Obituary

UWW mourns death of Bureau member Lucio Caneva

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (July 22) -- With great sadness, United World Wrestling has learned of the death of Lucio Caneva, a UWW Bureau Member, manager of the Italian national team, and Vice-President of the Mediterranean Committee of Associated Wrestling Styles. He was 61 years old.

Mr. Caneva, who attended the U15 European Championships in Croatia last weekend, dedicated his entire life to wrestling, making significant contributions first as a wrestler, then as a coach, followed by a successful tenure as an administrator.

"Mr. Caneva's passing is a big loss to the UWW family," Nenad LALOVIC, UWW President, said. He was a prominent figure in our sport. His role as a wrestler, coach and administrator was inspiring. My deepest condolences to the Caneva family."

Born on October 16, 1960, Mr. Caneva started as a young wrestler in his birthplace Genoa. He went on to become the trainer of one of Italy’s biggest wrestling clubs, Polisportivo Mandracci and became the president of the Liguria Regional Committee.

Mr. Caneva leaves behind his wife, Edit Dozsa -- a Hungarian international referee, who took part in the 2008 Beijing Olympics – and two children, both a part of the Army military sports group.

He coached his daughter Dalma, 28, who recently won the bronze medal in the 68kg category at the Mediterranean Games and has also finished on the podium at the European Championships in 2020 and 2021. His younger son, Aaron, is an Italian national champion and also competed in the Mediterranean Games.

In 2017, he moved to Rome with his family to assume his duties as the manager of the Italian wrestling team. Mr. Caneva and his family played an important role in welcoming two-time world champion and Rio Olympics bronze medallist Frank Chamizo Marquez to Italy. Mr. Caneva’s confidence in the wrestler's abilities, who also received support from the National Federation, FIJLKAM, became the face of Italian wrestling.

Last year, Mr. Caneva was elected as the Bureau Member of the UWW. His outstanding contributions to wrestling were recognized after he was honored with the Star of Sporting Merit.

The UWW expresses its deepest sympathies to the Caneva family.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.