#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#Pankration

World Combat Games: Ukraine dominates Pankration with six golds

Wednesday, October 25, 2023 - 17:37 By United World Wrestling Press

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RIYADH, Saudi Arabia (October 25) -- Five months ago, they led Ukraine’s march at the Pankration World Championships. On Wednesday, they continued the European powerhouse’s fine run at the World Combat Games in Riyadh as Ukraine grabbed six out of the 10 possible gold medals across men's and women's categories.

Ukrainian athletes reigned supreme in four out of the five categories in the men’s event, with Oleksandr HULIAIEV (71kg), Kyrylo HOROBETS (84kg), Roman KIZIUK (92kg), Bohdan HNIDKO (100kg) winning gold medals.

Ali GULIYEV (AZE)Ali GULIYEV (AZE) was the only non-Ukrainian to win a gold medal on Wednesday. (Photo: UWW / Amirreza Aliasgari)

World champion Ihor ZHOVNIR (UKR) suffered a shock defeat in the semifinals to eventual silver medallist Sabit ZHUSSIP (KAZ), which dented Ukraine’s hopes of winning all six gold medals in the men’s section. Ali GULIYEV (AZE) won the gold medal in the 66kg weight class by beating Zhussip.

In the women’s event, Anna BEZHENAR (53kg) and Daria CHIBISOVA (65kg) finished on top of the podium on a memorable day for the country’s athletes at the World Combat Games.

Huliaiev hardly broke a sweat during his three bouts in which he did not concede a single point. He began with a submission win over Ali SHARIFOV (AZE) in the quarterfinals and followed it up with a 5-0 verdict against Zhassulan AKIMZHAN (KAZ) in the semifinals. In the final, Huliaiev defeated Marvin BELECCIU (ROU) via submission after a 10-1 lead to win the gold medal.

Kyrylo HOROBETS (UKR)Kyrylo HOROBETS (UKR) won the 80kg final 4-2 against Khasan NAFULLAEV (UZB). (Photo: UWW / Amirreza Aliasgari)

It wasn’t as easy for Horobets, who began with a 14-5 win over Turkman MAMMADLI (AZE) before conjuring a 10-3 win against Samat SHAGYRAYEV (KAZ) – whom he had beaten in the World Championship final – in the last four. In the final, Horobets beat Khasan NAFULLAEV (UZB) 4-2.

Kiziuk, too, was dominant on his way to the top of the podium as he won all his bouts via superiority. He began by overcoming Daniel GOREA (MDA) 13-1 in the quarterfinals before beating Islom BALTAEV (UZB) 15-1 in the semis. In the final, Kiziuk defeated Duman BALMUKHANOV (KAZ) 13-1.

In another rematch of the World Championship title bout, Hnidko beat Diyar NURGOZHAY (KAZ) 13-1 technical superiority to complete a double over his opponent and win another gold medal.

Anna BEZHENAR (UKR)Anna BEZHENAR (UKR) won the 53kg gold medal. (Photo: UWW / Amirreza Aliasgari)

Meanwhile, in the women’s bouts, Bezhenar was quick off the blocks as she downed Dimitra PAFRA (GRE) via submission in her opening match before defeating Danielle LENTINI (CAN) 11-2 in the semifinals. In the title round, the Ukrainian defeated world championship bronze medallist Mukhlisa NABIJONOVA (UZB) 10-3.

Ukraine’s final gold medal of the day came from Chibisova in the 65kg category. Chibisova defeated Alessia AMENDOLA (ITA) and Esmira MAMMADOVA (AZE) in the early rounds before beating Meruyert IBRAYEVA 9-3 to win the gold.

Khilola SOBIROVA (UZB)Khilola SOBIROVA (UZB) earned the 57kg gold medal at the World Combat Games. (Photo: UWW / Amirreza Aliasgari)

Uzbekistan, the United States and Germany were other countries that won gold medals in the women’s events.

Khilola SOBIROVA (UZB) defeated Viktoriia SYNIAVINA (UKR) 6-3 to give Uzbekistan a memorable title in the 57kg category while Lorena CUBERO (GER) gave Germany their first gold medal, beating Vincenza AMENDOLA (ITA) 5-1 in the 70kg final.

Madeline SCHELLMAN (USA)The four medalists at 80kg with Madeline SCHELLMAN (USA) with the gold medal. (Photo: UWW / Amirreza Aliasgari) 

The long gold medal for the U.S. was won by Madeline SCHELLMAN (USA) as her opponent Mereke ZHUNUSSOVA (KAZ) was called unfit to continue and injured after Schellman had built a 10-1 lead in the final. Schellman won the gold in the 80kg category.

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