#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

World Championships: Azizli wins record fourth title, leads Azerbaijan's golden run

Tuesday, October 29, 2024 - 22:17 By Ken Marantz

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TIRANA, Albania (October 29) -- In leading a golden night for Azerbaijan, Eldaniz AZIZLI (AZE) became the country's most successful wrestler on the world stage.

Azizli won his fourth consecutive world title at Greco 55kg, one of three golds won by Azerbaijan on the first night of finals at the Non-Olympic Weight Categories World Championships on Tuesday in Tirana.

Azerbaijan also got golds from Nihat MAMMADLI (AZE) at 63kg and Ulvi GANIZADE (AZE) at 72kg, while Mohammadali GERAEI (IRI) took the other Greco title at stake at 82kg to claim an elusive world gold after having previously settled for three bronzes.

In the 55kg final, Azizli defeated 2023 bronze medalist Poya DAD MARZ (IRI) for the fourth time in four career meetings, but this one was the closest as he won 1-1 on last-point criteria after each received a passivity point.

"I have met the Iran wrestler before and we know each other well," Azizli said. "That is why it was close. I have beaten him four times and but this time it was closer."

It was an ironic defeat for Dad Marz, who had been on the winning end of the same scoreline in his two previous matches. In their most recent encounter at the Budapest Ranking Series in June, Azizli had bested the Iranian 6-1.

By winning his fourth world title, the 32-year-old Azizli eclipsed the national record of three held by freestyle great Haji ALIYEV (AZE), who won golds in 2014, 2015 and 2017. Aliyev also has two Olympic medals, a prize that Azizli is unable to attain on the current Olympic program.

Looking ahead, Azizli said he would like to win his fifth world Greco gold, a milestone reached by 16 wrestlers, topped by the 12 of Russian legend Aleksandr KARELIN (RUS).

"I don't know what the future holds, but I would like to win five world gold medals," he said. "I will not be at the Europeans [next year], but I will try to win a fifth world title and finish my career."

In a battle of reigning continental champions, Nihat MAMMADLI (AZE) took advantage of some impatience on the part of Yerzhet ZHARLYKASSYN (KAZ), scoring twice by stopping throw attempts for a 6-1 victory in the 63kg final.

After keeping Asian champion Zharlykassyn from scoring from par terre in the first period, Mammadli, the European 60kg champion, went ahead by stuffing a back suplex attempt, adding a roll to go ahead 4-1.

When Zharlykassyn tried a front headlock throw at the edge, Mammadli pressed forward and sent him tumbling back for another 2 to put the match out of reach.

At 72kg, Ganizade kept the Azeri juggernaut going and improved on his silver medal from 2022 by dethroning defending champion Ibrahim GHANEM (FRA) 3-2.

Ganizade had won a 7-7 nail-biter over Ghanem in the final at the 2023 European Championships, and Tuesday's clash was just as tense. Ganizade was put on the bottom of par terre in the first period, but grabbed Ghanem's head and stopped a roll attempt for a 2-point exposure.

Ghanem received a second passivity point in the second period to make it 2-2, but remained behind on criteria. Perhaps learning a lesson from the first period, he chose to remain standing instead of taking another shot at par terre.

In the end, he could not break down the defenses of Ganizade, who gained a third point when Ghanem unsuccessfully challenged for what he claimed was a grabbed singlet.

In the 82kg final, Geraei was not to be denied in his first chance at world gold, as he stormed to a 9-0 victory over a shell-shocked Erik SZILVASSY (HUN).

"After eight years, I finally got to experience the world finals," Geraei said. "I’m truly happy from the bottom of my heart because I could make my fans and family happy, especially my dear wife 
who stood by me in tough times and understood me, as well as my parents and all my fans.

"I'm grateful to them; they have always been there for me and supported me, and I dedicate this medal to them."

Geraei, normally a 77kg wrestler who was competing at the heaviest weight of his career, encountered no problems handling the extra bulk against Szilvassy, a winner of international tournaments this year in Zagreb and Budapest.

After a quick stepout, Geraei stopped an attempted throw by Szilvassy for a takedown, then transitioned immediately to a gut wrench. An unsuccessful challenge by the Hungary side padded Geraei's lead to 6-0 just a minute into the match.

Geraei, who finished fifth at the Tokyo Olympics but missed the Paris Games due to a suspension, then completed a snap-down, go-behind takedown to finish the match in 1:35 and add the world gold to the bronzes he won at 71kg in 2017 and at 77kg in 2019 and 2021.

