#WrestleOttawa

Update on the Pan-American Olympic Qualification Tournament

By United World Wrestling Press

OTTAWA, Canada (March 13) – United World Wrestling, in cooperation with the Canadian government, health authorities, and Wrestling Canada Lutte have taken additional preventative measures to minimize the risk of spread of the COVID-19 virus at this weekend’s Pan Am Olympic Qualification tournament. 

As a precaution, the Pan Am Olympic Qualifiers will now be closed to spectators and will only include team members, essential staff and limited family. The tournament is a continuation of last weekend’s Pan Am Championships, which were successfully held without incident.

These decisions have been made in the best interest of fans, athletes, coaches, officials and staff. United World Wrestling and Wrestle Canada will continue to monitor the situation and make adjustments as they are necessary to protect our athletes. 

Ticket refunds will issued by Wrestle Canada in the coming days.

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS