World Cup

USA, Azerbaijan Announced as Hosts for World Cups

Thursday, January 20, 2022 - 11:02 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (January 20) – In a historic step, United World Wrestling and USA Wrestling will host a combined Men's and Women's World Cups in Iowa, USA.

UWW announced the host of the three World Cups after a Bureau meeting held at its headquarters in Switzerland. The Bureau approved the combined World Cup for '22 and '23 in the USA, while the 2022 Greco-Roman World Cup was provisionally awarded to Baku, Azerbaijan pending a venue inspection visit.

UWW President Nenad LALOVIC said that the organization continues to progress with a dynamic host city process and the 2022 calendar is something the fans can look forward to.

“We are pleased to finalize the 2022 calendar and looking forward to high-level events with elite competition,” Lalovic said. "We continue to progress the sport with a dynamic host city process which works with organizers in a partnership approach.

"The 4 ranking Series events, Continental Championships, a World Championships in Belgrade, and an updated World Cup format will certainly be moments to look forward to in 2022.”

The '22 World Cup in Iowa is scheduled for December 10-11, while the '23 competition will take place December 9-10. The Greco-Roman World Cup in Baku is slated for November 5-6.

"USA Wrestling is excited to once again bring one of the most important wrestling competitions on the planet to the Coralville/Iowa City community, which is truly an international wrestling hotbed," Rich Bender, USA Wrestling Executive Director, said. "We are extremely pleased that we will be able to showcase the world's best men's and women's freestyle wrestlers in the same location. The atmosphere will be electric and fans will not want to miss this action."

The '22 World Cups, and moving forward, will be held in an updated format from earlier editions. The top five teams from the World Championships earn an invitation to the tournament. In addition, United World Wrestling will comprise the sixth team with the remaining wrestlers who participated in the World Championships.

USA Wrestling has hosted the men's freestyle World Cup 30 times in the past -- the most for any nation. Coralville, Iowa, will become the 10th USA city to host the tournament.

The other US cities which have hosted the World Cup include Toledo, Ohio (17 times); Los Angeles, California (three times); Chattanooga, Tenn. (twice); Spokane, Washington (twice); Stillwater, Oklahoma (twice); Baltimore, Maryland.; Fairfax, Va., Boise, Idaho and Iowa City, Iowa.

The Bureau provisionally approved Baku, Azerbaijan as the Greco-Roman World Cup host pending a venue inspection visit. The tournament will be held on November 5-6. 

If approved, the Greco-Roman World Cup will return to UWW's calendar after five years, when Abadan City, Iran, hosted the competition in 2017.

Furthermore, Baku will return to the UWW's event calendar after a long absence. Apart from the Golden Grand Prix final, Baku last hosted a UWW event back in 2012 – the Cadet World Championships.

For a full list of United World Wrestling's events, please visit uww.org's event page

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.