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UWW and RUDIS: Historic partnership to unite and elevate wrestling worldwide

Wednesday, January 15, 2025 - 10:39 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (January 15) -- United World Wrestling (UWW) and RUDIS (rudis.com), a premier U.S.-based wrestling apparel brand renowned for its high-quality gear and deep connections to the wrestling community, have announced a groundbreaking eight-year partnership, set to begin in 2025. The collaboration marks a pivotal moment for the global wrestling community, uniting two forces with a shared vision of celebrating the sport’s rich legacy while shaping its future.

The partnership exemplifies the mutual commitment of UWW, the global governing body of wrestling, and RUDIS to honor the sport and serve its athletes, fans, and communities worldwide.

Central to their collaboration is the concept of “Unified Strength,” symbolizing their united effort to elevate wrestling to new heights on a global scale.

United World Wrestling President Nenad LALOVIC hailed this historic partnership as a significant step forward for the sport.

“UWW has taken unimaginable steps to promote wrestling since 2014, and this is another one of those,” Lalovic said. “Uniting with RUDIS aligns with our mission to promote and develop wrestling worldwide.”

usaKyle SNYDER's (USA) signature Rudis during the World Championships. (Photo: United World Wrestling)

Founded in Ohio in 2013, RUDIS has rapidly grown into the leading brand in wrestling apparel, renowned for its innovation, athlete-focused designs, and dedication to the wrestling community.

“This partnership is a profound honor and fills us with deep gratitude for the opportunity to serve the sport that has given so much to us all,” said Jesse Leng, co-founder and CEO of RUDIS. “With humility, deep love, and appreciation for everyone connected to and through wrestling, we embrace this duty to support the sport worldwide, uplift its athletes, and contribute to the enduring legacy of this incredible community.”

UWW has always focused on its wrestlers and the partnership with RUDIS will empower wrestlers across the globe. This partnership is a testament to their shared commitment to ensuring the sport’s enduring legacy.

RUDIS Partner and Global Wrestling Advocate Nancy Schultz emphasized the broader significance of the collaboration.

“Wrestling connects us to something far greater than ourselves,” said Schultz. “This partnership allows us to continue uplifting the sport and honoring its global impact and legacy.”

Gordon Templeman, Director of Commercial Operations and Communications, shed more light on the partnership and its goal.

“Through this partnership, we aim to inspire and engage the global wrestling community, elevating the sport to new heights.”

usaKyle SNYDER (USA) has wrestled un the Rudis umbrella for nearly his entire career, collecting nine combined world and Olympic medals. (Photo: United World Wrestling) 

Olympic gold medalist Kyle SNYDER reflected on the significance of this partnership for the future of wrestling. He praised the partnership as a reflection of the wrestling community’s humility and dedication.

“Wrestling is the greatest sport in the world," Snyder said. "This is a great day for wrestling. I believe RUDIS and UWW will tremendously grow the sport.”

Paris 2024 champion Hildebrandt shared her enthusiasm for the collaboration and the impact it will have on women's wrestling.

“I’m so excited for this partnership and how it will elevate wrestling, aid tremendously in the growth of women’s wrestling, and truly open new doors within the sport,” she said.

For media inquiries, contact: Gordon Templeman (gordon.templeman@uww.org), Director, Commercial Operations & Communications or Eric Olanowski (eric.olanowski@uww.org), Head of Communications)

'I Wanted to Change My Life': Nouri's Story of Resilience on World Refugee Day

Saturday, June 20, 2026 - 16:31 By Vinay Siwach

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LONDON (June 20) -- "I wanted to change my life."

Farhad NOURI doesn't mince words when explaining his decision to compete as a refugee since 2026.

Born in Tehran, Nouri is one of the 17 new refugee athletes supported by the Olympic Refuge Foundation (ORF) and United World Wrestling, with hopes of competing at the LA28 Olympic Games.

Nouri began wrestling when he was 13 and competed for Iran in the early stages of his career. He even won a silver medal at the U23 Asian Championships in 2019. But then, he wanted to change his life.

Back in 2022, Nouri competed at the British National Championships, an open tournament that does not require a wrestling licence, and won gold. His skill and success surprised everyone, and British wrestling became interested in helping him.

Nouri decided to stay and pursue his wrestling career but had no country to represent. Earlier this year, he was granted refugee status and, on the occasion of World Refugee Day on June 20, Nouri recalled his journey from Iran to becoming the first wrestler with refugee status to win a continental medal.

"At that first British Championships, I weighed in at 67kg but won gold at 74kg," Nouri told United World Wrestling. "One of the coaches said that if I won gold, they could work on getting me to compete internationally. That's how it began."

Farhad NOURI (UWW)Farhad NOURI (UWW) won a bronze medal at 74kg at the European Championships. (Photo: United World Wrestling / Kadir Caliskan)

Nouri went unbeaten at the English and British Championships for three years and, when he was allowed to compete internationally in 2026, he did not wait.

The 27-year-old began competing again under United World Wrestling's refugee status at the Zagreb Open in 2026. He did not win a medal in Zagreb or at the Muhamet Malo Ranking Series in February.

But Nouri became the first refugee wrestler to win a continental medal in April in Tirana, Albania, when he claimed bronze in the 74kg weight class at the European Championships.

In his first bout, Nouri was leading against Turan BAYRAMOV (AZE) but lost 3-2. As Bayramov reached the final, Nouri earned a place in the repechage, where he defeated Nikita DMITRIJEVS MAYEUSKI (BLR), 9-6, to reach the bronze-medal bout.

In what turned out to be a thrilling contest against Giorgi ELBAKIDZE (GEO), Nouri came out on top, 10-8. He trailed Elbakidze 6-2 with 1:41 remaining when the Georgian was put on the activity clock.

Nouri scored a takedown to cut the lead to 6-4 before a stepout and the activity point made it 6-6, with Elbakidze holding the criteria lead and 1:12 left in the bout. A go-behind gave Nouri an 8-6 lead, but Elbakidze turned it around again with a takedown with 20 seconds remaining to take an 8-8 criteria lead.

Elbakidze went for a double-leg to protect his lead in the final seconds, but Nouri managed to get out of the hold and score an easy go-behind for two points to claim a 10-8 victory.

"That medal gave me the energy to compete and win in wrestling," Nouri said. "Now I have the energy to train for the World Championships and prepare for the Olympics as well."

Nouri achieved it without much support, as he only began receiving financial assistance this year. He works part-time as an accountant in London to fund his training and travel, but that does not demotivate him.

"There are fewer facilities and I lack support, but this is my life," he said. "I like wrestling and want to dedicate my life to it. And I want to tell everyone that if I can do it, then you can do it as well."

After the historic bronze medal at the European Championships, Nouri now has his sights set on a World and Olympic medal.

"I will participate in the Ranking Series in Budapest," he said. "I am preparing for the World Championships so I can win a medal. I believe I can."