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UWW renews WISH partnership, 6 coaches to be in high-performance program

Wednesday, June 1, 2022 - 07:59 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (May 31) -- Continuing its push for gender neutrality and to provide more opportunities for women to progress into leadership roles, United World Wrestling (UWW) has renewed its partnership with Olympic Solidarity for the Women in Sport High Performance Pathway, also known as the WISH Programme.

Six current and/or future coaches have been selected for the 21-month program, which has been developed in coordination with a team of specialists at the UK-based University of Hertfordshire. The program aims to help women coaches, who have the potential and ambition, to progress into high-performance coaching roles at national and international levels.

The WISH initiative took shape following a discussion between stakeholders on the ways to address the low percentage of women coaches at an elite level. At the Tokyo Olympics, for instance, even though 48 percent of the athletes were women, just 13 percent of the coaches were female. The program was thus launched to bridge this gap. 

Wrestling was among the six sports that were a part of the successful pilot program, which ran from 2019 to 2021.

In this edition, three-time world champion Martine DUGRENIER (CAN), former World Championship silver medalist Aline DA SILVA (BRA) and Australia’s Carissa HOLLAND are a part of the first group of 22 coaches from 20 NOCs and seven sports, who began their training in May. Olympic medalists Guzel MANYUROVA (KAZ), Marwa AMRI (TUN) and Happiness BURUTU (NGR) will be a part of the next batch that starts training in August.

The participants were chosen on the basis of extensive selection criteria set by the WISH management group. The guidelines include the requirement of the candidate to be recognized by the national and international federations as well as the NOC of being, or having the potential to be, a part of the national delegation to major international tournaments, having no history of anti-doping or other ethics violation, ability to commit to the whole program and having good written and spoken English (min IELTS 6.5).

The training module includes eight online leadership sessions, eight leadership mentor sessions, four sport-specific mentor sessions and a five-day residential session in the UK. The IF supports the coaches selected for the program with direct funding of US $3,500 in addition to sport-specific mentor fees and travel, accommodation and developmental costs.

The WISH program is being managed by a steering group of representatives from Olympic Solidarity, Association of Summer Olympic International Federations, Association of International Olympic Winter Sports Federations, International Federations and WISH management/University of Hertfordshire. 

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.