#development

UWW, UAE sign MoU to promote Mutaraha

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (May 3) -- United World Wrestling has signed a Memorandum of Understanding (MoU) with the UAE Wrestling Federation with the aim of promoting the development and protection of the traditional Emirati wrestling style known as Mutaraha.

The objective of this agreement is to establish a shared understanding between UWW and the UAE Wrestling Federation in order to facilitate the protection, development, and promotion of the Mutaraha style. As per the agreement, both parties will hold regular meetings to exchange ideas, share knowledge, discuss any issues or challenges, and evaluate progress.

Mutaraha is a traditional form of wrestling that has been passed down through generations in the UAE. This agreement will provide a platform to showcase the rich cultural heritage of UAE and promote traditional wrestling styles that have been preserved and practiced for centuries.

The UAE wants to engage the youth in Mutaraha in which the two wrestlers face each other in a circular ring on sand that is approximately six meters in diameter. The objective of the game is to force the opponent to touch the ground with any part of their body other than their feet, without using any striking or kicking techniques.

The agreement will pave the way for the growth and development of wrestling in the UAE and provide opportunities for Emirati wrestlers to showcase their skills at the international level. The UWW is committed to working closely with the UAE Wrestling Federation to support the promotion and growth of Mutaraha style.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS