#WrestleSantiago

USA opens Pan-Am Games with four golds

Wednesday, November 1, 2023 - 21:39 By Eric Olanowski

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SANTIAGO, Chile (November 1) --- The United States had an impressive opening-day showing in Chile at the Pan-American Games, going an unblemished 11-0 and winning four golds.

Kyle SNYDER (USA), Mason PARRIS (USA), Zane RICHARDS (USA) and Tyler BERGER (USA) were the four Americans who reached the top of the podium on Wednesday.

Snyder picked up three lop-sided wins en route to his third Pan-Am Games titles. The Olympic champion scored technical superiority wins against Nishan RANDHAWA (CAN), Maxwell LACEY (CRC) and Arturo SILOT TORRES (CUB). Snyder’s blanked Randhawa and Lacey, but gave up a four-point throw against Silot Torres, winning the 97kg finals bout 14-4.

Snyder is now a three-time Pan-American Games gold medalists, winning it all in 2015, '19 and '23.

At 125kg, Mason PARRIS (USA) closed out his three-win day with a chippy 2-0 win over Jose DIAZ (VEN) in the 125kg finals. Parris, the reigning world bronze medalists, and Diaz traded heavy hands for the duration of six-minute bout, but it was ultimately Parris’ two-point first period that determined the match.

Zane RICHARDS (USA) rebounded after a tumultuous World Championships to take 57kg Pan-Am Games gold. Richards’ toughest bout came in the semifinals, where he defeated Darian CRUZ (PUR), 8-2. In addition to his win over the Puerto Rican, Cruz also tech falled Juan RAMIREZ (DOM) and Oscar TIGREROS (COL) on his way to winning gold.

Tyler BERGER (USA) kept the clean slate alive for the United States on Wednesday night after upending Franklin MAREN CASTILLO (CUB, 3-0, in the 74kg finals. Berger scored a shot clock point before finishing a two-point attack with nine seconds left in the first period.

Thursday’s opening round matches begin at 10:00 (local time), with the bronze and gold-medal bouts begin at 16:00.

RESULTS:

57kg
GOLD - Zane RICHARDS (USA) df. Oscar TIGREROS (COL), 10-0
BRONZE - Darian CRUZ (PUR) df. Ramirez Beltre JUAN RUBELIN (DOM), via forfeit
BRONZE - Diversent Martinez OSMANY (CUB) df. Almendra HERNAN DAVID (ARG), via fall

74kg
GOLD - Tyler BERGER (USA) df. Franklin MAREN CASTILLO (CUB), 3-0
BRONZE - Anthony Jose MONTERO CHIRINOS (VEN) df. Anthony VALENCIA (MEX), 7-2
BRONZE - Adam THOMSON (CAN) df. Luis BARRIOS ROCHEZ (HON), 6-5

97kg
GOLD - Kyle SNYDER (USA) df. Arturo SILOT TORRES (CUB), 14-4
BRONZE - Nishan RANDHAWA (CAN) df. Maxwell LACEY (CRC), 7-6
BRONZE - Cristian SARCO (VEN) df. Matias URIBE (CHI), 10-0

125kg
GOLD - Mason PARRIS (USA) df. Jose DIAZ ROBERTTI (VEN), 2-0
BRONZE - Catriel MURIEL (ARG) df. Jonovan SMITH (PUR), 7-6
BRONZE - Aaron JOHNSON (JAM) df. Elison ADAMES (DOM), 5-1

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.