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UWW President Lalovic Carries Torch at '22 Beijing Olympic Games

Monday, February 7, 2022 - 12:24 By United World Wrestling Press

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Photo Credit: International Olympic Committee

BEIJING, China (February 6) — International Olympic Committee Executive Board Member and United World Wrestling President Nenad Lalovic carried the Olympic Torch at the opening ceremony of the 24th Winter Olympic Games in Beijing, China.

Lalovic, in addition to his obligations as an IOC Executive Board member, had great recognition on the opening day of the Games as he was one of the few bearers of the torch that lit the Olympic flame at the National Stadium.

“Being the torchbearer at the Olympics is a great honor and one of the most memorable moments for me, personally and professionally,”  Lalovic said.

The Olympic flame was later placed inside a giant snowflake and raised high above the ground, where it will remain lit for the duration of the Games — February 4-20, 2022.

“I wish luck and success to all the athletes competing in Beijing,” he said. “IOC and Beijing Organising Committee have been phenomenal in organizing these Games despite the challenges due to the pandemic. With the growing popularity of winter sports, these Games will be an inspiring moment for sports lovers around the world and in the Olympic Moment.“

Lalovic, who has been the UWW President since 2013, was also one of the bearers of the Olympic torch lit at a traditional ceremony in ancient Olympia in Greece. The Olympic torch for these Games was carried by some of the most celebrated athletes and public figures in China while only selected foreigners had the privilege of being part of this abbreviated ceremony.

Unlike previous Olympic torch-carrying ceremonies, the torch for the Beijing Games was carried for only three days in three areas of the Chinese capital. In the build-up to the Games, he participated in the IOC Executive Board and IOC Sessions held in Beijing before the official opening of this edition of the Winter Games.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

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Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.