#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleBelgrade

Makhmudov returns to worlds final; Kayaalp-Mirzazadeh showdown at 130kg

Thursday, September 21, 2023 - 16:22 By Vinay Siwach

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BELGRADE, Serbia (September 21) -- World champion and Olympic silver medalist Akzhol MAKHMUDOV (KGZ) survived a big scare in the semifinal of the 77kg weight class as Nao KUSAKA (JPN) came within three points of stunning the Kyrgyz history maker.

Makhmudov survived to win 7-5 in a bout that saw Kusaka mount a comeback in the second period after trailing 7-1.

Kusaka got the first passivity advantage but failed to get any turn on Makhmudov who got a takedown using an arm spin and one turn to lead 4-1. In the second period, Kusaka was called passive and Makhmudov managed to turn him again to make it 7-1.

But as Makhmudov began to fade away, Kusaka scored two takedowns in one minute to make it 7-5. Makhmudov defended his two-point lead for the final 15 seconds to make it to the final.

"It makes me realize I am not so far from the world level," Kusaka said about his performance. "In the second period, the opponent was running out of gas. I just needed to get one more move. But there was fatigue from the tournament overall. I wanted to attack but I couldn't. I'm still a bit behind."

Kusaka still has a chance to qualify for the 2024 Paris Olympics if he wins a bronze medal on Friday.

"I will try to get what I have put everything in my life into," he said about qualifying for Paris. "It was disappointing [to lose today], but tomorrow I will regroup and definitely come out and win. Whether I lose in the first round or in the semifinal, if I don't get to the Olympics it's all for nothing."

Makhmudov will take on 2021 world silver medalist Sanan SULEYMANOV (AZE) for the gold medal. Suleymanov put on a big show to defeat European champion Malkhas AMOYAN (ARM) 5-0 as he got a big four-pointer in the second period to get the win.

Both Kyrgyzstan and Azerbaijan also won Paris Olympic spots, thanks to the wrestlers reaching the final at the World Championships.

At 130kg, Riza KAYAALP (TUR) will look to defend his gold against Amin MIRZAZADEH (IRI) in the final, a repeat from last year.

Kayaalp, a three-time Olympic champion, defeated Lingzhe MENG (CHN), 3-1 and earned a Paris spot for Turkiye. Kayaalp got the third passivity but Meng did not ask for par terre and Kayaalp remained unmoved to win 3-1.

Mirzazadeh defeated Oscar PINO HINDS (CUB), 1-1, in the other semifinal after the two traded passivities. He also earned a Paris quota for Iran and will now look to become a world champion over Kayaalp.

In the two non-Olympic weight classes in action on Thursday, Rafig HUSEYNOV (AZE) returned to the World Championships final after two years as he defeated defending champion Burhan AKBUDAK (TUR), 5-5, in a thrilling semifinal after a third passivity.

Huseynov had defeated Akbudak to win gold in 2021 but since has lost twice to Akbudak. He was trailing 5-0 in the semifinal but Huseynov, who received the par terre advantage in the second period managed to get exposure and two points to cut Akbudak's lead to 5-3.

Akbudak was called passive again with 1:10 on the clock and Huseynov was called for a leg foul when he was attempting a lift. Azerbaijan challenged and Akbudak was guilty of blocking. The caution and two points put Huseynov ahead 5-5 on criteria, a lead he defended till the end.

To win his second world gold medal, Huseynov will take on Alireza MOHMADIPIANI (IRI) who also won on a third passvity. Mihail BRADU (MDA) was leding 1-1 on criteria when he was called passive for the second time and Mohamadipiani got a huge bodylock for four to win 5-1.

At 55kg, defending world champion Eldaniz AZIZLI (AZE) set up a repeat final against Nugzari TSURTSUMIA (GEO).

Azizli got a 3-1 win over Poya DAD MARZ (IRI) while Tsurtsumia defeated Jasurbek ORTIKBOEV (UZB), 7-4, in what was a repeat of the quarterfinal from 2022 which the Georgian won 5-2.