#WrestleBelgrade

UWW hosts Congress before World Championships in Belgrade

By United World Wrestling Press

BELGRADE, Serbia (September 9) -- The United World Wrestling hosted its ordinary Congress Friday, a day before the World Championships in Belgrade, Serbia.

UWW President and International Olympic Committee Executive Board member Nenad LALOVIC opened the Congress which was attended by 106 countries.

President of IOC Thomas BACH addressed the gathering with a message to remain united and work towards Olympic solidarity.

Lalovic, who has attended 11 executive board meetings in the last 12 months, echoed the same views during his opening remark.

Nenad LALOVICUWW President Nenad LALOVIC addressing the Congress in Belgrade. (Photo: UWW / Kadir Caliskan)

"We as sports lose in such [conflict] situation," Lalovic said. "Our family is not about politics but about wrestlers and fans. So we should remain united.

"Our athletes promote peace around the globe. We had problems in the past but we hope our medals will shine in the right way."

The attendees of the Congress also held one-minute silence to mourn the death of bureau member Lucio CANEVA and Francois CARRARD.

The Congress discussed the improvement of wrestling via youth engagement, women's wrestling, associated styles, the image of wrestling and digital transformation. The reports of all the different departments of UWW were also presented during the Congress.

The Congress also held the election for seven bureau members for a five-year term. A total of 122 votes were cast with the majority being 61 votes.

Out of the seven, four were re-elected which include Theodoros HAMAKOS, Karl-Martin DITTMANN, Rodika YAKSI, Namig ALIYEV. The three newly elected members were Daniel IGALI (NGR), Razvan PIRCALABU (ROU) and Zhang YE (CHN).

The Congress emphasized that to continue on their goal to be self-reliant they need overall growth with more sponsors, and engagement and take wrestling to regional and local levels.

Details of the Congress are available at uww.org.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS