for 10 years and I was undecided on 57kg or 62kg," Dudova said. "But 62kg is close to my natural weight so I decided to go for this. Also, with two-morning weigh-ins, it's difficult to cut weight to 57kg."

The weight category is filled with strong wrestlers from around the world. Two-time world champion Aisuluu TYNYBEKOVA (KGZ), Olympic champion Yukako KAWAI (JPN), young star Iryna Koliadenko (UKR), world silver medalist Kayla MIRACLE (USA) and upcoming Nonoka OZAKI (JPN).

But first, the 24-year-old needs to get past the Tokyo bronze medalist and compatriot Yusein.

In January, she wrestled at her first tournament, the Bulgarian Championships, at 62kg. As expected, she faced Yusein in the final. Dudova lost 2-1, but took the lessons from the loss seriously.

"I lost to her [Yusein] but now it's reversed," she said. "This year is just a warm-up for me in this weight. I need some time to adjust accordingly. Training and hard work are the only things that can help you get success. This year may be difficult for me but I'll do it."

As far as body weight is concerned, Dudova began her international career in 2013 wrestling at 60kg. Back then, she hoped to be the 63kg wrestler for her country. But Yusein was an established star at the weight. She even qualified Bulgaria for the 2016 Olympics with a bronze medal at the 2015 Worlds.

Dudova had no choice to reduce weight to 55kg. She even went down to 53kg in the hope to qualify for the Rio Olympics. Unfortunately, it only troubled her with health issues.

Soon after Rio, she moved up to 57kg and won a silver medal at Budapest Worlds. But winning the gold at the '21 World Championships in Oslo, her first world title, gave Dudova the confidence to make the switch to 62kg.

"That was one of the best times for me," she said. "I was so happy. It gave me confidence which is important to take this big step and move on."

The European champion, however, is not new to challenges in her life.

She lost her mother at 14 years of age. Brought up by her grandmother, it was just by chance that Dudova ended up in wrestling. Athletics was her first love.

"I was 12 when I first trained in wrestling," she recalls. "I loved athletics and practiced in 400m. Everyone said that I am perfect for sports."

During her off-season after athletics competitions, it was her uncle that asked Dudova to pay a visit to the wrestling hall. Her uncle, father and others were regular to the gym for their fitness training.

"I went just for fun," Dudova, who is a trained Bulgarian folklore singer, said. "The coach asked me to do some pull-ups and I did little. But he liked my strength and asked me to train."

Since it was off-season, she even participated in a tournament.

"After one month I participated in a tournament I got bronze. I was angry to lose and wanted to win. So I kept training. I lost in the Bulgarian Championships for kids. I trained harder. The ambition to win grew."

That ambition made her go to the wrestling hall again. Training with boys was the only option and she continued that until making the cadet team for Bulgaria.

For the first four years, Dudova did not finish with any medals until she kick-started her career with a Junior European bronze.

Now, she has senior European titles in three different weights and with another European Championships just a month away, Dudova says it will be special to win it at four different weights.

"I am studying all opponents at 62kg," she says.

As a warm-up before the European Championships in Budapest, Dudova will be in Istanbul for the Yasar Dogu Ranking Series event. There too, she is expected to meet Yusein for the third time in two months.

If things fall in place, Dudova won't mind the chants of 'bravo, bravo' again.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.