#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Islamic Solidarity Games 2025 Day 3 Highlights

Thursday, November 20, 2025 - 07:01 By Vinay Siwach

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RIYADH, Saudi Arabia (November 20) -- Freestyle and Women's Wrestling will be in action at the Islamic Solidarity Games 2025 on day three in Riyadh. Freestyle will be in 57kg and 65kg while women's will be in 62kg, 68kg and 76kg.

WATCH LIVE | LIVE MATCH ORDER | PHOTOS

13:15: Aiperi MEDET KYZY (KGZ) secures her spot in the 76kg final after a dominant technical superiority win over Elmira YASIN (TUR). She will face Damola OJO (NGR) for the gold after the NIgerian defeated Wilita PELAGIE (CMR) 10-0 in the other semifinal.

13:00: Ruzanna MAMMADOVA (AZE) beats world bronze medalist Nigina SABIROVA (UZB) 6-0 to enter the 62kg final. Mammadova will face Esther KOLAWALE (NGR) for the gold.

 

12:55: Islam BAZARGANOV (AZE) ends Sayed ZAZAI (AFG) dream run with a 10-0 victory in the 57kg semifinals. Bazarganov got the trap-arm gut and turned Zazai four times. Zazai will still have a chance to win a bronze medal

12:45: World silver medalist Aiperi MEDET KYZY (KGZ) gets a four-pointer in the second period to take a comfortable 7-0 lead against Elmira SYZYDYKOVA (KAZ) at 76kg. She scores a stepout and takedown to finish with a 10-0 win and enter the semifinal at 76kg,

12:35: Rahman AMOUZAD (IRI) has not trouble to see off Ali RAHIMZADE (AZE), 7-0 and enter the final at 65kg. A lot of stepouts in this match from Amouzad as he has done all day

12:30: Damola OJO (NGR) gets a good win over Samar HAMZA (EGY), 8-2, at 76kg. Hamza was returning to the mat after a long break and after becoming a mother. Ojo moves into the 76kg semifinals.

12:20: Sayed ZAZAI (AFG) is on a dream run here! He first took out Yusuf DEMIR (TUR) and now he beats African champion and Olympian Diamantino IUNA FAFE (GBS), 13-10, at 57kg to reach the semifinals. Incredible

12:05: Olympic silver medalist Meerim ZHUMANAZAROVA (KGZ) is cautioned for slamming Nigar MIRZAZADA (AZE) when she was trying to pin the Azerbaijan wrestler. But that is the only mistake she makes in the semifinal. Zhumanazarova reaches the final at 68kg.

11:55: Esther KOLAWALE (NGR) gets the lace going to beat Selvi ILYASOGLU (TUR) at 62kg, 10-0. Kolawale, a U23 world bronze medalist, is one of the favorites to win gold here.

11:50: Abdulmazhid KUDIEV (TJK) takes out Bilol SHARIP UULU (KGZ) at 65kg. Kudiev had a 3-0 lead, thanks to a takedown but Sharip Uulu got a takedown in the final 15 seconds and as he was trying to turn Kudiev, the Tajikistan wrestler went out of bounds and referee blew the whistle which cancelled his final turn. Kudiev scores a late takedown to win 6-2

11:33: Islam BAZARGANOV (AZE) with some good defense against Ali MOMENI (IRI) to win a hard-fought 57kg bout 4-2. Momeni gave up a stepout to transfer criteria 2-2 lead to Bazarganov and was then hit with a caution which made it 3-2. Momeni pushed Bazarganov out but in par terre in the final 10 seconds. Iran challenged for a stepout but lost it.

11:28: Nigar MIRZAZADA (AZE) was in some trouble after Desi SINTA (INA) threw her for five and then a exposure to lead 7-0. But Mirzazada scores two four pointers and survives to win 12-7 at 68kg.

11:15: Upset in 68kg! World silver medalist and U23 world champion Nesrin BAS (TUR) began was looking to cradle Irina KAZYULINA (KAZ) but the Kazakhstan wrestler moved her over her back and then held Bas on the mat to secure a shocking fall. Bas is dumbfounded!

11:10: Gulomjon ABDULLAEV (UZB) does not have the fight in him for six minutes this time. He drops his 57kg bout against Abdumalik KARACHOV (KGZ), 10-2, majorly because of the conditioning.

10:55: World champion Rahman AMOUZAD (IRI) keeps a strong underhook on Umidjon JALOLOV (UZB) who is unable to find an opening and drops the 65kg bout 4-0. Amouzad did not engage much but Jalolov was supremely passive as well.

10:35: World and Olympic bronze medalist Gulomjon ABDULLAEV (UZB) survives a late flurry from Aiaal BELOLYUBSKII (TJK) who scored two takedowns in the final minute but Abdullaev, who led 5-4, stops the gut wrench attempt and gets two points for exposure to win 7-4 at 57kg.

10:25: World champion Rahman AMOUZAD (IRI) with two four-pointers in his 11-0 victory over Najib HASSANI (AFG) at 65kg. Next up for him is world bronze medalist Umidjob JALOLOV (UZB), who also won silver at U23 World Championships.

10:22: Olympic silver medalist Meerim ZHUMANAZAROVA (KGZ) gets the fall over Halima AKTER (BAN) at 68kg. She is the favorite to win the gold medal here.

10:20: Abdulmazhid KUDIEV (TJK) has to battle hard against Farouk JELASSI (TUN) but eventually prevails 20-8 at 65kg. Jelassi managed to hit a couple of four-pointers to make a match out of it.

10:15: A 10-0 technical superiority for world bronze medalist Nigina SABIROVA (UZB) against Mouda HAMDOUN (EGY) at 62kg. Too many half attacks from the Egypt wrestler who got countered by Sabirova.

10:10: Quick finishes everywhere! Bilol SHARIP UULU (KGZ) opens the 57kg competition with a quick 10-0 win over Abdullah ASSAF (PLE). In the next bout, world bronze medalist Umidjon JALALOV (UZB) uses the lace to beat Muhammad ABDULLAH (PAK) 10-0 at 65kg.

10:05: Early news that Zelimkhan ABAKAROV (ALB) is not wrestling at the Games. He has given a walkover in his first bout.

10:00: The third day of Islamic Solidarity Games 2025 will see action in Freestyle 57kg and 65kg and women's 62kg, 68kg and 76kg.