Weekly FIVE!

Weekly FIVE! March 05, 2018

Monday, March 5, 2018 - 12:17 By Eric Olanowski

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Reviewing Yazdani's Asian debut, a duo of historic performances, hometown favorites, and the Women's World Cup.

1. Yazdani Adds Asian Championship to Resume 

In his continental championship debut, the reigning world and Olympic champion, Hassan Yazdani Charati (IRI) went 3-0 and defeated two-time Asian medalist Uitumen ORGODOL (MGL) to capture the 86kg Asian championships gold medal.

The Asian Championships was the superstar's first competition since winning gold in Paris at the 2017 World Championships outscoring his opponents 36-2. This weekend, Yazdani only gave up two points and outscored his opponents 35-2. Combining Yazdani's last two tournaments, he’s outscored his opponents by a combined score of 71-4!

What may be more impressive, in his last two finals, Yazdani has picked up 10-0 technical superiority victories. 

2. Navjot Wins Historic Gold For India 

Since 2001, 13 Indian women have made the finals of an Asian Championship, and all 13 women have failed to bring home a gold medal.

This weekend, Kaur NAVJOT (IND) changed India's women's wrestling history when she beat Miyu IMAI (JPN), 9-1 in the finals of the 65kg bout. 

After her historic win, Navjot said: "I have been preparing for this and waiting for this for very long. Today is the best day of my life since I started wrestling." 

3. Host Nations Dynamic Duo 

Muslim EVLOEV (KGZ) and Akzhol MAKHMUDOV (KGZ) used the hometown crowd as extra motivation on their way to winning Asian gold medals In Bishkek, Kyrgyzstan. 

Evloev, now a four-time Asian champion captured the Freestyle 74kg title by beating two-time world bronze medalist Mandakhnaran GANZORIG (MGL), 11-1.

In the 72kg Greco-Roman finals, Makhmudov, the 2017 junior  world silver medalist captured the gold medal by defeating 2017 world silver medalist, Demeu ZHADRAYEV (KAZ), 8-6. 

A topic of discussion from both wrestlers was the support that the Kyrgyzstan fans showed. "The crowd was really supporting me as much as they could and I couldn't fail them, so I did my best," said Evloev. Makhmudov told the Kyrgyz media "The biggest help for me was that the Kyrgyz people screamed for me to be strong and also to do better. When I heard it, I thought, 'I can die here on the floor but I will still win.' This win will be for them!" 

4. Sakandelidze Wins Qatar's First Asian Medal 

This weekend, the Georgian transfer, Giorgi Sakandelidze (QAT) became Qatar's first-ever medalist at an Asian Championships with a second-place finish. In the 125kg finals, Giorgi SAKANDELIDZE (QAT) was defeated by world bronze medalist, Davit MODZMANASHVILI (UZB), 5-0.  

Prior to Sakandelidze 's runner-up finish, Qatar's trio of Ibrahim ADULLARAHMAN(QAT), Bakhit Sharif BADR(QAT) and Abdulqader OMAR (QAT) held the record for Qatar's highest finish at an Asian Championship with fifth place finishes.

5. Two Weeks Away From the Women's World Cup 

Japan, the three-time defending World Cup champions, are set to host the 2018 Women's World Cup March 17-18 in Takasaki, Japan. This will be the fifth time that Japan has hosted the Women's World Cup and the first time since 2014. 

The eight participating teams are separated into two pools. Pool A will consist of Canada, Japan, Sweden and the United States and Pool B will consist of Belarus, China, Mongolia, and Romania. 

Weekly FIVE! In Social Media 

The crowd goes crazy after Akzhol MAKHMUDOV (KGZ) win the host nations first gold medal of the Asian Championships. 

Kumsong KANG (PRK) gets extremely emotional after his amazing victory in the 57kg final!

Highlights from the first day of Freestyle action at the Asian Championships.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.