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UWW Hosts First-Ever Event Organization Workshop in Panama City

Friday, January 28, 2022 - 12:45 By United World Wrestling Press

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PANAMA CITY, Panama (January 28) -- In Panama City from January 21 to 24, the first Event Organization Workshop organized by United World Wrestling Sports Department with the collaboration of the national Olympic Committee of Panama finalized successfully.

The workshop was aimed to the National Federations that plan to hold Continental Championships during 2022 and 2023.

“It is essential for the UWW to provide the tools and knowledge to our National Federations in order to increase the quality in the delivery of our competitions and continue to put Wrestling at the top. With the support of the local sports’ authorities and the dedication of my talented colleague Yuri Meier, this first workshop was a success” said Jean-Daniel REY, UWW Sports Director.  

Some of the topics discussed were the benefits of organizing an event, planning, bidding process, functional areas, among others.

The main focus of this Workshop is to work with the countries that have already been awarded as a host country for major events in the Americas in 2022, 2023, and potentially 2024. UWW wants to give the National Federations the tools and knowledge to deliver their events successfully and to provide a follow up with all them to assess and support them in the process.

Panama was strategically selected to host the workshop because it is a country with a lot of potential, its geographical location and the organizational level that has both the National Federation and the National Olympic Committee of Panama shown, was a key factor in the logistical aspect of the Workshop.

PAN
Attendees of the first-ever Event Organization Workshop stand together after the conclusion of the workshop. (Photo: United World Wrestling) 

Ms. Damaris YOUNG, President of the National Olympic Committee of Panama, was awarded the Golden Boot as a token of gratitude for her support and commitment to Wrestling in the continent.

Guillermo DIAZ GUTIÉRREZ, President of the Mexican Wrestling Federation and UWW Americas Executive Board member, expressed his satisfaction with the outcome of this first event, "This Workshop opens the way for us to continue to improve the organizing of national and international events, in addition to getting to know the new requirement and regulation of the organizations for our futures events", he affirmed.

The three facilitators who delivered the Workshop were Yuri MAIER, UWW Sports and Development Officer, Eduardo PEREZ TÉLLEZ, UWW Americas Event Manager, and Jesús SALAZAR GARDUÑO, UWW Americas IT Manager.

The Americas is the first continent to hold this Workshop, as part of a pilot project for host cities. The next Workshop will be held in Rome, Italy, where the U17 World Championships will take place. As in Panama, the National Federations participating will be the ones with future or potential events to host whether a Continental o World Championships.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.