#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

UWW Opens Dedicated Office for Grappling, MMA, Pankration in Lausanne

Monday, July 6, 2026 - 17:15 By United World Wrestling Press

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LAUSANNE, Switzerland (July 6) -- United World Wrestling marked a significant milestone for Grappling, MMA and Pankration on Monday with the official opening of its dedicated office for the three associated styles at the Maison du Sport International in Lausanne, Switzerland.

The new office will serve as the operational hub for the continued development and governance of Grappling, MMA and Pankration within the UWW family.

The official opening was attended by UWW President Nenad LALOVIC, President of the UWW Committee of Associated Styles and UWW Vice President Rodica YAKSI, UWW Committee for Grappling, MMA and Pankration Vice President Adrian BAKOS, and UWW Committee for Grappling, MMA and Pankration Member Gaji GAJIYEV.

Michal BUCHEL has been appointed Head of the office and Tolegen KUMAROV, who was appointed Head of Grappling at United World Wrestling on February 21 in Baku, will also be part of the new office. He will be responsible, within the framework of the UWW Committee for Grappling, MMA and Pankration, for the strategic development of grappling worldwide.

Lausanne

In the coming days, a working group will be formed and will begin implementing key projects aimed at developing these disciplines.

The main objectives set by UWW for the committee will be the systematic development of Grappling, MMA and Pankration, the unification and strengthening of international cooperation, the support of national federations, as well as the creation of new opportunities for athletes around the world.

The office for the three styles is open to constructive cooperation with all organisations that are sincerely interested in the development of these disciplines, the promotion of a healthy lifestyle, and the education of the younger generation.

I is important for all international, continental and national organisations developing Grappling, MMA and Pankration to build relationships based on mutual respect, open dialogue and partnership. Sport has always been a universal language that brings people together regardless of nationality, culture or political views. 

By bringing together the experience, knowledge and collective efforts of the global sports community, it’s possible to ensure the sustainable development of Grappling, MMA and Pankration, strengthen their international standing, and open a new chapter in the history of combat sports.