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UWW President Lalovic Carries Torch at '22 Beijing Olympic Games

Monday, February 7, 2022 - 12:24 By United World Wrestling Press

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Photo Credit: International Olympic Committee

BEIJING, China (February 6) — International Olympic Committee Executive Board Member and United World Wrestling President Nenad Lalovic carried the Olympic Torch at the opening ceremony of the 24th Winter Olympic Games in Beijing, China.

Lalovic, in addition to his obligations as an IOC Executive Board member, had great recognition on the opening day of the Games as he was one of the few bearers of the torch that lit the Olympic flame at the National Stadium.

“Being the torchbearer at the Olympics is a great honor and one of the most memorable moments for me, personally and professionally,”  Lalovic said.

The Olympic flame was later placed inside a giant snowflake and raised high above the ground, where it will remain lit for the duration of the Games — February 4-20, 2022.

“I wish luck and success to all the athletes competing in Beijing,” he said. “IOC and Beijing Organising Committee have been phenomenal in organizing these Games despite the challenges due to the pandemic. With the growing popularity of winter sports, these Games will be an inspiring moment for sports lovers around the world and in the Olympic Moment.“

Lalovic, who has been the UWW President since 2013, was also one of the bearers of the Olympic torch lit at a traditional ceremony in ancient Olympia in Greece. The Olympic torch for these Games was carried by some of the most celebrated athletes and public figures in China while only selected foreigners had the privilege of being part of this abbreviated ceremony.

Unlike previous Olympic torch-carrying ceremonies, the torch for the Beijing Games was carried for only three days in three areas of the Chinese capital. In the build-up to the Games, he participated in the IOC Executive Board and IOC Sessions held in Beijing before the official opening of this edition of the Winter Games.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

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On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.