2021 Calendar

Update to Calendar and Events for 2021

Thursday, September 24, 2020 - 15:44 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (September 24) -- United World Wrestling has updated its event calendar for the 2021 season to reflect all recent adjustments made due to the impact of COVID-19 on a variety of international events.

The Continental Championships will be scheduled at the beginning of the year in order to add the Continental and World Qualifiers. Because the Senior Pan-American Continental Qualifiers were held last year, the Continental Championships will be held at the end of May.

The Continental Championships: 
January 29-31: Oceania Championships, Pago Pago, ASA
February 02-07: African Championships, Marrakech, MAR
February 08-14: European Championships, Katowice, POL
February 16-21: Asian Championships, Almaty, KAZ
May 27-30: Pan-Am Championships, Rio de Janeiro, BRA


The Continental Olympic Qualifiers:
March 12-14: Africa and Oceania Olympic Qualifier, El Jadidda, MAR
March 18-21: European Olympic Qualifier, Budapest, HUN
March 26-28: Asia Olympic Qualifier, Xi'an, CHN

World Olympic Games Qualifier
April 29-May 02: Sofia, BUL

The Cadet World Championships were moved to the end of July as to not interfere with the Olympic Games. There will not be one full month between the Cadet Continental Championships and the Cadet World Championships, but the deadline linked with the registrations remains the same.

The newly announced Junior Pan-American Games will be also organized in 2021. The qualification event for the Games will be the Cadet Pan-American Championships which will have to be organized earlier in order to allow enough time for the registration/accreditation process. It was also agreed that Argentina will host cadet and junior Pan-American Championships at the same time in order to reduce the cost of the Federations.

Due to a postponement of the 2022 Youth Olympic Games, the Cadet Continental Championships in 2022 will once again be held at the end of June.

You can find the updated calendar at https://unitedworldwrestling.org/events).

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.