#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

Micic beats Olympic, world champs to set up Higuchi final; Dake takes on Sidakov

Sunday, September 17, 2023 - 15:55 By Vinay Siwach

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BELGRADE, Serbia (September 17) -- All eyes were on the Olympic and world champions at 57kg with Zavur UGUEV (AIN), Zelimkhan ABAKAROV (ALB) and Rei HIGUCHI (JPN).

But Stevan MICIC (SRB) defeated two of the three, Uguev and Abakarov, in back-to-back matches and will face the third, Higuchi, for the gold medal at the World Championships in Belgrade, Serbia.

Micic, a bronze medalist at 61kg from 2022, stunned Uguev 9-7 in the quarterfinals and then took out Abakarov 6-2 in the semifinals not only booking a place in the final but also earning a Paris Olympic quota for Serbia at 57kg.

Higuchi, the world champion at 61kg in 2022, returned to the World Championships final, this year at 57kg, an Olympic weight class as he continues his journey towards the Olympic gold medal he missed in 2016 after finishing second to Vladimir KHINCHEGASHVILI (GEO).

He will now have to return Monday to wrestle Micic, who will undoubtedly be backed by the fans present in the Stark Arena.

At 74kg, two-time defending world champion Kyle DAKE (USA) set up a dream final against Olympic champion Zaurbek SIDAKOV (AIN) and both wrestlers received a Paris Olympic spot.

However, both took the tough road to the gold-medal bout.

Dake opened his day against Magomet EVLOEV (TJK) and won 12-2 before Nurkozha KAIPANOV (KAZ) tested him in the 9-4 win. Dake looked a little uncomfortable and Daichi TAKATANI (JPN) confirmed it as he pushed Dake, who won 6-4 but had to dig deep to avoid some tough attacks from the Japanese.

In the semifinals, Georgios KOUGIOUMTSIDIS (GRE) chest-wrapped Dake on multiple occasions but failed to score. Dake came out on top 4-1 to reach the final.

Sidakov, returning to the World Championships for the first time since winning his second title in 2019, opened the day with a thrilling 8-7 win over Avtandil KENTCHADZE (GEO), a wrestler Sidakov beat to win his first world title in 2018.

Kentchadze hit a four-pointer but Sidakov managed to come back with two takedowns in the second period to win the bout. He then went on to beat Bekzod ABDURAKHAMANOV (UZB) 3-0 in the quarterfinals. Returning bronze medalist Yones EMAMI (IRI) was blanked 6-0 and Hetik CABOLOV (SRB) lost 6-4.

In the semifinals, Turan BAYRAMOV (AZE) was no match for Sidakov as the AIN wrestler won 4-1 and booked his place against Dake.

A long-awaited bout between Dake and Sidakov has been looked at as the contender for the real dominant wrestler at 74kg.

The loss of Takatani means that Frank CHAMIZO (ITA) will have to earn a quota from other qualifiers while the loss of Kougioumtsidis meant that Tokyo Olympic silver medalist Magomedkhabib KADIMAGOMEDOV (AIN) and Tajmuraz SALKAZANOV (SVK) will have to find another tournament to earn a quota for Paris.

Micic, however, will in all likelihood be Serbia's representative in Paris after booking the ticket.

He gave the first glimpse of how the day would look like with an 11-0 win over Gukhyeon KIM (KOR) and then a 7-2 win over Gulomjon ABDULLAEV (UZB) put him against Uguev in the quarterfinals. Both went back-and-forth with Uguev opening the scoring with a takedown. But Micic came back with a takedown. His 2-2 criteria live was short-lived as Uguev made it 5-2 and later 7-2.

Micic, however, did not give up, mounting an incredible comeback with two takedowns. The Serbian, trailing 7-6 with 40 seconds remaining, got Uguev for two points with seven seconds remaining to get the win.

If that was not enough, Abakarov was his next victim in the semifinal. Micic was trailing 2-1 and Abakarov was happy to hold the lead but Micic managed to hit a four-pointer and take a 5-2 lead. Abakarov challenged the call but the four points were upheld, giving Micic the win and Olympic quota.

To crown Serbia's first-ever Freestyle world champion, Micic will have to beat Higuchi who survived a barn burner against Arsen HARUTYUNYAN (ARM).

The European champion at 61kg, Harutyunyan hit a four-pointer to start the match. But Higuchi used his arm-bar offense and leg lace to win 16-14 in the quarterfinals. He blanked Meirambek KARTBAY (KAZ) 11-0 in the semifinals.

Higuchi missed the Tokyo Olympics after his bid to return to 57kg was cut short, first by a missed weight at the Asian Olympic Qualifiers and later by Yuki TAKAHASHI (JPN), who won a playoff against Higuchi to represent Japan at the home Olympics.

In the non-Olympic weight classes, In the non-Olympic weight classes, Akhmed USMANOV (AIN) defeated two-time returning silver medalist Mohamad NOKHODI (IRI) in the semifinal and will face U23 world champion Vladimeri GAMKRELIDZE (GEO) for the gold at 79kg.

At 92kg, returning bronze medalist Osman NURMAGOMEDOV (AZE) made short work of Asian champion and 19-year-old Arash YOSHIDA (JPN) by beating him 11-0 in the semifinal. Yoshida had earlier defeated Vladislav VALIEV (AIN) in the opening bout of his debut World Championships.

He will face another 19-year-old, Rizabek AITMUKHAN (KAZ), for the gold medal. Aitmukhan defeated returning bronze medalist Miriani MAISURADZE (GEO) to enter his first World Championships final. Aitmukhan was second to Yoshida in the Asian Championships final in April.