#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleHangzhou

Asian Games Wrestling: Japan puts 3 in WW finals; Iran vs China in GR

By Vinay Siwach

LIN'AN, Hangzhou, China (October 5) -- The Asian Games will see the second day of wrestling and it will be a mix of Greco-Roman and Women's Wrestling. World champions Amin MIRZAZADEH (IRI), Akari FUJINAMI (JPN) and Tsugumi SAKURAI (JPN) will be in action among others as Greco-Roman 97kg and 130kg and Women's Wrestling 50kg, 53kg and 57kg wrestlers take the mat.

LIVE MATCH ORDER | BRACKETS | DAY 1 RESULTS

The five finals for the evening session at the Asian Games

GR 97kg
Mohammadhadi SARAVI (IRI) vs. Yiming LI (CHN()

GR 130kg
Amin MIRZAZADEH (IRI) vs. Lingzhe MENG (CHN)

WW 50kg
Son Hyang KIM (PRK) vs. Remina YOSHIMOTO (JPN)

WW 53kg
Akari FUJINAMI (JPN) vs. Qianyu PANG (CHN)

WW 57kg
In Sun JONG (PRK) vs. Tsugumi SAKURAI (JPN)

12:32: Amin MIRZAZADEH (IRI) defends from par terre to beat Alimkhan SYZDYKOV (KAZ) 3-1 in the 130kg semifinal. He will wrestle for gold against Lingzhe MENG (CHN) who completed a 1-1 criteria win over Minseok KIM (KOR).

12:25: Yiming LI (CHN) is the second finalist in Greco-Roman for China! He pins Seyeol LEE (KOR) in the 97kg semifinal to move on. He will take on Mohammadhadi SARAVI (IRI) in for the gold medal.

12:15: Qianyu PANG (CHN) with a final second headpinch for four to beat Hyogyong CHOE (PRK). Absolute scenes here in Lin'an. Choe was in complete control of the bout leading 5-2 but then got locked by Pang who tried the first throw with 20 seconds left on the clock but was given clean. She keeps holding Choe in the headlock and completes the throw this time to get four! A challenge from Choe but that was lost. Pang into the final 7-5. She will face Akari FUJINAMI (JPN) who scored a 10-0 win over Bortulaya BAT-OCHIR (MGL)

12:05: Kexin HONG (CHN) is just not able to break In Sun JONG (PRK) defense. Hong on a big attack but Jong splits to defend. She then shrugs Hong using her leg to get 2 for exposure. Hong was unable to score from that split. Just before the break, Hong manages to score a takedown. Jong with a clutch takedown to win 4-2 and enter the 57kg final.

11:50: Seyeol LEE (KOR) with a turn in par terre to beat Narinder CHEEMA 3-1 at 97kg and he moves into the semifinals. Local favorite Yiming LI (CHN) with a takedown and three turns to complete an 8-0 win over Atthaphol SIRITHAHAN (THA).

11:46: Mohammadhadi SARAVI (IRI) goes into the 97kg semifinals with a controlled win over U. DZHUZUPBEKOV (KGZ) while Alimkhan SYZDYKOV (KAZ) pins Temurbek NASIMOV (UZB) at 130kg

11:40: Amin MIRZAZADEH (IRI) into the semifinal after yet another 9-0 win in a minute and 50 seconds over Aybegshazada KURRAYEV (TKM). On Mat C, Lingzhe MENG (CHN) gets a 3-0 win over NAVEEN.

11:30: Tsugumi SAKURAI (JPN) got a scare from MANSI but she sees her off 3-2 in the 57kg quarterfinal. After all the Women's Wrestling quarterfinals, only Japan and DPR Korea wrestlers are unbeaten.

11:25: Kexin HONG (CHN) with a quick fall over Emma TISSINA (KAZ) at 57kg. The semifinal will be a fiery affair as she gets In Sun JONG (PRK). The 57kg wrestler gave no chance to Davaachimeg ERKHEMBAYAR (MGL) and won 10-0

11:15: At 50kg, Sonhyang KIM (PRK) with a controlled 8-0 win over Jiang ZHU (CHN). Top-class single leg takedowns from Kim to move into the finals. Can she challenge Remina YOSHIMOTO (JPN)? The Japanese star beat Aktenge KEUNIMKAEVA (UZB) in the quarterfinals via fall.

11:05: Qianyu PANG (CHN) and Marina SEDNEVA (KAZ) let it fly in the 53kg quarterfinals. Pang built a 6-0 lead but Sedneva scored a four and takedown to make it 6-6. Pang with a clutch four-pointer to secure a 10-6 win

Here's how the other three 53kg quarterfinals went about

Akari FUNINAMI (JPN) with a 1:55 fall over ANTIM.

Bolortuya BAT OCHIR (MGL) wins 10-0 over Meng HSIEH (TPE) in 2:12.

Hyogyong CHOE (PRK) gut wrenches Vannak SAMBAT (CAM) for a 10-0 win.

10:50: Mohammadhadi SARAVI (IRI) gets the first par terre advantage and scores a turn. As he was going for the second, Rustam ASSAKALOV (UZB) blocks him and almost got the pin. A 3-2 lead for Saravi. A stepout makes it 4-2 before he scores a takedown and goes into the break leading 6-2. Assakalov gets a passivity point in the second period but Saravi will move on with a 6-3 win.

10:45: Lingzhe MENG (CHN) with four turns to beat Timothy LOH (SGP) 9-0 at 130kg in Greco-Roman. He is followed by world champion Amin MIRZAZADEH (IRI) who also scores four turns from par terre to beat Nanthawat PANPHUEK (THA) 9-0.

10:40: Tsugumi SAKURAI (JPN) was troubled by Jeongae BARK (KOR) but the Japanese world champion with a top 10-0 win at 57kg. On Mat A, it's time for Mohammadhadi SARAVI (IRI) vs Rustam ASSAKALOV (UZB) in 97kg Greco-Roman.

10:30: Asian champion Remina YOSHIMOTO (JPN) launches a deadly leg lace against SAMNANG DIT (CAM) to finish the 50kg bout in 30 seconds. On Mat B, In Sun JONG (PRK) with a fall over Thi Anh TRAN (VIE) at 57kg.

10:25: Contrasting results for Kazakhstan. Emma TISSINA (KAZ) works a 8-0 lead before pinning Danielle LIM (SGP) at 57kg. But Miran CHEON (KOR) beats Svetlana ANKICHEVA (KAZ) 2-1 at 50kg.

10:22: Pooja GEHLOT finishes her 50kg bout against Manlika ESATI (THA) in the first period. A takedown and roll to make it 4-0 before earning a 10-0 technical superiority win.

10:20: Tokyo Olympic silver medalist has all the cheers from the crowd as she beats Thi NGUYEN (VIE) 8-0, a win which included three takedowns and two technical points.

10:15: Super fast action on Mat B and Mat C. Marina SEDNEVA (KAZ) got tossed for a four but she pins Ahinsa PORUTHOTAGE (SRI) at 53kg. On Mat C, Hyogyong CHOE with a fall over Hyunyoung OH (KOR) at 53kg. She is followed by Son hyang KIM (PRK) who uses an arm-trap to roll to a 10-0 win over Thi Xuan NGUYEN (VIE).

10:05: World bronze medalist ANTIM scores two takedowns to lead 5-0 at the break against Jasmina IMMAEVA (UZB). Antim is the Asian Championships silver medalist and a win will give her a chance to wrestle world and Asian champion Akari FUJINAMI (JPN) in a rematch of the Asian final. Antim works that outside single for two more takedowns before finishing the bout with a similar takedown. She wins 11-0.

10:00: Tokyo Olympic bronze medalist Bolortuya BAT-OCHIR (MGL) comes out with double-leg for four. A turn to make it 6-0 but give up a reversal to Marimar CANDRA (INA). Two more takedowns for Bat-Ochir and she leads 10-1 at the the break. Four to begin the second period and Bat Ochir moves into the quarterfinals at 53kg.