Obituary

Vadim Psarev, Hall of Fame Greco-Roman Coach, Dies at 86

Monday, January 14, 2019 - 14:18 By United World Wrestling Press

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ALMATY, Kazakhstan (January 14) -- Legendary Greco-roman wrestling coach Vadim PSAREV passed away Saturday, January 12 in Almaty, Kazakhstan. He was 86.

During his long career, Psarev coached five Olympic medalists, including three Olympic gold medals. The native Russian also coached 12 gold medalists at World Championships and World Cups. 

Psarev was recognized by United World Wrestling in 2014 with his selection to the organization's Hall of Fame. He was also awarded as an "Honored Coach of USSR" (1969) for his work with the USSR in the 40's, 50's and 60's. 

Psarev later became the head Greco-Roman coach for the Kazakhstan national team head coach and was later given the title of "Honored Coach of Kazakhstan."

A farewell ceremony for Psarev will be held on January 15 at 10am in the sports complex "Dostyk" at 48 Abay Avenue, Almaty.

Famous Wrestlers Under Psarev

Ushkempirov, Zhaksylyk (1951) - champion and medalist of the USSR Championships, medalist of the European Championships, World Championships and Olympic Games, Honored Master of Sports of the USSR.

Bakulin Vladimir (1939–2012) - prize-winner of the USSR Championships, European and World Championships, Olympic Games prize-winner, Honored Master of Sports of the USSR.

Detsiev Bisolt (1964) - champion of the USSR and Europe, winner of the USSR Cup and the world Cup,Asian Championship medallist.

Nazarenko Anatoly (1948) - champion and medalist of the USSR, Europe and World Championships, Olympic medalist, Honored Master of Sports of the USSR.

Rezantsev Valery (1946) - champion of the USSR, Europe, the world, the Olympic Games, Honored Master of Sports of the USSR.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.