#WrestleBelgrade

World Championships WW 50kg, 57kg, 65kg, 76kg semis set

By Ken Marantz & Vinay Siwach

BELGRADE, Serbia (September 19) -- The World Championships will see the first women's wrestling Olympic weight classes in action with 50kg, 57kg and 76kg. A non-Olympic weight is also in action -- 65kg. Yui SUSAKI (JPN), Tsugumi SAKURAI (JPN), Helen MAROULIS (USA), Adeline GRAY (USA), Nonoka OZAKI (JPN) are some names in action.

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14:54: Literally seconds apart, Tsugumi SAKURAI (JPN) and Helen MAROULIS (USA) set up a rematch of last year's final at 57kg, this time in the semifinals. Sakurai, aiming for her third straight world title and second in a row at 57kg, disposed of 2022 bronze medalist Anhelina LYSAK (POL), scoring three takedowns in a 7-0 victory. On the adjacent mat, Maroulis had one blip against European silver medalist Zhala ALIYEVA (AZE), getting stuffed on a gut-wrench attempt to give up 2, but otherwise was in control in an 8-3 victory. Sakurai beat Maroulis 3-0 in last year's final.

14:50: A 1-1 criteria victory for Elvira KAMALOGLU (TUR) over Ramona GALAMBOS (HUN) in the 57kg. Kamaloglu held on to her passivity lead if her life depended on it.

14:45: Anastasia NICHITA (MDA) gets Odunayo ADEKUROYE (NGR) in an arm trap and turns her until the referee blows the whistle. Nichita, who pinned Adekuroye in the Tokyo Olympics after being 8-0 down, has looked extremely dominant so far.

14:40: Otgonjargal DOLGORJAV (MGL), the losing finalist last year to Susaki, manhandles two-time European bronze medalist Kseniya STANKEVICH (AIN) 12-1 to advance to the 50kg semifinals. She will face Sarah HILDEBRANDT (USA), a wrestler the Mongolian beat in the semis a year ago. The American has since avenged that loss with a technical superiority win in the Budapest Ranking Series.

14:40: Marquee match-up on Mat D. Four-time Olympic medalist Mariya STADNIK (AZE) is wrestling Sarah HILDEBRANDT (USA). The two exchange takedowns with Hildebrandt leading 4-3. But Stadnik feels the heat and gives up easy takedowns and Hildebrandt builds a 12-3 lead before a lace to finish 12-3.

14:33: Yui SUSAKI (JPN) a fall over Emilia VUC (ROU) and she moves to the 50kg semifinals. On a different level.

14:30: Another one of the sport's titans has fallen! Yuka KAGAMI (JPN) scores a takedown in each period and never gives six-time world champion Adeline GRAY (USA) an opening to win 4-1 for the biggest victory of her young career. Gray's lone point comes on the activity clock.

14:27: Anastasiya ALPYEYEVA (UKR) was looking for a fall over Milaimys MARIN (CUB) but the Cuban survives but Alpeyeyeva holds a 2-2 lead. But Marin with a buzzer-beater to win and book a spot in the 76kg semifinal 

14:23: Tatiana RENTERIA (COL) with a high lift and feet to back to get the fall over Samar HAMZA (EGY). Egypt challenged the call for a stepout but it was continuous action and Renteria won.

14:14: Nonoka OZAKI (JPN), deprived of a chance to defend her 62kg title when she lost out at the Japan trials, moved closer to the consolation prize of a 65kg gold by moving into the semifinals with a one-sided 9-0 victory over Kadriye AKSOY (TUR). Ozaki showed she could handle the extra weight of three powerful takedowns in the first period. She scores a stepout the second, then spends the rest of the period locked up with Aksoy, who gets underhooks and futilely attempts back trips. Ozaki thwarts a desperation lateral drop at the end for her final 2 points.

14:00: Odunayo ADEKUOROYE (NGR) holds on to a 6-4 lead over SARITA (IND) in the 57kg 1/8 final and moves to the quarterfinals in which she will face Anastasia NICHITA (MDA).

