Weekly FIVE!

Weekly FIVE! February 26, 2018

By Eric Olanowski

Reviewing Chamizo's recent move to 74kg, the Ukranian Memorial results, the return of Taha Akgul, Thursday's world rankings and the Cuban Women dominating the Cerro Pelado. 

1. Chamizo to 74kg Rumors Proven True
The rumors that 2017 70kg world champion Frank CHAMIZO (ITA) is bumping up to 74kg to try to dethrone four-time world and Olympic champion, Jordan BURROUGHS (USA) have been proven true. For over a month, these two giants have had a highly publicized social media war-of-words going over a possible super match-up.

Chamizo made his 74kg debut at the XXII Outstanding Ukrainian Wrestlers and Coaches Memorial in Kiev, Ukraine this past weekend where he snagged the gold medal by going 5-0, beating 2011 world silver medalist, Franklin GOMEZ (PUR) in the gold medal bout, 4-0.

After the tournament, Chamzio took to Instagram to post a podium photo titled “The king is back…74kg.”

2. Akgul Captures Gold in Return
Taha Akgul (TUR), the two-time world and Olympic champion returned to competition after suffering a loss to Geno PETRIASHVILI (GEO) in the finals of the 2017 World Championships

Akgul, who had been training in Columbus, Ohio with the two-time world and Olympic champion, Kyle SNYDER (USA) made the journey down to Havana, Cuba to compete in the Cerro Pelado.

Taha, who departed Cuba with the 125kg gold medal went 3-0 over the two-day competition, outscoring his opponents 32-0, including an 11-0 victory over Ben DURBIN (USA) in the finals.

RESULTS: http://uww.io/LbtgH

3. Azerbaijan leaves Ukraine with Four gold medals
Azerbaijan, on the heels of Olympic bronze medalist Sharif SHARIFOV (AZE) and 2016 world bronze medalist, Akhmednabi Gvarzatilov (AZE) left Kiev, Ukraine with four Ukranian Memorial gold medals.

A pair of Olympians in Andrey KVIATKOVSKI (UKR) and Aleksander KHOTSIANIVSKI (UKR) won golds medals for the host nation, Ukraine.

In the 125kg final bout, Khotsianivski beat reigning world champion, Geno PETRIASHVILI(GEO), 6-0.

Iran, Italy, Poland and the United States each had a solo gold medalist. 

On his way to the 65kg title, 2017 world runner-up Magomedmurad GADZHIEV (POL) knocked off Olympic champion Vladimir KHINCHEGASHVILI (GEO), 3-2, and three-time world champion Haji ALIEV (AZE), 5-2.

Up from 70kg, Chamzio gave Italy their lone champion at 70kg by defeating 2011 world silver medalist, Franklin GOMEZ (PUR), 4-0 in the gold medal bout.

The 79kg title went to American, Alex DIERINGER (USA) as he defeated Olympic bronze medalist, Yabrail HASANOV (AZE), 7-4.

At 86kg, Iran’s Kamran GHASEMPOUR beat Dave Schultz Memorial International runner-up, Richard PERRY (USA), 4-1.

RESULTS: http://uww.io/OU0TY

4. Second Set of World Rankings to Be Release Thursday, March, 1
United World Wrestling will be releasing the second set of world rankings on Thursday, March 1.

The rankings will reflect the results from the first women’s ranking event of the season, the Klippan Lady Open and the second Greco-Roman ranking event, the Granma y Cerro Pelado.

The next three rankings events will all take place in June. They are the Tbilisi GP (GEO) (Freestyle), Mongolia Open (MGL) (Women's Wrestling) and the Hungarian GP (HUN) (Greco-Roman).               

FEBRUARY RANKINGS

5. Cuban Women Claim Six Golds Cerro Pelado Golds
Cuban women, led by junior world silver medalist and U23 world bronze medalist, Yudari SANCHEZ (CUB) captured an impressive six out of eight possible gold medals at the Cerro Pelado. There were not participants entered at 65kg or 62kg.

Betzabeth angelica ARGUELLO VILLEGAS (VEN) and Alejandra ROMERO (MEX) were the two wrestlers who captured gold medals that did not hail from Cuba.

RESULTS: http://uww.io/ckjQ6

Weekly FIVE in Social Media

Big Move Monday! 

Fan reactions of Khotsianivski's routing of reigning world champion, Geno Petriashvili. 

Olympic champion, Kevin JACKSON (USA) posts a picture of a young fan with Ukranian Memorial champion, Alex Dieringer and Olympic Bronze medalist, J'den COX (USA). 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.