#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

U23 Worlds: Tirana triumph for O'Toole, Brooks; Gimri wins Turkiye's first gold

By Vinay Siwach

TIRANA, Albania (October 24) -- When Keegan O'TOOLE (USA) gets to a cradle, it's game over for his opponents. 

Many in the United States have witnessed O'Toole win school and college titles on the back of his go-to move. International fans first saw it in 2021 as he stunned a strong 74kg field to win the U20 world title.

Two years since winning his first and only international competition, O'Toole and his cradle were on display and were good enough to win another world title. The American won the 74kg gold medal at the U23 World Championships on Tuesday, leading to a strong performance from the United States as the first set of medals were awarded on the second day of the tournament.

The U.S. won three of the five gold medals on offer on Tuesday while Turkiye crowned its first-ever Freestyle U23 world champion with Muhammed GIMRI (TUR) winning gold at 92kg. The fifth gold of the night was captured by Bashir MAGOMEDOV (AIN), winning the title at 61kg.

This is also the first time the U.S. has more than one Freestyle world champ at the U23 level. It drew a blank last year despite three finalists.

Keegan O'TOOLE (USA)Keegan O'TOOLE (USA) won the 74kg gold after beating Imam GANISHOV (AIN). (Photo: UWW / Kadir Caliskan)

O'Toole had shown a glimpse of his funkiness on Monday as he made his way to the final using a cradle to pin Hikaru TAKATA (JPN) in the quarterfinals and then got Sonny SANTIAGO (PUR) in the semifinal.

Given his preferred move and crafty wrestling, it was understandable that Imam GANISHOV (AIN) came prepared for the 74kg final and to not get caught in the move. But what he was not prepared for was O'Toole's defense as the American denied Ganishov any points apart from a stepout in the first period. That was the only point O'Toole gave in a 6-1 victory that saw him score three takedowns.

"It feels really good," O'Toole said. "I trained super hard for this. I wasn't sure where I would be as the location got changed. The level is harder at the U23 Worlds but I prepare for challenges and for the worst but I hope for the best."

Keegan O'TOOLE (USA)Keegan O'TOOLE (USA), blue, cradles Sonny SANTIAGO (PUR) in the semifinals on Monday. (Photo: UWW / Kadir Caliskan)

Both wrestlers were cautious at the start but O'Toole scored by elevating Ganishov's leg when the latter was attempting a lift. He then caught Ganishov by surprise with a single-leg and though Ganishov defended for some time, O'Toole scored a takedown and led 4-0.

Ganishov did try some duckunders and go-behinds but O'Toole was up for the task, defending with ease. A split defense from Ganishov delayed O'Toole's takedown but when he got it, he led 6-1 with just over a minute remaining in the final. O'Toole was happy to play the clock from there on.

The gold medal also qualifies O'Toole for the U.S. Olympic Team Trials for the Paris Games and he is not shying away from giving it a shot despite his NCAA season.

"That [to qualify for OTT] pressure is gone," he said. "I am going to take some time off. I got to heal up my body a little bit and jump into the college season. NCAA season is good preparation for the Olympic trials but in my head, I am always going for "how am I going to win a gold medal? How am I going to make the Olympic team? I am really confident and excited going forward. I have got eight [six] months for the Olympic trials and each day I am going to do something to prove myself."

Aaron BROOKS (USA)Aaron BROOKS (USA) defeated defending champion Tatsuya SHIRAI (JPN) to win the 86kg gold. (Photo: UWW / Kadir Caliskan)

If cradle was O'Toole's move in Tirana, Aaron BROOKS (USA) was chasing ankle picks all day as he stormed to the 86kg world title beating returning champion Tastsuya SHIRAI (JPN) 11-0 in the final.

Shirai had become the first world champion for Japan in over 80kg weight classes and became the first to return to the final at U23 Worlds in Freestyle. A record second straight, however, wasn't to be.

Brooks was on the offense right in the first minute, using collar ties against Shirai. He got the first takedown just as the clock hit the one-minute mark, catching Shirai in a leg attack. After some attempted leg attacks, Brooks ankle-picked Shirai who fell on his back, giving four points to Brooks. A similar pick and one turn on the lace earned him a 10-0 win in two minutes and 39 seconds.

"I am blessed and fortunate," Brooks said. "I trained hard, keeping my mind and spirit in alignment with God. A lot of stuff goes on in the world that can affect us."

Like O'Toole, Brooks will be going for the Olympic Team Trial with the aim of upsetting world champion David TAYLOR (USA).

"Of course [I will challenge for the team spot]," he said. "Just wrestle and get better every day, focus on that. Not just in wrestling but better in every aspect of life and it transcends into wrestling. Just me being me in the present. If that comes, it comes."

Wyatt HENDRICKSON (USA)Wyatt HENDRICKSON (USA) battled an injured knee and Adil MISIRCI (TUR) to win the 125kg title. (Photo: UWW / Ulug Bugra Han Degirmenci)

The U.S. surged further as Wyatt HENDRICKSON (USA) won the 125kg gold medal after not only battling Adil MISIRCI (TUR) but also an injured knee that "may heel in a long time."

Hendrickson, who could barely walk to the medal ceremony stage, showed extreme courage to beat Misirci 13-3 in the final despite being in clear pain.

He began the final aggressively, almost pinning Misirci, jumping to a 5-0 lead. A scramble saw both wrestlers twist their knees which further made things worse for Hendrickson, before the referee called neutral. The American then decided to keep his injured right leg out of the attack but did not drop his offense.

