#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

LIVE BLOG: Pan-American Championships (DAY FOUR)

Sunday, May 10, 2026 - 15:14 By Eric Olanowski

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CORALVILLE, United States (May 10) -- We just kicked off the final day of wrestling, not only at the Pan-American Championships, but of the continental championship season. Today, we'll had out the final seven freestyle golds at 57kg, 65kg, 70kg, 79kg, 92kg, 97kg and 125kg.

Stars in Action:
- Levi David HAINES (USA) - World silver medalist 
- Real Marshall Ray WOODS (USA) - World bronze medalist 
- Darian Toi CRUZ (PUR) - Paris 2024 Olympian 
- Wyatt Avery HENDRICKSON (USA) - Pan-Am champion

12:15: Once we finish these matches on Mat A, we'll be taking a quick five-minute break then head right into the semfinals.  

11:56: Not much to say about Wyatt Avery HENDRICKSON (USA). He hit a snap down to a cradle and pinned Brandon Eloin ANGUIANO FLORES (MEX) in 31 seconds. He'll wrestle the winner of  Gabriel DE SOUSA SILVA (BRA) and Aaron Anthony JOHNSON (JAM) in today's semifinals.

11:38: We have not talk much about the reinging world silver medalist, Levi David HAINES (USA), but he's coming up next on Mat A. He's already had a pair of matches that have both ended in 10-0 wins. He'll try to make it three-for-three, as he'll wrestle Patrik LEDER (CAN) next.

11:36: We're back to action on Mat A. The issue has been fixed and Jose Daniel DIAZ ROBERTTI (VEN) and  Jorawar Singh DHINSA (CAN) are finally wrestling.

11:28: We're having technical issues on Mat A. We apologize for the delay but we'll be back to wrestling once the IT issues get solved.

11:16: Impotant note for tonight's final session. We'll start at 16:00, an hour earlier than normally scheduled. The start time has been updated from 17:00 to 16:00,

11:10: We're doing a mini doc on Hidlay so we just ran back to do a quick interivew and also ran the Question of the Day: "Which Olympic champion has the best shot to win 97kg world gold in Bahrain? Sadulaev, Snyder, Tazhudinov or Yazdani?" That'll be up on our IG tomorrow, so stay tuned.  

10:41: Hidlay who won 10-0  about 15 minutes ago is already coming up again shortly. He'll be up in three matches on Mat A against AMBROCIO GREIFO Pool Edinson (PER).

10:26: It'll be very USA heavy today. They have a lot of firepower taking the mat and are favored in nearly every weight today. But on a non-USA note: reigning Pan-Am runner-up from Puerto Rico Shane Christopher JONES (PUR) scored four takedowns in his opening round match against Andrew Terry Musey JOHNSON (CAN), picking up the 8-2 win. 

10:20: Reigning world champion Trent HIDLAY (USA) is the biggest star in action today. He's making his way to Mat A as we speak for his opening round match. I actually just spoke to his coach Jamil KELLY (USA) and this is the match that they circled coming into the competition as the toughest that Trent will face here in Iowa.