#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

Pan-American Championships Day 3 Highlights

Saturday, May 9, 2026 - 15:13 By Eric Olanowski

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CORALVILLE, United States (May 9) -- The third day of wrestling at the Pan-American Championships will welcome in freestyle, while also closing out the final four weights in women's wrestling. The freestyle weights that'll take the mat today are 61kg, 74kg and 86kg, with the final women's weight being 53kg, 59kg, 65kg and 76kg.

12:28: We're going to start 30 minutes earlier than expected. The updated start time is 12:30 (local time)

12:13: That does it for the quarterfinals. We're expected to start at 13:00 but I imagine that'll change. I'll quickly run to see what they plan on doing then post an update shorty.

12:07: Welker just nearly took the roof off this place, scoring three takedowns, two turns and a stepout against Renteria to move into the semifinals. She'll wrestle another Paris 2024 bronze medalist in Marin in the semifinals as the Cuban picked up a 12-2 win in her quarterfinals.

11:53: A lot going on right now. Yepez Guzman just picked up a dominant 11-0 win over Cristelle Noelle RODRIGUEZ DOBLER (USA) and moved into the semifinals at 53kg. Also, Welkeer and Renteria are wrestling now on Mat A. The American is up 5-0 with a stepout and two counter-offenseive go behinds.

11:29: Paris 2024 Olympian Ethan Adrian RAMOS (PUR) is up now on Mat A. He's wrestling Angel Eduardo CORTES BONILLA (PAN).

11:23:  Zahid VALENCIA (USA) just made quick work of Nestor Joaquin TAFUR BARRIOS (COL), picking up the 10-0 first-period tech fall. The reigning world champion awaits the winner of Pedro Samuel GONCALVES DA SILVA (BRA) and Jorge Ivan LLANO (ARG).

11:08: Miki ROWBOTTOM (CAN) was just down 4-4 on criteria against Alexis GOMEZ (MEX) but stole the match with a double leg with 2.2 seconds left. Since 65kg is a smaller bracket, that win will give the Canadian at least a silver medal.

11:06: Iowa's own Austin James DESANTO (USA) is coming up next on Mat A. He'll take on Irie Alexander JACKSON (JAM).

10:56: On a side note, we're following the 76kg weight class for a mini documentary so make sure you stayed tuned into UWW+ over the next few weeks to watch the behind the scenes doc on the premier weight class of these Continental Championships.

10:50: Nestor TAFUR BARRIOS (COL) just picked up a win over on Mat A, which means he'll take on reigning world champion Valencia in seven matches on Mat A.

10:45: It's funny how things work. The two women's wrestlers who attended the opening press conference were world bronze medalist Kylie Renee WELKER (USA) and Tatiana RENTERIA (COL). Those two will will wrestle in the first round, 13 matches away (bout 180) on Mat A.

10:25: Today's action will feature two reinging world champions in Zahid VALENCIA (USA) and Genesis REASCO (COL), and three Paris 2024 Olympic medalists in Lucia YEPEZ GUZMAN (ECU), Milaimy MARIN (CUB) and Tatiana RENTERIA RENTERIA (COL).