#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleCoralville

U.S. Completes Pan-American Team Title Sweep

By Vinay Siwach

CORALVILLE, IOWA, United States (May 10) -- The United States captured six out of seven gold medals in Freestyle to close out the Pan-American Championships in Coralville, Iowa.

After winning the Greco-Roman and Women's Wrestling team title, the U.S. also won the Freestyle title with 240 points and Puerto Rico finished second with 150 points. Canada was third with 129 points.

UWW Plus

The three 2025 world medalists in action on Sunday for the U.S., all came back with gold medals. World champion Trent HIDLAY (USA) won gold medal at 92kg, defending his Pan-Am title, world silver medalist Levi HAINES (USA) won gold at 70kg while world bronze medalist Real WOODS (USA) prevailed at 65kg to win the title.

Other three champions were Liam CRONIN (USA) at 57kg, improving from his bronze medal last year, Ridge LOVETT (USA) at 70kg and Wyatt HENDRICKSON (USA) who defended his 125kg title.

Arturo SILOT (CUB) was the only wrestler to deny the U.S. gold medal as he defeated Stephen BUCHANAN (USA), 15-4, in the 97kg final. This was his first-ever Pan-Am gold after being denied for four straight years in the finals.

In the marquee match of the night, Woods faced Peiman BIABANI (CAN) in the 65kg final, a rematch of the World Championships bronze-medal bout which Woods won 3-1.

On Sunday, Woods dictated the pace of the final, getting the first point for Biabani's passivity in the first period. Woods opened the second period with a quick leg-attack before elevating Biabani's leg as the Canadian tried to defend on one leg. Woods did not let go and scored a takedown to lead 3-0 with 2:33 left.

Under pressure to score, Biabani got rewarded when Woods was put on the activity clock and when the American did not score, Biabani got a point. But Biabani could find a takedown which would have given him the win and the gold medal. He only managed a stepout as the clock expired.

Hidlay was in a five-wrestler round-robin bracket at 92kg and the world champion was clearly the best among all. He opened with an 11-0 win over Lucas BORDEAUX (BRA) in Round 1 before scoring a similar 11-0 win over Pool AMBROCIO (PER) in Round 2.  Andrew JOHNSON (CAN) wasn't spared either as Hidlay added another 11-0 win in Round 3.

Shane JONES (PUR) managed to score two points on Hidlay who remained unfazed and worked on a 13-2 win but secured the victory fall in Round 4, thus outscoring his opponents 46-2 in four bouts.

Haines was also in a round-robin bracket with five wrestlers at 79kg and followed a similar path like Hidlay to the gold medal. He scored an 11-0 victory over Michael LABRIOLA (PUR) before beating Sergio ESPINOZA (MEX), 10-0, in Round 2.

Patrick LEDER (CAN) almost pinned Haines when the Canadian blocked his head between the legs lace using his legs but Hains quickly escaped before winning 13-2. In Round 4, Haines picked an easy 10-0 win over Jhoan SERNA (VEN) to claim gold.

The 125kg final between Hendrickson and Jorawar DHINSA (CAN) was all fireworks as both wrestlers went for the throws. Dhinsa managed an arm throw for four points against Hendrickson who countered two other lateral drop attempts to score his points. When Dhinsa tried another lateral drop, Hendrickson landed on top and kept the Canadian's back on the mat to win the final via fall.

Cronin upgraded his bronze to gold after a close 5-4 win over Darian CRUZ (PUR) in the 57kg final. In an actionless first period, Cronin went up 1-0 at the break as Cruz was put on the activity clock in which he failed to score.

Cronin was put on the activity clock in the second period but eight seconds in, he countered Cruz to score a stepout and lead 2-0. Cruz fired a takedown with a minute left and took a 2-2 criteria lead. However, that was short lived as he hit a deep attack and Cronin caught him in a tangle with his legs and scored two points. Cruz challenged the decision but lost as the reviews showed that Cronin was the only one with control in the exchange.

Down 5-2 with 22 seconds left, Cruz managed a stepout and a point for Cronin's fleeing as the clock expired.

Ridge LOVETT (USA) earned a gold medal at 70kg with a win over Victor SOTO (PUR) in the final. He secured the fall over Soto after building an 11-0 lead. Lovett did not give up a single point in the tournament.

Silot Wins 97kg Gold

Kyle SNYDER (USA) denied him for three years and then Justin RADEMACHER (USA) stopped him last year. But Silot made sure that Zagreb Open champion Stephen BUCHANAN (USA) did not stop him from winning his first Pan-Am gold after four disappointments.

In the 97kg final, Silot came out firing and hit an arm throw for four points before Buchanan scored a takedown and lace to make it 4-4. However, Silot continued the exchange and used double armlock to throw Buchanan again for four points and then turned him to lead 10-4 at the break.

Silot needed 25 seconds in the second period to once again throw Buchanan using double arm locks and score four points. The U.S. challenged the four-point call but it was upheld, the lost challenge adding one more point to Silot's score to make it 15-4.

Photo

RESULTS

57kg
GOLD: Liam CRONIN (USA) df. Darian CRUZ (PUR), 5-4

BRONZE: Edwin SEGURA (GUA) df. Justin ROSALES (NCA), 8-6
BRONZE: Pedro MEJIAS (VEN) df. Juan RAMIREZ (DOM), via inj. def.

65kg
GOLD: Real WOODS (USA) df. Peiman BIABANI (CAN), 3-2

BRONZE: Joseph SILVA (PUR) df. Joshua KRAMER (ECU), 5-4
BRONZE: Shannon HANNA (BAH) df. Tommy GARCIA (DOM), 7-3

70kg
GOLD: Ridge LOVETT (USA) df. Victor SOTO (PUR), via fall (11-0)

BRONZE: Michael ZALE (CAN) df. Mauricio LOVERA (ARG), via inj. def.

79kg
GOLD: Levi HAINES (USA)
SILVER: Michael LABRIOLA (PUR)
BRONZE: Patrik LEDER (CAN)

92kg
GOLD: Trent HIDLAY (USA)
SILVER: Shane JONES (PUR)
BRONZE: Andrew JOHNSON (CAN)

97kg
GOLD: Arturo SILOT (CUB) df. Stephen BUCHANAN (USA), 15-4

BRONZE: Cristian SARCO (VEN) df. Steven BURRELL (JAM), 6-5
BRONZE: Luis PEREZ (DOM) df. Edwin MORALES (PUR), 4-3

125kg
GOLD: Wyatt HENDRICKSON (USA) df. Jorawar DHINSA (CAN), via fall (12-4)

BRONZE: Gabriel DE SOUSA (BRA) df. Brandon ANGUIANO (MEX), via fall (4-0)
BRONZE: Jose DIAZ (VEN) df. Jonovan SMITH (PUR), 2-1