#WrestleBelgrade

#WrestleBelgrade Weight-to-Watch: Freestyle 70kg

By Vinay Siwach

BELGRADE, Serbia (October 28) -- Vazgen TEVANYAN (ARM) is returning to the Belexpocentar in Belgrade, Serbia. It was here that he made heads roll with a title-winning performance at the Individual World Cup in December last year.

Now, he is seeking a U23 world title.

Entered in the 70kg weight class that is full of wrestlers of equal pedigree, Tevanyan will take the mat next week, a month after participating in the Senior World Championships in Oslo at 65kg.

Not only the Armenian but a host of other stars are eyeing the gold medal. Oslo World Championships silver medalist at 70kg Ernazar AKMATALIEV (KGZ) is one of the favorites and so is 65kg '19 U23 world champion Turan BAYRAMOV (AZE).

All three were in Oslo, and in Tokyo before that, but only Akmataliev was able to win a medal as he reached the final of the 70kg against Magomedmurad GADZHIEV (POL). He lost a close bout 1-2 and had to be content with a silver medal.

Bayramov lost Gadzhiev after an impressive run to the semifinals but later lost the bronze medal bout as well against Zurabi IAKOBASHVILI (GEO). He returned empty-handed from the tournament, his fifth this year.

Other big names entered in the bracket are U23 Russian champion and Ali Aliev tournament winner Rezuan KAZHAROV (RWF), U23 European silver Nicolai GRAHMEZ (MDA) and former cadet world medalist Aliakbar FAZLIKHALILI (IRI).

Tevanyan will have fond memories of Belgrade. The World Cup made him a rising star at 65kg as he defeated world medalist Iszmail MUSZUKAJEV (HUN) 9-1 in the final. His run included victories over Haji ALI (BHN), Nikolai OKHLOPKOV (ROU) and Hor OHANNESIAN (UKR) in the semifinal.

He also has wins over three world champions -- Vladimer KHINCHEGASHVILI (GEO), Magomedmurad GADZHIEV (POL) and Haji ALIYEV (AZE) -- from the European Olympic Qualifiers.

Ernazar AKMATALIEVErnazar AKMATALIEV (KGZ) is a silver medalist from Oslo World Championships. (Photo: UWW / Kadir Caliskan)

But it won't be easy this time. Akmataliev was also part of the Individual World Cup but lost to Haji ALIYEV (AZE) in the quarterfinal. But since then, he has won the Asian Olympic Qualifiers, defeating Ilyas BEKBULATOV (UZB) and Amirmohammad YAZDANI (IRI) in the process. He later participated in the Tokyo Olympics but lost to Bajrang PUNIA (IND) in the first round. In Oslo, he became the first freestyle wrestler from his country to reach a senior world final.

The 23-year-old's antics of attacking constantly and countering when on the defensive saw him notch up wins from behind in Oslo and even at the Asian event. He also has some unfinished business after finishing fifth at the Budapest edition in 2019.

But one wrestler who can keep him quiet is Bayramov. A late replacement for the injured Khadzhimurad Gadzhiyev (AZE) in Azerbaijan's Tokyo Olympic lineup, Bayramov makes his opponents work hard for their points even from an advantageous position.

Turan BAYRAMOVTuran BAYRAMOV (AZE) is a U23 world champion at 65kg from 2019. (Photo: UWW / Kadir Caliskan)

Bayramov has a 13-5 record this season, but all five of his losses came against wrestlers who have World or European titles to their names. His losses came against Frank CHAMIZO (ITA), Magomedmurad GADZHIEV (POL), Zurabi IAKOBISHVILI (GEO), Keegan OTOOLE (USA) and Israil KASUMOV (RUS).

Russia's Kazharov may not have international experience but his performance at the Ali Aliev was one to watch as he defeated Azamat NURYKAU (BLR) in the final. Kazharov was trailing 3-2 and Nurykau held on to his own defense in the second period until the final 10 seconds.

Kazharov got a single-leg attack and Nurykau tried to throw the Russian over but it was Kazharov who scored four and won 6-3.

Grahmez only makes the field more interesting as he won the silver at '21 U23 Euros and can pull off an upset on the given day.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.