#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleTirana

Thursday's U23 World Championships semifinals set

Thursday, October 26, 2023 - 08:42 By Eric Olanowski

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TIRANA, Albania (October 26) --- The fourth day of wrestling at the 2023 U23 World Championships is underway in the Albanian capital. Today, we'll draw the Greco-Roman brackets and run through the final five weights--53kg, 55kg, 57kg, 62kg and 65kg--in women's wrestling.

Top Stars in Action:
57kg - Zhala ALIYEVA (AZE) – Senior European silver
57kg - Elvira KAMALOGLU (TUR) – U23 world bronze
62kg - Iryna BONDAR (UKR) – U23 world silver
65kg - Irina RINGACI (MDA) – Senior world gold
65kg - Nigar MIRZAZADA (AZE) – U23 world silver
65kg - Macey Ellen KILTY (USA) – Senior world silver
72kg - Wiktoria CHOLUJ (POL) – U23 world silver
72kg - Amit ELOR (USA) – Two-time senior world gold

Semifinal matches (as the come in):

53kg
Ekaterina VERBINA (AIN) vs. Mako OONO (JPN)
Mariana DRAGUTAN (MDA) vs. Altyn SHAGAYEVA (KAZ)

57kg
Zhala ALIYEVA (AZE) vs. Mia Katherine FRIESEN (CAN)
Elvira KAMALOGLU (TUR) vs. Sara NATAMI (JPN)

62kg
Alina KASABIEVA (AIN) vs. Yuzuka INAGAKI (JPN)
Iryna BONDAR (UKR) vs. Bhagyashree Hanumant FAND (UWW)

65kg
Elma ZEIDLERE (LAT) vs. Amina TANDELOVA (AIN)
Macey Ellen KILTY (USA) vs. Irina RINGACI (MDA)

72kg
Bukrenaz SERT (TUR) vs. Jyoti BERWAL (UWW)
Wiktoria CHOLUJ (POL) vs. Amit ELOR (USA)

13:02: Kasabieva ended up scoring emptying the gas tank in the second period, scoring seven points before catching Kolawole on her back for the fall.

12:57: Nigeria's Esther KOLAWOLE, the '21 U23 world bronze medalist, is in a tight one against Alina KASABIEVA (AIN) over on Mat B. Both wrestlers have been extremely cautious in the first period, with Kolawole scoring the period's only point-- an inactivity point.

12:51: It looks like it's going to be an early afternoon for us. We have four matches left on each mat before heading to the Greco-Roman draws.

12:35: I was watching the Oono and Malanchuk match, so I didn't watch the match but heard that Elor picked up another fall to move into tonight's 72kg semifinals.

12:31: One of the least talked about aspects of the Japanese women's team is their timing. They understand the clock and when to attack better than any other team in wrestling.

That was on display with Oono's win over Malanchuk, as she trailed for the entire match, but struck late to steal the 2-2 match on criteria. She'll wrestle the winner of Ekaterina VERBINA (AIN) and Serena Rosa DI BENEDETTO (CAN).

12:23: Senior world champion Irina RINGACI (MDA) picked up a 10-0 win in his first bout and will wrestle Busra EFE (TUR) next.

12:00: An upcoming match I'm looking forward to watching is Liliia MALANCHUK (UKR) and Mako OONO (JPN).

Due to Ukraine's lightweight, Malanchuk has been in and out of the senior lineup for a few years now, but she's capitalized on her opportunity a few times, winning a gold medal at the 2022 Matteo Pellicone Ranking Series event and a silver at the 2021 Individual World Cup.

On the other side, you know what you're going to get out of the Japanese women, so it'll be good to see how Malanchuk stacks up against top-tier talent.

11:47: I just realized that 55kg senior world bronze medalist Mariana DRAGUTAN (MDA) is entered into the competition. It's great to see her down at 53kg, which shows me she's preparing to compete at the Olympic weight in 2024.

Dragutan down at 53kg gives Moldova's women's team three solid Olympic weights. They'll have Dragutan at 53kg, Anastasia NICHITA at 57kg and Irina RINGACI at 68kg.

11:38: We'll go from one world silver medalist to another on Mat B. Macey KILTY (USA) just scored a fall, brining up Ukraine's Iryna BONDAR (UKR).

11:19: There's not much to talk about regarding Elor's opening round match other than she scored a 17 second fall over Tokyo Olympian Zaineb SGHAIER (TUN).

10:55: All eyes will be on the new face of American women's wrestling, Amit ELOR (USA). If you don't know who Elor is, she's taken the wrestling world by storm over the last two years. At the ripe age of 19, she's already a seven-time world championships--winning golds twice at the senior level, three times at the U20s and once at the U23 and U17s.

Elor is impressive beyond her years, both on and off the mat. Take a few minutes to read her latest interview with United World Wrestling's Vinay Siwach: U23 Worlds: Elor chases eighth world title in Tirana

10:45: Good morning, wrestling fans. We'll start the day with 30 minutes of repechage matches before moving into the qualification bouts. That gives me time to get the Stars in Action list prepared for you.