Obituary

UWW Hall of Famer, Two-Time Olympic Champ Andiyev Passes Away

By United World Wrestling Press

United World Wrestling Hall of Famer Soslan ANDIYEV, a two-time Olympic champion, passed away on Thursday, Nov. 22, in a hospital in Moscow. He was 66. 

Andiyev was born on April 21, 1952, in Vladikavkaz, North Ossetia. He graduated from Gorsky State University, majoring in economics. 

He helped the Soviets win a World Cup title in 1973 by defeating Olympic medalist Chris Taylor of the United States in the final match. That same year Andiyev earned a spot on the Soviet Union's freestyle wrestling team. He went on to claim seven titles at the Soviet Championships (1973-78, 1980), four world championships (1973, 1975, 1977-78) along with a silver at the 1974 World Championships, and three European Championships (1974-75, 1982).

Andiyev won gold medals at the 1976 Montreal Olympics and the 1980 Moscow Olympics competing in the superheavyweight division. He did not compete at the 1984 Los Angeles Olympic Games because of the Soviets' boycott. 

Between 1985 and 1989 he worked as a national wrestling coach. Andiyev later became a Minister of Sports of North Ossetia before serving as Vice President of the Russian Olympic Committee (ROC). He was also a member of the Executive Committee of the ROC.

A memorial service was held on Nov. 24, in Vladikavkaz, North Ossetia. 
 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.