#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

2023 World Championships FS 65kg, 97kg; WW 55kg, 59kg semis set

By Ken Marantz & Vinay Siwach

BELGRADE, Serbia (September 18) -- The third day of the World Championships and women's wrestling is being introduced. The final two Freestyle weights, 65kg and 97kg, will be in action along with WW 55kg and 59kg in action. Remember that Olympic weight classes offer 5 Paris Olympic quotas, four to the medal winners and one to the winner of the playoff which has the bronze-losing wrestlers.

WATCH LIVE | MATCH ORDER

15:24: What a finish to the morning session! After Kyle SNYDER (USA) was unceremoniously ousted by Akhmed TAZHUDINOV (BRN) in the 97kg quarterfinals, Mojtaba GOLEIJ (IRI) was on the verge of slaying the other half of the Snyderlaev beast when Abdulrashid SADULAEV (AIN) pulled off a miracle victory in the final seconds. Asian champion Tazhudinov scored two 4-point moves off counter lifts, the second giving him an 11-0 victory over Snyder at 2:52. Meanwhile, Goleij had gone ahead of Sadulaev 4-2 with a lift-and-dump takedown, only for the five-time world champion to gain a reverse headlock and put Goleij onto his back for a fall with just seconds remaining.

15:10: Rahman AMOUZAD (IRI) appears to be cruising into the 65kg semifinals with a seven-point lead in the second period when Nicholas LEE (USA) comes to life and pancakes him to his back. But it is too little, too late as the Iranian fights out of it and holds on for a 7-4 victory.

15:00: Iszmail MUSZUKAJEV (HUN) has taken out another hammer. He scored two takedowns in his 5-4 win over Shamil MAMMEDOV (AIN). On Mat D, Sebastian RIVERIA (PUR) rolls to a 15-4 win over Maxim SACULTAN (MDA) to reach the semifinals against Vagzen TEVANYAN (ARM)

14:43: A takedown in each period and veteran Yullia TKACH (UKR) is into the 59kg semifinals with a 5-0 victory over Othelie HOEIE. Tkach is pursuing her fifth world medal and first since 2018. She's nine years removed from her lone title won in 2014.

14:18: Mojtaba GOLEIJ (IRI) earns a shot at Sadulaev in the quarterfinals, overwhelming Takashi ISHIGURO (JPN) 11-1.

14:15: Abdulrashid SADULAEV (AIN) gives up a late takedown to Vladislav BAITCAEV (HUN) but the Olympic champ wins 4-2 at 97kg and sets up a bout with Mojtaba GOLEIJ (IRI)

14:12: One thing is for sure, Kyle SNYDER (USA) doesn't like to waste time. He scores a stepout four seconds into his match against Radu LEFTER (MDA) and then it's off to the races. A run of takedowns and he's a 12-1 winner with 30 seconds to spare in the first period. Lefter got his point with a stepout, but the fact that he got Snyder's leg in the air and only came out with 1 point shows the tenacity of the American.

14:00: Iszmail MUSZUKAJAEV (HUN) pins Olympic champion Takuto OTOGURO (JPN)! A bodylock controlled by Muszukajaev and Otoguro, who isn't aware of the fall, is in disbelief.

13:54: Rahman AMOUZAD (IRI) remains on track to defend his 65kg title with a silky smooth 12-0 rout of Stefan COMAN (ROU) to advance to the quarterfinals. He starts with three stepouts, then gets a takedown with a barrel roll. Another stepout, another takedown, then he stops a counter lift for 4 and the bout is over with seven seconds to go in the first period.

13:39: Haruna OKUNO (JPN) takes the mat at 55kg with tape wrapped around her face after suffering a gash on her nose in her previous match. She shows obvious discomfort, especially when Otgontuya CHINBOLD delivers a forearm to the face. Okuno gets only an activity point in the first period, but turns it on in the second, scoring a takedown-gut wrench combination and two more takedowns for a 9-2 win and a place in the quarterfinals. 

13:23: 2014 world champion Yuliia TKACH (UKR) comes back from 4-0 down to pin Anastasiia SIDELNIKOVA (AIN) at 59kg. The arm bar to use. In the same weight class, Qi ZHANG (CHN) 12-0 over Tamara DOLLAK (HUN)

13:19: Iran is dealt a setback in the freestyle team race as Yones EMAMI (IRI), a bronze medalist a year ago, falls to former world champion Hetik CABOLOV (SRB) in the repechage at 74kg. That not only means one less medal for Iran, but it will also miss out on the Paris Olympic berth in the weight class -- although that will likely be acquired at the Asian qualifying tournament.

13:10: Sae NANJO (JPN), chasing her first senior world title, gets her first bout against Jowita WRZESIEN (POL) underway with a takedown to lead 2-0 at the break. He adds another takedown in the second period to win 4-0

12:26: Haji ALIYEV (AZE), back on the mat with little turnaround time after a tough win over Shaohua YUAN (CHN), breaks open a close match with Georgii OKOROKOVV (AUS) to stay alive at 65kg. Aliyez leads 2-2 by criteria, but scores a takedown and gut wrench, then another takedown in the final two minutes for an 8-2 win. 

12:10: Defending champion Rahman AMOUZAD (IRI) warms up for the journey ahead at 65kg with a carefree 10-0 win over Yanisse MADI (COM). Amouzad expends little effort in scoring a takedown and lace lock, then reeling off three takedowns to end it at 2:46.

11:57: Otoguro has no problem putting away Erik ARUSHANIAN (UKR). He scores a takedown and a pair of gut wrenches to go up 6-0. Another takedown, another gut wrench, and it's all over at 10-0 with 12 seconds left in the first period. Next up for Otoguro could be Iszmail MUSZUKAJEV (HUN), who he beat in the quarterfinals at the Tokyo Olympics to avenge a loss in the bronze-medal match at the 2019 worlds.

11:45: Three-time world champion and Tokyo Olympic silver medalist Haji ALIYEV (AZE) had to take an extended medical break as he wrestles Shaohua YUAN (CHN). Aliyev leads 3-2 at the break as he answered Yuan's takedown with an underhook throw of his own. Another takedown for Aliyev to start the second period and he calls bleeding time instantly. Yuan tried challenging but Aliyev with a 10-4 win

11:32: Olympic champion Takuto OTOGURO (JPN), wrestling in his first international match since his triumph in Tokyo, meets some resistance from Islam DUDAEV (ALB) in his opener at 65kg, but scores three takedowns in the second period to secure a 9-2 win.

11:12: Two-time former world champion Haruna OKUNO (JPN), back at women's 55kg because of Japan's depth at 53kg, gets a 4-pointer off a late scramble to clinch an 8-2 victory over world U20 champion Aryna MARTYNAVA (AIN). Okuno, who won her third world U23 gold last year, is making her first senior world appearance since 2018.

11:00: Bolortuya KHURELKHUU (MGL) hit a monster five-pointer on Krystsina SAZYKINA (POL) and secured the fall to start the day at 59kg.

10:30: Another day and we got two more Olympic weight classes going on the mat. Perhaps the deepest weight class in wrestling, 65kg, and 97kg will be on today in Freestyle. Women's Wrestling will see non-Olympic weight classes 55kg and 59kg