"I thought this competition would be really tough, but thank God it ended up being easy," Geraei said. "These past two or three years have been difficult for me, and due to certain circumstances, I couldn't participate in the Olympics and missed out on it. But I hope with this medal I won, I can pave my way to the [next] Olympics and achieve the best medal and my dream."

Serbia's Arsalan takes bronze in 30-point thriller

In the bronze-medal matches, Iranian-born Ali ARSALAN (SRB) picked up his third straight world medal, and he certainly earned it when he rallied to a wild 16-14 win over Hayk MELIKYAN (ARM) at 72kg.

In a thriller filled with big throws and slick counters, Arsalan fell behind 10-5 in the first period. But the 2021 world champion came back in the second with a pair of 4-pointers, the second with 12 seconds to go that was enough for the victory even after Melikyan reversed him for 2.

The other 72kg match was not as high-scoring but was just as entertaining, as Otar ABULADZE (GEO) connected on a pair of 4-point headlock hip throws to defeat Asian bronze medalist Ji LENG (CHN) 9-5 for his first major medal since winning a world cadet bronze in 2017.

Two-time European bronze medalist Denis MIHAI (ROU) added a world bronze by holding on to defeat Haifeng ZHANG (CHN) 8-5 at 55kg. Mihai scored two stepouts and two rolls from par terre for a 7-0 lead, then survived a second-period surge from the Chinese.

Emin SEFERSHAEV (AIN), a silver medalist in 2021, picked up the other 55kg bronze after scoring six points in the first period and holding on for a 7-5 victory over European bronze medalist Manvel KHACHATRYAN (ARM).

At 63kg, Karen ASLANYAN (ARM) sent Abu AMAEV (BUL) flying all over the mat before he knew what hit him, throwing him four times with a front headlock for an 8-0 victory in 30 seconds. A challenge negated one throw but revised two others to 4-pointers to produce the same result.

Aslanyan, who defeated reigning champion Leri ABULADZE (GEO) and newly crowned world U23 champion Vitalie ERIOMENCO (MDA) before losing to Mammadli in the semifinals, had seen little international action since placing ninth at 67kg at the Tokyo Olympics. But now he has a world bronze to go with three European ones he won from 2018 to 2020.

Sadyk LALAEV (AIN), a European bronze medalist at 60kg, took home the other 63kg bronze without a fight as Stefan CLEMENT (FRA) was forced to default due to injury.

At 82kg, Ahmet YILMAZ (TUR) prevented Azerbaijan from medaling in every weight class, denying two-time European U23 champion Gurban GURBANOV (AZE) a senior world bronze with a solid 8-1 victory.

Yilmaz, who normally competes at 77kg, started off with three stepouts before clinching the deal with a classic 4-point throw from par terre for his first major medal on any level.

European bronze medalist Gela BOLKVADZE (GEO) gave Japanese teenager and senior Asian champion Taizo YOSHIDA (JPN) a lesson on the big stage, rolling to a 10-2 victory for the other 82kg bronze.

Yoshida, the 2023 world U17 champion, got an opening takedown, but could offer little resistance when Bolkvadze got behind for a takedown and added a gut wrench. The Georgian then used an arm drag for another takedown, and two gut wrenches ended the match at 2:40.

Greco-Roman Results

55kg (16 entries)
GOLD: Eldaniz AZIZLI (AZE) df. Poya DAD MARZ (IRI), 1-1

BRONZE: Denis MIHAI (ROU) df. Haifeng ZHANG (CHN), 8-5
BRONZE: Emin SEFERSHAEV (AIN) df. Manvel KHACHATRYAN (ARM), 7-5

63kg (21 entries)
GOLD: Nihat MAMMADLI (AZE) df. Yerzhet ZHARLYKASSYN (KAZ), 6-1

BRONZE: Karen ASLANYAN (ARM) df. Abu AMAEV (BUL) by TF, 8-0, :30
BRONZE: Sadyk LALAEV (AIN) df. Stefan CLEMENT (FRA) by Inj. Def.

72kg (28 entries)
GOLD: Ulvi GANIZADE (AZE) df. Ibrahim GHANEM (FRA), 3-2

BRONZE: Ali ARSALAN (SRB) df. Hayk MELIKYAN (ARM), 16-14
BRONZE: Otar ABULADZE (GEO) df. Ji LENG (CHN), 9-5

82kg (28 entries)
GOLD: Mohammadali GERAEI (IRI) df. Erik SZILVASSY (HUN) by TF, 8-0, 1:35

BRONZE: Ahmet YILMAZ (TUR) df. Gurban GURBANOV (AZE), 8-1
BRONZE: Gela BOLKVADZE (GEO) df. Taizo YOSHIDA (JPN) by TF, 10-2, 2:40