Development

United World Wrestling Wins MBR Creative Sports Award, $250k for Development Work

Tuesday, November 27, 2018 - 14:50 By United World Wrestling Press

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DUBAI (November 27) – United World Wrestling has won the "MBR Creative Sports Award" for best initiative for an International Summer Olympic International Federation. The award, one of Mohammed Bin Rashid Al Maktoum Global Initiatives, was in recognition of United World Wrestling’s development program “More than Medals” a Cadet-level wrestling initiative active on five continents in 2018.

The award, worth $250,000, was announced as part of the MBR Creative Sports Award 10th annual award and is the “primary sports award dedicated to inspiring creativity in sports in the UAE, Arab countries, and worldwide.”

“We are very grateful for this recognition and see it as sign that our hard work in reaching young athletes is having a positive effect,” said United World Wrestling president and IOC executive board member, Nenad Lalovic. “The MBR Creative Sports Award will go far in helping expand the reach of our development department.”

A young athlete waits for additional training during a session at the More than Medals camp last summer in Zagreb. (Photo: Max Rose-Fyne)

Mustapha Larfaoui, Member of the Award's Board of Trustees, and Chairman of the Arbitration Committee thanked all participating nations, athletes and federations.

"We are pleased with the growth achieved in the number of candidates locally, at Arab level and internationally, as well as the keenness of sports institutions and federation to participate through its initiatives and programs dedicated for youth.”

The 2018 More than Medals program ran from February to July and impacted more than 200 young wrestlers and coaches to qualify for the 2018 Youth Olympic Games in Buenos Aires, Argentina.

The "MBR Creative Sports Award" award is named for His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of Dubai Sports Council, Patron of the Award and H.H Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Chairman of the UAE National Olympic Committee. The award was created and increase and strengthen innovation and creativity in sports at the Arab level and internationally through honoring the innovators and excellency in sports work.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.