13:34: Helen MAROULIS (USA) remains laser-focused in her mission to regain the 57kg title, making short work of Graciela SANCHEZ DIAZ (ESP) in a 10-0 victory in 2:13 to advance to the quarterfinals, where European silver medalist Zhala ALIYEVA (AZE) awaits.

13:30: NEELAM (UWW) stops Oksana LIVACH (UKR) in the 50kg 1/8 finals with a 4-2 win. She will however have Ziqi FENG (CHN) in the quarterfinal

13:06: A dream match has been set up in the 50kg quarterfinals, where ageless Mariya STADNIK (AZE) and Sarah HILDEBRANDT (USA) will square off after victories by technical superiority. Stadnik finds various ways to score in beating Polinia LUKINA (AIN) 12-1, and Hildebrandt follows with a takedown-lace lock 10-0 win over Miseon KWON (KOR).

12:57: Returning 76kg bronze medalist Yuka KAGAMI (JPN) scores a takedown while on the activity clock, then adds two more in a 6-0 win over Yuanyuan HUANG (CHN). Her reward? A shot at Adeline GRAY (USA) in the quarterfinals.

12:50: Yui SUSAKI (JPN) gave up a point but then punished Alisson CARDOZO (COL) with a lace and won her first bout at 50kg 12-1.

12:35: Adeline GRAY (USA) with an 11-0 technical superiority over returning bronze medalist Epp MAE (EST). Gray is returning to international competition after two years and looking to become a seven-time world champion which will make her the most successful wrestler from the United States

12:19: Helen MAROULIS (USA) gets her bid for a fourth world title at 57kg off to a rousing start, scoring 4 with nifty fireman's carry against Nes RODRIGUEZ (PUR). She builds up a 10-point lead as she stacks up her opponent and ends the match with a fall.

12:14: Olympic silver medalist Iryna KURACHKINA (AIN) snatches a victory from the jaws of defeat at 57kg in an ill-tempered clash between neutral athletes. She had just given up a takedown to fall behind 4-0 against Olga KHOROSHAVTSEVA (AIN) when she went to a cradle off a takedown and secured a fall at 4:10.

12:05: Anastasia NICHITA (MDA), who became Moldova's first-ever female world champion when she won the 59kg gold last year, got off to a good start at the Olympic weight of 57kg by whipping Tokyo Olympic bronze medalist Evelina NIKOLOVA (BUL). Nichita charged to an 8-0 lead, then threw Nikolova to her back for a fall in just over two minutes.

11:52: In a freestyle 97kg repechage match, three-time champion Kyle SNYDER (USA) bounces back from his stunning quarterfinal loss to Akhmed TAZHUDINOV (BRN) by defeating Magomed IBRAGIMOV (UZB) 10-6 to advance to the bronze-medal match later today. Snyder gave up a 4-point counter lift, but had a 4-point cradle of his own to put away the two-time Asian champion.

11:34: Anna LUKASIAK (POL), a bronze medalist a year ago at 50kg, gives up a pair of stepouts and that proves the difference in a 2-1 loss to European silver medalist Oksana LIVICH (UKR)

11:25: Returning bronze medalist Yuka KAGAMI (JPN) starts with a pin over Kamile GAUCAITE (LTU) at 76kg. She lost to Yasemin ADAR (TUR) last year but Adar is not wrestling this year.

11:07: Two years away from the world stage to get married and have twins, and six-time champion Adeline GRAY (USA) spends just 31 seconds in her opening match at women's 76kg. A takedown to lace lock, four spins and that's it for Jimin BAEK (KOR). The unseeded Gray will next face longtime foe Epp MAE (EST) in a rematch of the 2021 world final.

11:05: A takedown to a lace lock and 2021 world bronze medalist Aiperi MEDET KYZY (KGZ) finishes off an 11-0 rout of Catalina AXENTE (ROU) at women's 76kg.

11:00: Macey KILTY (USA) channels the Greco wrestlers when she hits a 4-point back suplex to cap a 10-0 win over Valeriia DONDUPOVA SUVOROVA (AIN) in the qualification round at women's 65kg

10:30: Welcome to day four of the World Championships. A big breaking news to start the day as Olympic champion Takuto OTOGURO (JPN) has forfeited his repechage bout which means that Japan will remain without an Olympic quota here.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.