He scored two takedowns and a gut to build a 12-1 lead when Misirci stopped him in a turn and scored two points to remain in the match as the score became 12-3. Hendrickson, however, continued the scramble and scored a reversal to win 13-3 with 1:34 still left on the clock.

The 125kg wrestler will also join the star-studded superheavyweight line-up at the Olympic Team Trials next year.

Muhammed GIMRI (TUR)Muhammed GIMRI (TUR) became Turkiye's first-ever U23 world champ in Freestyle. (Photo: UWW / Kadir Caliskan)

Gimri's historic gold

One of Muhammed GIMRI (TUR) and Ion DEMIAN (MDA) was certain to create history in the 92kg final. Neither Turkiye nor Moldova had won a U23 world title in Freestyle and by the end of the 92kg final, it was Gimri who wrote his name in history books, becoming Turkiye's first-ever U23 world champion in Freestyle. He defeated Demian 4-3 in a tense final.

Demian led 1-0 at the break after Gimri failed to score any point in the 30-second activity period. But the match sprung to life in the second period as Gimri scored a takedown on the edge to take a 2-1 lead. That was short-lived as Demian blocked Gimri's spin and landed on top of him to get two points.

The Moldovan was 20 seconds away from history but Gimri spoiled his party. He shot for Demian's legs and got hold of the left to score a takedown. He tried a lace to kill the remaining time even as Demian smashed his hand on the mat in disappointment.

At 61kg, Bashir MAGOMEDOV (AIN) denied Assylzhan YESSENGELDI (KAZ) and Kazakhstan a gold medal, winning the final 4-0, with two activity period points and two stepouts.

Taiyrbek ZHUMASHBEK UULU (KGZ)Taiyrbek ZHUMASHBEK UULU (KGZ) won the bronze medal at 61kg. (Photo: UWW / Kadir Caliskan)

Bronze results

In the bronze medal bouts, returning silver medalist at 61kg Taiyrbek ZHUMASHBEK UULU (KGZ) added a bronze medal by beating Akash DAHIYA (UWW) 7-0. Zhumashbek Uulu suffered a 9-7 semifinal loss to Yessengeldi. The other bronze medal at 61kg went to Mezhlum MEZHLUMYAN (ARM) who steamrolled Ivan HRAMYKA (AIN), 11-0.

Hikaru TAKATA (JPN) and Sonny SANTIAGO (PUR), both of whom lost to O'Toole at 74kg, clashed for the bronze medal with Takata beating Santiago 11-0 to capture the gold medal. The other bronze-medal bout was a humdinger with NAVEEN (UWW) scoring a stepout with five seconds left to beat Vasile DIACON (MDA), 7-7, and return home with bronze.

At 86kg, Arslan BAGAEV (AIN) and Joshua MORODION (GER) defeated Ivan ICHIZLI (MDA), 6-1, and Benjamin GREIL (AUT), 9-2, respectively to claim third spots on the podium.

The U.S. also got a bronze medal as Jacob CARDENAS (USA) scored a takedown late in the bout against Pruthviraj PATIL (UWW) and eked out a 4-3 win. Abduljalil SHABANOV (AZE) and Andro MARGISHVILI (GEO) were involved in a 25-point bout with the former coming out on top 14-11.

2021 U23 silver medalist Azamat KHOSONOV (GRE) managed to pull off a strong win as he defeated World Championships fifth-placer Abdulla KURBANOV (AIN), 5-4, for the bronze medal at 125kg. Khosonov trains at the same center as world champion Zaurbek SIDAKOV (AIN).

The other bronze medal at 125kg was won by Vakhit GALAYEV (AZE) was managed to beat Anirudh KUMAR (UWW), 10-0, with ease.

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RESULTS

61kg
GOLD: Bashir MAGOMEDOV (AIN) df. Assylzhan YESSENGELDI (KAZ), 4-0

BRONZE: Taiyrbek ZHUMASHBEK UULU (KGZ) df. Akash DAHIYA (UWW), 7-0
BRONZE: Mezhlum MEZHLUMYAN (ARM) df. Ivan HRAMYKA (AIN), 11-0

74kg
GOLD: Keegan OTOOLE (USA) df. Imam GANISHOV (AIN), 6-1

BRONZE: NAVEEN (UWW) df. Vasile DIACON (MDA), 7-7
BRONZE: Hikaru TAKATA (JPN) df. Sonny SANTIAGO (PUR), 11-0

86kg
GOLD: Aaron BROOKS (USA) df. Tatsuya SHIRAI (JPN), 10-0

BRONZE: Joshua MORODION (GER) df. Benjamin GREIL (AUT), 9-2
BRONZE: Arslan BAGAEV (AIN) df. Ivan ICHIZLI (MDA), 6-1

92kg
GOLD: Muhammed GIMRI (TUR) df. Ion DEMIAN (MDA), 4-3

BRONZE: Abduljalil SHABANOV (AZE) df. Andro MARGISHVILI (GEO), 14-11
BRONZE: Jacob CARDENAS (USA) df. Pruthviraj PATIL (UWW), 4-3

125kg
GOLD: Wyatt HENDRICKSON (USA) df. Adil MISIRCI (TUR), 13-3

BRONZE: Vakhit GALAYEV (AZE) df. Anirudh KUMAR (UWW), 10-0
BRONZE: Azamat KHOSONOV (GRE) df. Abdulla KURBANOV (AIN), 5-4