#WrestleAmman

UWW President meets King of Jordan Abdullah II

Sunday, August 13, 2023 - 18:20 By United World Wrestling Press

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AMMAN, Jordan (August 13) -- United World Wrestling President Nenad LALOVIC met King Abdullah II of Jordan on Sunday in Amman, the host of the 2023 U20 World Championships from August 14 to 20.

Lalovic HM King Abdullah with United World Wrestling's highest decoration in recognition of his efforts in supporting sports and his belief in its role in strengthening solidarity and friendship among nations.

Jordan has played a significant role in promoting wrestling in the region by hosting world and continental championships, development camps and refugee camps.

"The feedback about the organization by Jordan has been fantastic," Lalovic said. "We are amazed by the hospitality of everyone starting with His Majesty King Abdullah, the Ministry of Sports, the National Olympic Committee and the wrestling federation. It's a major event for Jordan."

Lalovic, along with President of the Jordan Wrestling Federation Mohammed AL-AWAMLEH and the Deputy President of the federation Abdullah QUTAISHAT (JOR), attended the pre-event press conference and wished the participants luck for the tournament.

"We know that the national federation is skilled in the organization of this competition," Lalovic said. "We organized a refugee camp in Jordan five years ago. Since, we have realized that Jordan is an extremely reliable partner. We do believe that Jordan and neighboring countries are interested in combat sport and Jordan is the flagbearer."

Al-Awamleh welcomed Lalovic, confirming that Jordan will exert all its efforts to ensure the success of the championship.

"We look forward to a historic hosting of the most significant event in the history of Jordanian wrestling, and we hope that this event will mark a new beginning for the sport in Jordan," Al-Awamleh said. "Hosting an event of this magnitude is not an easy task, but the confidence of United World Wrestling, especially after Jordan organized the U15 and U20 Asian Championship, has helped."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.