#GC2018

Vinesh Gives India Fifth Commonwealth Games Gold

By Eric Olanowski

GOLD COAST, Australia (April 13) - Vinesh VINESH (IND) gave India their fifth gold medal of the 2018 Commonwealth Games. Although four of India's five golds came in freestyle, Vinesh captured the lone, yet much needed top spot in women’s wrestling. 

In her fourth and final bout of the day, the defending champion had hopes of taking out 2012 world champion Jessica Anne Marie MACDONALD (CAN). The No. 2 ranked wrestler in the world struck first with a feet to back double leg for four points, facing MacDonald with her first deficit of the tournament. 

The Indian sat on a comfortable 8-0 lead after a second aggressive four-point double leg. The African runner-up used a MacDonald double leg attack to get her hips committed and picked up a counter two points, but not before MacDonald came out in the top position with a reversal.

Vinesh’s final leg attack came with 90 seconds left, as she picked up her second Commonwealth Games gold medal in as many tries. 

At 86kg, 2010 Commonwealth Champion Muhammad INAM (PAK) upended 41-year-old 2018 African champion Melvin BIBO (NGR), 6-0. 

In the finals, Inam took the lead midway through the first period after Bibo failed to score when he was placed on the activity clock. Shortly after, Inam turned defense into an attack with a crotch lift off Bibo’s attack, taking the 3-0 lead. An additional takedown and an unnecessary hands to the face call would make Inam switch to defensive mode as he had a six-point buffer.  The Pakistani closed the match out intelligently and found ways to stay off the activity clock to keep the shutout intact, winning 6-0. 

This victory at 86kg gave Pakistan their first Commonwealth Games gold medal since Azhar HUSSAIN (PAK) won the 55kg gold medal at the 2010 Commonwealth Games in Delhi, India. 

Meanwhile, the 62kg gold-medal bout between Aminat ADENIYI (NGR) and Michelle FAZZARI (CAN) was halted after the first five seconds due to an apparent right knee injury to the Canadian wrestler. 

Adeniyi, the 24-year-old Olympian and three-time African champion snatched an early single leg, only to have the 2017 world bronze medalist, Fazzari stop wrestling and begin to favor the already padded right knee. For the third straight international competition, Fazzari would have to pull out due to this apparent right knee injury. 

The African defended her title from four years ago and joined fellow Nigerian’s Blessing OBORUDUDU (NGR) and Odunayo ADEKUOROYE (NGR) as 2018 Commonwealth Games women’s wrestling champions. 

Sumit SUMIT (IND) was awarded the 125kg gold medal after knocking off defending champion Korey JARVIS (CAN) and finishing the day with a 4-0 record. Jarvis ended the day with one loss and took home the silver medal, and Tayab RAZA (PAK) had a pair of wins and losses and departed with Commonwealth Games bronze. 

RESULTS: 
Women's Wrestling 
50kg - Nordic Tournament (4 Participants)
GOLD -  Vinesh VINESH (IND) df. Jessica Anne Marie MACDONALD (CAN), 13-3. 

BRONZE - Miesinnei GENESIS (NGR) df. Rupinder KAUR (AUS), 10-0.

62kg - Nordic Tournament (4 Participants)
GOLD - Aminat ADENIYI (NGR) df. Michelle FAZZARI (CAN), via inj. def.

BRONZE - Sakshi MALIK (IND) df. Tayla FORD (NZL), 6-5. 

Freestyle
86kg 

GOLD - Muhammad INAM (PAK) df. Melvin BIBO (NGR). 6-0. 

BRONZE - Somveer SOMVEER (IND) df. Alexander MOORE (CAN), 7-3
BRONZE - Syerus ESLAMI (ENG) df. David CONTEH (SLE), 11-0.

125kg - Nordic Tournament (5 Participants)
GOLD –  Sumit SUMIT (IND) (4-0)
SILVER - Korey JARVIS (CAN)  (3-1)
BRONZE - Tayab RAZA (PAK) (2-2)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.