#WrestleBuenosAires

USA wins GR title; Elor secures Pan-Am gold on debut

By Taylor GREGORIO

BUENOS AIRES, Argentina (May 5) -- USA and Cuba swept the nine Greco-Roman weights contested over two days as Greco action came to a close on Thursday, while three past World medalists emerged victorious in women’s weights.

On Friday, the USA won titles at 77kg and 82kg, while Cuba claimed the crown at 87kg.

Past U20 world champion Kamal BEY (USA) edged out Yosvanys PENA FLORES (CUB) in a 2-1 battle. The pair traded passivity points with Pena Flores getting on the board first. Halfway through the second frame, Pena Flores and his corner challenged a call in par terre that failed, resulting in a point and ultimately the win for Bey.

Spencer WOODS (USA) won a four-man round-robin at 82kg. Two of his three wins were tech falls and his third came in the form of an injury default.

Daniel GREGORICH HECHAVARRIA (CUB)Daniel GREGORICH HECHAVARRIA (CUB), red, won his third Pan-Am title. (Photo: UWW / Kadir Caliskan)

Representing Cuba, Daniel GREGORICH HECHAVARRIA (CUB) earned his third-career Pan Am gold, winning at 87kg. The final was a win by injury default for Gregorio Hechavarria over Luis AVENDANO ROJAS (VEN). The Cuban also won titles in 2018 and 2022.

Women’s freestyle began with 55kg, 59kg, 65kg and 72kg. All four weights were round-robin contests. Of the four women’s freestyle winners, three own World Championships medals.

Amit ELOR (USA)World champion Amit ELOR (USA) won gold on Pan-Am debut. (Photo: UWW / Kadir Caliskan) 

Reigning senior, U23 and U20 world champion Amit ELOR (USA) made her Pan Am debut with four dominant wins without giving up a single point. She opened with a pin before rattling off three technical-fall wins. The longest match for Elor lasted 2:26.

Two-time World bronze medalist Mallory VELTE (USA) won her second Pan-Am Championships with back-to-back technical falls at 65kg, outscoring her opponents 22-2 on the day. Velte’s first title came in 2020.

Diana WEICKER (CAN)Diana WEICKER (CAN) defeated Alisha HOWK (USA) to win the 55kg gold. (Photo: UWW / Kadir Caliskan)

Diana WEICKER (CAN), a 2018 World bronze medalist, won the 55kg class with a 5-0 win to start the day and a 12-2 technical fall to wrap up her tournament. This marks Weicker’s first Pan Am gold. She has a bronze from 2019.

The US women secured a third title on the night from international newcomer Xochitl MOTA PETTIS (USA), who topped the podium at 59kg. Mota Pettis’ most notable win came over U23 World champion Alexandria TOWN (CAN), 10-0.

Greco-Roman

77kg
GOLD: Kamal BEY (USA) df. Yosvanys PENA FLORES (CUB), 2-1

BRONZE: Jair CUERO MUNOZ (COL) df. Emmanuel BENITEZ CASTRO (MEX), 6-3
BRONZE: Wuilexis RIVAS (VEN) df. Luis CENTENO (PUR), win by injury default

82kg
GOLD: Spencer WOODS (USA)
SILVER: Jose MOSQUERA MURILLO (COL)
BRONZE: John YEATS (CAN)

87kg
GOLD: Daniel HECHAVARRIA (CUB) df. Luis ROJAS (VEN), win by injury default

BRONZE: Alan VERA (USA) df. Ronisson BRANDAO (BRA), 4-1
BRONZE: Carlos MUNOZ (COL) df. Ariel ALFONSO (HON), 9-0

Women’s freestyle

55kg
GOLD: Diana WEICKER (CAN)
SILVER: Alisha HOWK (USA)
BRONZE: Adrianny CASTILLO (ARG)

59kg
GOLD: Xochitl MOTA PETTIS (USA)
SILVER: Alexandria TOWN (CAN)
BRONZE: Jessica DERRELL (BAR)

65kg
GOLD: Mallory VELTE (USA)
SILVER: Paula MONTOYA GARCIA (COL)
BRONZE: Aleah NICKEL (CAN)

72kg
GOLD: Amit ELOR (USA)
SILVER: Luisa MOSQUERA PARRA (COL)
BRONZE: Katie MULKAY (CAN)

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.