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United World Wrestling unites Indian Ocean with first regional development tournament

Wednesday, April 27, 2022 - 17:32 By United World Wrestling Press

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PORT LUIS, Mauritius (May 2) --- The UWW Development Department conducted the first-ever Regional Educational Development Tournament (REDT) in the Indian Ocean. This event was hosted in collaboration with the Mauritius Wrestling Federation. The REDT is a regional course and tournament centered around training and educating the coaches and referees. At the conclusion of the courses, there was a scheduled tournament to provide opportunities for countries in the region to compete in an international competition.

The Development Week in Mauritius was conducted from April 16-25. This event included participants from Mauritius (Mauritius and Rodrigues), Madagascar and Comoros. 

From April 17-21, a Level 1 and 2 Coaching Course was conducted by Vincent Aka and Frederic Rubio.  This course worked with 19 coaches and focused on how to coach for Level 1 and on the development of practice plans according to level 2.  The coaching course ended with the topic “Wrestling and motors preference” introduced by Frederic Rubio.  This was the place to explain and demonstrate a series of tests to be done by the young wrestlers and coaches.

From April 21-23, Charles Villet piloted a non-certification referee course focused on the introduction to refereeing. The course start with both the referees and coaches working directly together. During this course, 19 coaches and referees took part in the coaching. The goal was to improve their skills and knowledge as a referee and to better understand each other and work together. Both groups built strong values together during the course and finally adopt the slogan "Indian Ocean unit."

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Paricipants from Mauritius and Rodrigues, Madagascar and Comoros gather during the Development Week in Mauritius from April 16-25.

This program has contributed to upgrading the coach's and referee’s skills and methods of teaching to ensure that competitors are at the standard requirement and well prepared to compete on the international level to bring better results and to be familiar with the rules and regulations of UWW to avoid losing marks unnecessarily. This program has also been an advantage to create new coaches and referees to support the Federation to set up additional wrestling schools, particularly in remote areas where wrestling is not accessible to increase the number of wrestlers in our countries.

Concerning Mauritius, "This program was great support for the preparation of our athletes for Birmingham 2022 and the Indian Ocean Island Games in 2023 at Madagascar” said Mr. Richard PAPI, President of Mauritius Wrestling federation. The events were covered by the local newspapers, radios, national TV and social media. This has touched the public at large. It has had a positive effect on our discipline to obtain visibility since the end of the program people have started to contact the federation gathering information about wrestling and some are interested in joining the training team, awesome."

"This program has really proven to be very efficient as one of the first of its kind. It's a grassroots program that will contribute to providing opportunities to further develop wrestling based on the needs and realities of all our National Federations," said Mrs. Deqa Niamkey, United world wrestling Development Director. "It also allows the participants to play different roles and understand the aspects of delivering a wrestling competition and covering all the aspects required to make a successful sporting event."

To conclude, the Regional Educational Development Tournament ended with a regional competition with sportsmanship and goodwill. The emotional part of the event is that the participants have created a slogan that is " Unité Océan Indien" which was adopted unanimously.

Overall, this was a great step in hosting and developing the Regional Educational Development Tournaments in the Indian Ocean.  For more information on REDT events in the future, visit the UWW website.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

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On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.