World Cup

USA, Azerbaijan Announced as Hosts for World Cups

Thursday, January 20, 2022 - 11:02 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (January 20) – In a historic step, United World Wrestling and USA Wrestling will host a combined Men's and Women's World Cups in Iowa, USA.

UWW announced the host of the three World Cups after a Bureau meeting held at its headquarters in Switzerland. The Bureau approved the combined World Cup for '22 and '23 in the USA, while the 2022 Greco-Roman World Cup was provisionally awarded to Baku, Azerbaijan pending a venue inspection visit.

UWW President Nenad LALOVIC said that the organization continues to progress with a dynamic host city process and the 2022 calendar is something the fans can look forward to.

“We are pleased to finalize the 2022 calendar and looking forward to high-level events with elite competition,” Lalovic said. "We continue to progress the sport with a dynamic host city process which works with organizers in a partnership approach.

"The 4 ranking Series events, Continental Championships, a World Championships in Belgrade, and an updated World Cup format will certainly be moments to look forward to in 2022.”

The '22 World Cup in Iowa is scheduled for December 10-11, while the '23 competition will take place December 9-10. The Greco-Roman World Cup in Baku is slated for November 5-6.

"USA Wrestling is excited to once again bring one of the most important wrestling competitions on the planet to the Coralville/Iowa City community, which is truly an international wrestling hotbed," Rich Bender, USA Wrestling Executive Director, said. "We are extremely pleased that we will be able to showcase the world's best men's and women's freestyle wrestlers in the same location. The atmosphere will be electric and fans will not want to miss this action."

The '22 World Cups, and moving forward, will be held in an updated format from earlier editions. The top five teams from the World Championships earn an invitation to the tournament. In addition, United World Wrestling will comprise the sixth team with the remaining wrestlers who participated in the World Championships.

USA Wrestling has hosted the men's freestyle World Cup 30 times in the past -- the most for any nation. Coralville, Iowa, will become the 10th USA city to host the tournament.

The other US cities which have hosted the World Cup include Toledo, Ohio (17 times); Los Angeles, California (three times); Chattanooga, Tenn. (twice); Spokane, Washington (twice); Stillwater, Oklahoma (twice); Baltimore, Maryland.; Fairfax, Va., Boise, Idaho and Iowa City, Iowa.

The Bureau provisionally approved Baku, Azerbaijan as the Greco-Roman World Cup host pending a venue inspection visit. The tournament will be held on November 5-6. 

If approved, the Greco-Roman World Cup will return to UWW's calendar after five years, when Abadan City, Iran, hosted the competition in 2017.

Furthermore, Baku will return to the UWW's event calendar after a long absence. Apart from the Golden Grand Prix final, Baku last hosted a UWW event back in 2012 – the Cadet World Championships.

For a full list of United World Wrestling's events, please visit uww.org's event page

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.