#WrestleParis

UWW announces hosts for 2024 Paris Olympic qualifiers

Tuesday, June 27, 2023 - 11:04 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (June 27) -- United World Wrestling on Tuesday announced the hosts for the 2024 Paris Olympic qualifiers.

After a UWW Bureau meeting, the dates for the four Continental Olympic Qualifiers and the World Olympic Qualifier for the 2024 Games were unveiled.

The Pan-American Olympic Games Qualifier will kick off the qualifying cycle next year. The first continental qualifier will be hosted in Acapulco, Mexico. The tournament will be preceded by the Pan-American Championships which will be held at the same venue.

Next, the African & Oceania Olympic Games Qualifier will be held in Alexandria, Egypt followed by the European Olympic Games Qualifier which will be held in Baku, Azerbaijan.

Bishkek, Kyrgyzstan will witness the Asian Olympic Games Qualifier preceded by the Asian Championships at the same venue.

The final tournament that offers quotas for the Paris Games, known as the World Olympic Qualifier, will take place in Istanbul, Turkiye.

The qualifying events for the Paris Games begin with the 2023 World Championships in Belgrade, Serbia, scheduled for September and it will offer 90 quotas, five in each Olympic weight class.

Each of the four continental qualifiers will offer 36 quotas, totaling 144 quotas. The World Olympic Qualifier, to be held in Istanbul, will have 54 places available for the 2024 Olympic Games.

The dates for the four continental Olympic Games qualifiers and the World Olympic Games Qualifier will be announced at a later stage.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.