Weekly FIVE!

Weekly FIVE! February 19, 2018

Sunday, February 18, 2018 - 20:54 By Eric Olanowski

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Reviewing United World Wrestling's new documentary, the trio of Gray, Adar, and Weibe at the Klippan Lady Open. Also taking a look Susaki taking out Stadnik and Borrero Molina's insane five-point throw. 

1. Adeline Gray Proves She's Back!  

The Klippan Lady Open ended with a bang as three-time world champion Adeline GRAY (USA) closed out the tournament by picking up the come from behind win to defeat defending world champions Yasemin ADAR (TUR).

Gray trailed heading into the second period after Adar hit her with a beautiful four-point arm spin, taking the 4-2 lead. When asked about the arm-spin, Gray said “We practiced it in the warm-up. We knew she had a great arm-spin, so kudos to her for hitting it when it mattered.”

In the second period, Gray outscored Adar 7-2 to win the match 9-6 and reclaim her No. 1 spot in the United World Wrestling world rankings.

2. Sacrifice: Inside Cuba's Wrestling Powerhouse

What makes a wrestling nation strong? In Cuba, it's a combination of perseverance, strength ... and more than a little sacrifice. Watch, share and like with your friends! Help the world see the power of international wrestling.

3. Borrero Molina's Insane FIVE!

It's only mid-February, but when United World Wrestling releases our annual awards, we'll have a spot saved for 2016 Olympic champion Ismael BORRERO MOLINA's (CUB) five-point arm throw from the Granma Cup. 

Molina finished the Granma Cup with a 4-0 record and captured the 67kg gold medal. 

RESULTS: http://uww.io/iXuwz

4. Susaki Squeaks Out Win Over Stadnik 

Yui SUSAKI (JPN) kicked off the finals of the Klippan Open by defeating two-time world and Olympic silver medalist Mariya STADNIK (AZE), 2-1.

Susaki trailed nearly the entire match and did not take her first lead until Stadnik stepped out of bounds with15 seconds remaining in the match. This step out gave Susaki the 2-1 lead and eventually sealed her second Klippan Lady Open title in as many years. 

After the match, Susaki said “I was so excited after the match because it was my first win after my December loss. I knew this would be a one exchange match and I capitalized on that one exchange!”

5. Adar Scores Late, Knocks Off Olympic Champ Wiebe

In round one of the 2018 Klippan Lady Open, returning world champion Yasemin ADAR (TUR) used the go-ahead takedown with short time left to defeat 2016 Olympic champion, Eric Wiebe (CAN), 6-5.

Adar was placed on the shot clock in the first period as she was hit with her second passivity call. Unable to score, Wiebe took the lead on criteria heading into the second period.

In the second period, Adar picked up her first takedown of the match with one minute remaining. Wiebe then took the 5-3 lead after scoring four points off a snatch single to a leg lace. Adar struck with a last-second takedown, earing the 6-5 victory.

Weekly FIVE! In Social Media 

Henna JOHANSSON (SWE) celebrates her come from behind win over U23 world runner-up, Braxton STONE (CAN) to win the 65kg bronze medal. 

While training at the ORTC with Kyle Snyder, Taha Akgul (TUR) spends his rest day watching Ohio State University basketball.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.