#UWWLIVE

UWW LIVE: Almat Kebispayev (KAZ), Four-Time World Medalist

By United World Wrestling Press

Almat KEBISPAYEV (KAZ) has won four world medals in Greco-Roman wrestling since 2010. Last year, Kebispayev claimed a bronze medal at 61kg in his home country of Kazakhstan at the 2019 World Championships in Nur-Sultan. Kebispayev has also won four medals at the Asian Championships, including gold medals in 2011 and 2018. He was a silver medalist at the 2018 Asian Games.

Kebispayev joined Eric Olanowski to talk about winning a world medal in his home country, joining his Kazakh teammates for their first training camp since the pandemic hit, and made the announcement that he's moving up to 67kg for a run at a third Olympic appearance.
 

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS