#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Monday's U23 World Championship semifinals set

Monday, October 23, 2023 - 08:42 By Eric Olanowski

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TIRANA, Albania (October 23) --- Welcome, wrestling fans, to Albania's capital city for the 2023 U23 World Championships--the final stop on the world championship calendar.

Day One's action will feature freestyle wrestling at 61kg, 74kg, 86kg, 92kg and 125kg.

Here are some of the biggest stars that'll be in action today:
- Tatsuya SHIRAI (JPN) - '22 U23 world champ
- Taiyrbek ZHUMASHBEK UULU (KGZ) - '22 U23 world silver
- Aaron BROOKS (USA) - '22 U23 world bronze  
- Ivan ICHIZLI (MDA) - '22 U23 world bronze 
- Dzhabrail GADZHIEV (AZE) - '22 U20 world gold
- Vasile DIACON (MDA) - '22 U23 world bronze
- Keegan Daniel OTOOLE (USA) - '21 U20 world gold

Semifinal Matches (As they come in):
61kg
Assylzhan YESSENGELDI (KAZ) vs. Taiyrbek ZHUMASHBEK UULU (KGZ)
Ivan HRAMYKA (AIN) vs. Bashir MAGOMEDOV (AIN)

74kg
Imam GANISHOV (AIN) vs. Naveen NAVEEN (UWW)
Sonny SANTIAGO (PUR) vs. Keegan Daniel OTOOLE (USA)

86kg
Tatsuya SHIRAI (JPN) vs. Benjamin GREIL (AUT)
Arslan BAGAEV (AIN) vs. Aaron Marquel BROOKS (USA)

92kg
Andro MARGISHVILI (GEO) vs. Ion DEMIAN (MDA)
Muhammed GIMRI (TUR) vs. Pruthviraj Babasaheb PATIL (UWW)

125kg
Adil MISIRCI (TUR) vs. Kumar ANIRUDH (UWW)
Azamat KHOSONOV (GRE) vs. Wyatt Avery HENDRICKSON (USA)

15:02: That'll do it for the morning session. We'll take a break until 18:00 and see you back here for the semifinals. 

14:32: Patil just ruined Vishanov's hopes of winning France their first freestyle U23 world title with a nine-point second period. More importantly, those nine points were unanswered, so after trailing 6-0, he locked up a semifinal spot with a 9-6 victory.

14:26: A sneaky storyline I'm watching is Adlan VISKHANOV's (FRA) success at 92kg. He's looking to become the first French freestyle wrestler to win a U23 world title. He leads 6-0 on Pruthviraj Babasaheb PATIL (UWW).

14:20: Aaron BROOKS (USA) picked up his third dominant win of the day. He's now outscored his opponents 24-1 on his way to the semifinals.

13:50: We're starting the quarters, so I'll update the semifinal matches as the quarter-finals wrap up.

13:39: When the United States desperately needed a freestyle heavyweight, Wyatt HENDRICKSON (USA) arrived in Albania to save the day. As if Gable STEVESON (USA) and Mason PARRIS (USA) weren't enough, the Stars and Stripes now have Hendrickson throwing the competition around he's in his own league.

So far today, Hendrickson pinned Abdulla KURBANOV (AIN) after scoring 17 offensive points, then just took out Nicolae STRATULAT (MDA), 14-1.

13:29: We'll only run through the quarterfinals before taking a lunch break. Then, for tonight's session, we'll only wrestle through the semifinals. The first set of medal matches won't be until Tuesday night at 18:00 (local time).

13:12: It's a shame that one of those guys had to lose because that was such a hard-fought battle for both guys. Jacob Thomas CARDENAS (USA) was relentless with attacks to both sides of the body and ultimately scored the match-deciding takedown with :30 seconds left to take out Alan BAGAEV (AIN), 4-1.

13:02: The reigning champ Shirai picked up a second win of the day, moving into the quarterfinals after scoring a 4-1 win over Morodion. Shirai picked up two inactivity points and a late takedown against the Canadian.

12:30: Down goes Dzhabrail GADZHIEV (AZE) at 74kg. He adopted the strategy of keeping it quiet against NAVEEN (UWW) in the first period. He led 3-1 till the final minute when Naveen got a takedown on the edge. Gadzhiev tries a headpinch to win the bout but Naveen defends to score two points. Naveen beats Gadzhiev 5-3  

12:15: The United States wrestlers remain undefeated so far in the morning! Keegan OTOOLE (USA) roars to life in the second period to get a 12-2 win over Krisztian BIRO (ROU) at 74kg. Then Aaron BROOKS (USA) comes out and completes a 10-0 win over Owen MARTIN (CAN) at 86kg. Unreal athleticism from Brooks in that win. 

11:55: After an opening round 8-0 win over Igor Stefan SZUCKI (POL), reigning U23 world champion Tatsuya SHIRAI (JPN) will take on Joshua Philipp David MORODION (GER) in five matches on Mat C.

11:47: Reigning U23 world silver medalist Taiyrbek ZHUMASHBEK UULU (KGZ) was just assigned to Mat C. He'll take on Andrii DZHELEP (UKR) in Bout 73.

11:36: I'm working on getting the video, but the Ganishov five on Diacon is on the list of top-five throws of the year. It's one of those throws that sends any normal human straight to the hospital.

11:25: Aaron Marquel BROOKS (USA), the top threat in the United States to dethrone David TAYLOR (USA), is up now on Mat B. He's wrestling Turkiye's Ismail KUCUKSOLAK (TUR).

11:18: It's early in the day, but Imam GANISHOV (AIN) beating U23 world bronze medalist Vasile DIACON (MDA) is the leading candidate for Upset of the Day. The Neutral Athlete picked up an 8-0 win in the 74kg qualification round, pushing him to the 1/8 final against  Stas David WOLF (GER).

11:10: Keegan Daniel OTOOLE (USA) of the United States, the '2021 U20 world champion, didn't skip a beat in his return to international competition. The offensive machine picked up five takedowns en route to the 10-0 opening-round win over Vadym KURYLENKO (UKR).

10:53: It's time to close out the 2023 calendar in style! The U23 Worlds is one of my favorite competitions of the season. Today's champions will likely bloom into tomorrow's stars. It's crazy to look back at the photos from the past few years at the U23 World Championships to see how the wrestlers have transitioned into stars and global sensations.