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UWW level 1 Coaching Course: Georgia Launches the Foundations of Women's Wrestling

Thursday, December 9, 2021 - 15:05 By United World Wrestling Press

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BORJOMI, Georgia (December 9) --- Thanks to the support of Olympic solidarity via the Georgian National Olympic Committee, the Georgian Wrestling Federation hosted United World Wrestling's Level 1 coaching course for women's wrestling from November 11-14. The coaching course took place at the Borjomi Olympic Centre and was delivered by two UWW educators, Vincent AKA and Edisher MACHIDZE.

This coaching course follows various programs already launched by the Georgia Wrestling Federation to support women's wrestling. It's aimed to change the mentality of wrestling coaches regarding women's wrestling. The training course has already brought a new approach to the practice of women's wrestling.
 
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After the course, at the closing ceremony, all the participants received a United World Wrestling coach certificate of participation Level 1. 

After the end of the training, Coach NINA SERGO said, "Of course I am a Greco Roman wrestling trainer, but now I could better apprehend the arrival of a girl in my club." He is already ready to welcome them, which is a big step! 

During the training, 15 male coaches and one female coach took part, the specificity of women's wrestling was discussed/ In this case, how we train women. UWW Level 1 training standards were discussed while emphasizing safety, the playful approach to wrestling, first aid and injury prevention. 

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The refereeing modules closed the training where coaches were put in refereeing situations. This has helped some coaches realize that refereeing is not as easy as it seems. 
  
Exceptionally, when Samkhardze Tamuna became the first UWW Level 1 woman coach in a country where the practice of women's wrestling is primarily reserved for men. The Chairman of the Georgian National Olympic Committee, following discussions with the United World Wrestling Development Officer, gave his full support for the development of women's wrestling in Georgia.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

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On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.