UTS Virtual Youth Festival 2020

UTS Launches Official Logo for Virtual Youth Festival 2020

Tuesday, September 22, 2020 - 11:24 By United World Wrestling Press

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CORSIER-SUR-VEVEY (September 22) -- United World Wrestling partner United Through Sports (UTS) has launched the official logo for the first edition of the UTS Virtual Youth Festival 2020.

According to the UTS release, the logo stands to "represent unity in diversity through the inclusion of all youth regardless of ability."

The design uses a vibrant, bold and youthful color palette appealing to the younger generations signifying fun and positivity. The festival logo is built upon the foundations of the UTS official logo and adapted towards the novel virtual festival concept.

The centre of the logo symbolises the digital world with four different youth encircling the globe. They are connected across the world sharing the same experience, the same event at the same time. The font was chosen to give an urban, brushstroke and down-to-earth approach to demonstrate the feeling of movement and creativity.

This festival encourages youth to showcase their unique talents and creativity, offering them a chance to shine bright during a difficult time. Over 60 organizations and federations have joined to participate and/or contribute towards this unique event which has been patronized by the International Olympic Committee, the International Paralympic Committee, Special Olympics, Sportaccord and GAISF.

UTS aims to focus on promoting more inclusion through sport, to encourage a change in perspective and create more opportunities for youth with different abilities.

UTS's Virtual Youth Festival will be the first of its kind with a charge promote unity through sport.

UTS/AIMS President, Stephan Fox, said: “Now is the time to unite towards a better world. Many children around the world will remain in quarantine after the pandemic ends and we need to find sustainable solutions to reach them, to give them opportunities and to include them.”

We all feel the impact the pandemic has had on the international sport community, he said: “No child should be forgotten or left behind and now we have a unique chance to motivate the youth and keep them engaged in sports towards their physical health and wellness.”

“The festival will give the youth joy through the digital ecosystem. With an increase of mental health issues in many parts of the world during the COVID-19 pandemic, we all need to remember the youth are also facing many challenges during this crisis.”

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.