#WrestleWarsaw

Weight-to-Watch: Women’s Wrestling 57kg

Wednesday, June 2, 2021 - 12:58 By Eric Olanowski

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WARSAW, Poland (June 2) --- Olympic champion Helen MAROULIS (USA) headlines the loaded 17-woman 57kg bracket at next week’s Poland Open. In total, the weight will feature two Olympic medalists, five world medal winners, and seven continental champions.  

Earlier this year, during her appearance on UWW LIVE, Maroulis shared her mentality and desire to compete against the best, saying, “I don’t just want the medal for the sake of the medal. I want it to be the toughest competition. The point of being the best is you want to know that you beat everyone that you think is incredible.”

Next week, Maroulis will have that opportunity to lace up her boots against the world’s best at 57kg – including Olympic runner-up Valeria KOBLOVA (RUS) and world medalist Iryna KURACHKINA (BLR) and Odunayo ADEKUOROYE (NGR).  She’ll also have to get through a slew of continental champions, including European winners Alina HRUSHYNA AKOBIIA (UKR) and Irina OLOGONOVA (RUS), and Asian champ Anshu ANSHU (IND). 

The Poland Open will be Maroulis’ second competition of the ’21 season. The two-time world champion's last competition was January’s Henri Deglane in France. She won four matches and defeated Germany’s Laura MERTENS to win the 57kg gold. The win in France marked Maroulis’ first international gold since she claimed her second world title at the ’17 Paris World Championships. 

On paper, Adekuoroye, Africa’s first-ever women’s wrestling world finalist, would be the biggest threat to Maroulis’ shot at winning Ranking Series gold in Warsaw. But, after being sidelined for over 16 months due to the COVID-19 pandemic, two-time world bronze medalist Iryna Kurachkina takes the top spot as Maroulis’s biggest threat. 

Kurachkina is on an eight-tournament podium finishing streak that dates back to May ‘19’s International Ukrainian Tournament. During that stretch, she’s captured gold at the European Championships, European Games, Individual World Cup, and the prestigious Alexander Medved Prizes. She also finished with bronze medalists at the ’19 World Championships, European Championships, and the International Ukrainian Tournament twice.  

If Adekuoroye and Maroulis happen to meet, it wouldn’t be the first meeting between the two superstars. The pair wrestled in an exhibition in New York City at the ’18 Beat the Street. The American scored the matches only takedown, shut down the Nigerian’s offense, and eased her way to a 4-1 win. 

Rio Olympic runner-up Valeria Kobloba will make her first appearance down at 57kg since between the ’17 World Championships and when she gave birth. Since then, she's competed at the Russian (59kg) and European Championships (62kg), finishing in first and fifth, respectively. 

The two other continental champions that'll compete in Warsaw are Ologonova and Anshu.

Anshu will wrestle for a fourth time this season. It’ll be her first competition back since winning the 57kg Asian title in April. Her other two competitions were the Asian Olympic Qualifier and the Matteo Pellicone. She qualified India for the Olympic Games after she reached the finals at the Asian Olympic Qualifier but dropped her bronze-medal match at the Pellicone and finished in fifth place. 

Ologonova, the three-time world silver medalist, will compete outside Russia for the first time since the ’18 World Championships. Most recently, she fell to Veronika CHUMIKOVA (RUS) (who is also entered in the competition) in the Russian National finals.  

Two dark horses that round out the weight are Alina Hrushyna Akobiia and Mathilde Hélène RIVIERE (FRA). 

The young upset-minded Hrushyna Akobiia is looking to spoil the party at 57kg. Last week, she claimed gold at the U23 European Championships – which was her fifth consecutive tournament finishing in the top three. Prior to that win in Skopje, she qualified Ukraine for the Olympic Games with her final-reaching performance at the European Olympic Qualifier, claimed silver and bronze medals at the ’20 and ’21 senior-level European Championships, respectively, and won the International Ukrainian Tournament. 

Riviere finished in second place at the World Olympic Qualifier and qualified France for the Tokyo Olympic Games.  

Wrestling at the Poland Open kicks off on June 8 and can be followed live on www.uww.org.  

57kg Entries 
Iryna KURACHKINA (BLR) 
Mathilde Hélène RIVIERE (FRA) 
Elena Heike BRUGGER (GER) 
Fatoumata Yarie CAMARA (GUI) 
Anshu ANSHU (IND) 
Odunayo Folasade ADEKUOROYE (NGR) 
Patrycja GIL (POL) 
Jowita Maria WRZESIEN (POL) 
Magdalena Urszula GLODEK (POL) 
Irina OLOGONOVA (RUS)
Veronika CHUMIKOVA (RUS) 
Valeria KOBLOVA ZHOLOBOVA (RUS) 
Mehlika OZTURK (TUR) 
Eda TEKIN (TUR) 
Alina HRUSHYNA AKOBIIA (UKR) 
Tetyana KIT (UKR) 
Helen MAROULIS (USA) 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.