#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

2026 U20 Asian Championships

China's Yang Turns Weight-Loss Plan into Historic U20 Asian Gold

Tuesday, July 7, 2026 - 10:04 By Vinay Siwach

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PATTAYA, Thailand (July 6) -- Even Yuanchong YANG (CHN) could not help but appreciate the irony.

Yang was introduced to wrestling because he was overweight. His parents simply wanted their youngest son to lose a few kilos. Instead, he created history for China, becoming the country's heaviest-ever Asian Freestyle champion.

China won only one Freestyle medal at the 2026 U20 Asian Wrestling Championships in Pattaya, Thailand but Yang made sure it was a historic one.

The 97kg wrestler claimed the gold medal to become China's first-ever U20 Asian champion in Freestyle and only the sixth Chinese to win an Asian Freestyle title at any level. He also surpassed Ying WANG (CHN), who won the 84kg title at the 2008 Senior Asian Championships, as the heaviest Chinese Freestyle wrestler to capture an Asian gold medal.

"I was extremely fat in elementary school, so my parents sent me to a sports school [later] to exercise and become thinner and healthier," Yang told United World Wrestling. "My parents thought wrestling would help me lose weight faster."

Yuanchong YANG (CHN)Yuanchong YANG (CHN) celebrates after winning the gold medal in 97kg at the U20 Asian Championships in Pattaya, Thailand. (Photo: United World Wrestling / Amirreza Aliasgari)

When he first stepped onto the mat as a 12-year-old, Yang never imagined he would one day represent China. Wrestling was simply a way to shed the extra kilos.

"Following my training, I was deeply touched by the passion of my team, the teamwork and the charm of wrestling," he said.

Yang's first major breakthrough came in 2023 when he captured the U17 National Championships title. Later that year, he represented China at the East Asian Youth Games but returned home without a medal.

"I saw my older teammates winning medals consistently, so I set myself the goal of winning my own gold medal," he said. "After five years of training, I finally won the U17 title in 2023."

Yang competed at both the 2025 U20 and U23 World Championships but came up short in both after losing close bouts. When he returned home to Jinan, Shandong Province, he shifted his focus to the 2026 season.

Last week in Pattaya, Yang produced a dominant 11-0 technical superiority win over LACKY (IND) in the semifinals before defeating Samir DURSUNOV (KAZ), 8-2, in the final to complete his historic run.

Yang relied on strong underhooks to force pushouts and controlled the par terre exchanges with an effective gut wrench, leaving little room for his opponents to recover.

Yuanchong YANG (CHN)Yuanchong YANG (CHN) at the podium with the 97kg gold medal. (Photo: United World Wrestling / Amirreza Aliasgari)

As he stood atop the podium, Yang was emotional but he soon realised that this is just the beginning.

"When I received the gold medal, I was really happy," he said. "But while I was walking down from the podium, I realised there are higher goals waiting for me. I can't be satisfied with this. My next target is to win a medal at the Senior Asian Championships."