#WrestleBelgrade

#WrestleBelgrade FS Preview: Akmataliev, Harutyunyan and Abakarov Eye 2nd World Medal Since October

By Eric Olanowski

BELGRADE, Serbia (October 26) – Even after stamping their mark on the Senior World Championships, Oslo world medalists Ernazar AKMATALIEV (KGZ), Arsen HARUTYUNYAN (ARM) and Abubakr ABAKAROV (AZE) return to the mat after a short rest with a shot to add a U23 world medal to their resume.

In addition to the established senior-level competitors, seven rising prospects who claimed '21 U23 European titles -- Teimuraz VANISHVILI (GEO), Erik ARUSHANIAN (UKR), Chermen VALIEV (RUS), Dzhabrail GADZHIEV (AZE), Ramazan SARI (TUR), Amanula RASULOV (RUS) and Erhan YAYLACI (TUR) – will also lay it on the line in Serbia.

Akmataliev reached the 70kg finals of the Senior World Championships in Norway but lost to Magomedmurad GADZHIEV (POL), falling short of becoming the first Kyrgyz freestyle wrestler to win a world title.

The other two senior world medalists, Harutyunyan and Abakarov, each dropped one bout in Oslo but fought back and finished with bronze medals.

Akmataliev, fresh off his impressive four-match silver-medal run in Norway, is one of the three headliners at 70kg. He'll have his hands full with Tokyo Olympians Vazgen TEVANYAN (ARM) and Turan BAYRAMOV (AZE).

Turan BAYRAMOVTuran BAYRAMOV (AZE) is a defending U23 world champion. (Photo: UWW / KAdir Caliskan)

Bayramov replaced the injured Khadzhimurad Gadzhiyev (AZE) in Azerbaijan's Tokyo Olympic lineup at 74kg but will return to 70kg in Belgrade. He'll be looking for a second U23 world title and first since '19.

The 20-year-old has been the world's most active wrestler this season. He'll lace up his boots for a sixth time during his '21 campaign. This year, the future of Azeri wrestling has competed at the Tokyo Olympic Games, Junior and Senior World Championships and the Junior and Senior European Championships.

Bayramov has a 13-5 record this season, but all five of his losses came against wrestlers who have World or European titles to their names. His losses came against Frank CHAMIZO (ITA), Magomedmurad GADZHIEV (POL), Zurabi IAKOBISHVILI (GEO), Keegan OTOOLE (USA) and Israil KASUMOV (RUS).

Armenia's Tevanyan ended '20 on a high note after winning gold at the Individual World Cup with an impressive 9-1 win over '19 world bronze-medal winner Iszmail MUSZUKAJEV (HUN). He followed that up by beating three world champions -- Vladimer KHINCHEGASHVILI (GEO), Magomedmurad GADZHIEV (POL) and Haji ALIYEV (AZE) – to punch Armenia's ticket to the Tokyo Olympic Games.

But since announcing his presence in late '20, Tevanyan has come back down to earth. He's looking to get back to his winning ways after a ninth-place finish in Oslo and a 14th-place finish at the Tokyo Olympic Games.

Outside the three big names entered at 70kg, '21 U23 European bronze Nicolai GRAHMEZ (MDA) and cadet world bronze medalist Aliakbar FAZLIKHALILI (IRI) are other guys to pay attention to.

Arsen HARUTYUNYANArsen HARUTYUNYAN (ARM), blue, won a bronze medal at the Oslo World Championships. (Photo: UWW / Martin Gabor)

At 61kg, Harutyunyan enters Belgrade fresh off a bronze-medal finish in Oslo. The Armenian youngster has fluctuated between 57kg and 61kg but will wrestle at 61kg in back-to-back competitions for the first time since early '19. While at 61kg, Harutyunyan has podium finishes at the '21 World Championships and a pair of European Championships, yet he's looking for his first U23 world medal. He competed in Budapest at the '19 U23 World Championships but dropped his bronze-medal match and finished in fifth place.

Harutyunyan's biggest threat will be Georgia's '21 U23 European champion, Teimuraz Vanishvili.

The favorite at 86kg has to be Abakarov. He put together four wins at the Senior World Championships in Oslo and grabbed a bronze medal. Although Abakarov fell to Olympic champion David TAYLOR (USA) in the semifinals, he scored an early first-period takedown. He led the match for over two minutes but got caught on his back and surrendered the fall.

A second guy to keep an eye on at 86kg is this year's U23 European champion, Amanula RASULOV (RUS).

Seven U23 European Champs in Action

Outside of the aforementioned Vanishvili and Rasulov, five other guys who won '21 continental gold medals will take the mat in Serbia.

Erik ARUSHANIANErik ARUSHANIAN (UKR) is a U23 European champion. (Photo: UWW / Kadir Caliskan)

At 65kg, Erik ARUSHANIAN (UKR) tops the bracket and comes into Belgrade undefeated in the season. He went 5-0 at the U23 European Championships and capped off his run to continental gold with a crazy 13-10 win over Abdulmazhid KUDIEV (RUS).

Arushanian biggest foes will be Greece's Tokyo Olympic Georgios PILIDIS and U23 European bronze medalists Ziraddin BAYRAMOV (AZE) and Cavit ACAR (TUR).

The road to gold at 74kg will likely weave through two guys, Chermen VALIEV (RUS) and Dzhabrail GADZHIEV (AZE). Earlier this year, both guys won continental titles in Skopje, but Gadzhiev will be moving from his title-winning weight of 70kg to 74kg.

Ramazan SARI (TUR) is the top dog at 79kg. After winning the U23 European title in May, he earned his spot on Turkey's senior-level world team. Unfortunately, he went 1-1 in Oslo and is looking to get back in the winners' circle in Belgrade.

Sari's most significant threats will be Iran's Asian runner-up Ali SAVADKOUHI (IRI) and Azerbaijan's junior world silver medalist Ashraf ASHIROV.

Erhan YAYLACIErhan YAYLACI (TUR) will be looking to add U23 Worlds medal to his continental one. (Photo: UWW / Kadir Caliskan)

Erhan YAYLACI (TUR), the reigning U23 European champion, will have the tough task of navigating the 92kg bracket that'll feature reigning junior world champ Amirhossein FIROUZPOURBANDPEI (IRI) and the other three medalists from the continental championships.

Anil KILICSALLAYAN (TUR) will be in a similar position as his fellow Turkish teammate, Yaylaci. He'll share the 125kg bracket with Iranian junior world champion Ali AKBARPOURKHORDOUNI (IRI).

A third guy that should be on wrestling fans' radars is Yaraslau SLAVIKOUSKI (BLR). Earlier this year, the Belarusian wrapped up his U23 European campaign with a bronze medal.

Freestyle action starts on November 5, Friday and closes out the U23 World Championships. Fans can follow all the action live on www.uww.org.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.