#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

Olympic Champs Fumita, Higuchi Emerge Unscathed on Return Since Paris 2024

By Ken Marantz

TOKYO (May 21) -- They both were returning to the mat for the first time since winning gold medals at the 2024 Paris Olympics, and both moved up a weight class, for now, with the next Olympic qualifiers still far off.

And each was watched and cheered on for the first time by their most precious fan.

Kenichiro FUMITA and Rei HIGUCHI shook off the rust and emerged unscathed on Thursday to advance to their respective finals at the Meiji Cup All-Japan Invitational Championships at Tokyo's Komazawa Gym.

Fumita, the Paris gold medalist at Greco 60kg, handily won two matches to secure a spot in the 63kg final on Friday, where he will face 2025 world team member Manato NAKAMURA in a bid for his first Meiji Cup title since 2022 and fifth overall.

Higuchi, who struck gold in Paris at freestyle 57kg, needed three wins to set up a showdown in the 61kg final with defending champion and former world bronze medalist Toshihiro HASEGAWA.

Arash YOSHIDA, coming off winning a second straight freestyle 97kg gold at the Asian Championships, also advanced to the finals on the opening day of the four-day Meiji Cup, which is serving as the second of two domestic qualifiers for both this year's World Championships and, in the Olympic weight classes, the Asian Games that will be hosted by Japan.

Winners from the first qualifier, the Emperor's Cup All-Japan Championships held in December, can clinch a spot with a victory at the Meiji Cup; if the two champions are different, a playoff will be held at the end of the day.

Kenichiro FUMITA (JPN)Kenichiro FUMITA (JPN) hits a four-point throw in his round one bout. (Photo: wrestling-spirits.jp / Ikuo Higuchi)

Fumita, the Tokyo Olympic silver medalist and two-time world champion, had planned to return to competition at the Emperor's Cup, but was forced to withdraw due to injury.

As for the move up to 63kg, he said, "Looking at the competitions and my own personal objectives, and my current physical ability, I decided to enter at 63kg. I've really on been on edge up to this point leading up to the competition. It's quite a few years since I've had a match at Komazawa. But I feel great, and was able to enjoy myself."

The return from a long layoff can be as testing mentally as it is physically, and Fumita used the experiences of others to guide him through it.

"I thought I would feel more pressure," said Fumita, who advanced to the final with a 7-1 victory over Kensho NATAMI in the semifinals. "After Paris, I watched [fellow gold medalists] Kotaro [KIYOOKA] and Nao [KUSAKA] up close before their [comeback] matches, and both said they were very nervous.

"Having seen that, it gave me an image of what to expect. I stayed calm and, staying aware of what was going on around me, I felt I was able to control the matches."

Helping calm his nerves was the lilty voice of a child clearly heard amid the sparse crowd on the opening day as she yelled, "Papa, ganbatte (fight hard)!" For the first time, the oldest of his two
daughters, now 3, was old enough to see him compete and understand what he was doing.

Fumita related the emotions he went through seeing fellow Nippon Sport Science University alumnus Shota TANOKURA being inspired by his son loudly yelling that set phrase as he ended his career at the Meiji Cup two years ago.

"I was very moved seeing how he responded," Fumita said. "To continue my career and win with my children with me is really a special feeling. Here, I am wholeheartedly determined to perform for them."

Fumita said there are still aspects of his job about which his daughter is blissfully oblivious.

"Sometimes I take [my daughter] to practice. For her, it is really a fun place. So she thinks I go to a fun place every day and I'm just someone who plays all the time," he said with a laugh.

Fumita already has a memento from his first competition in over two years -- a gash over his left eye that was treated with tape wrapped around his head.

"It happens a lot in practice and in matches," Fumita said. "I have many photos of me in the past with my head taped. It gave me a feeling of going back to my roots, which I thought was great."

Higuchi, who like Fumita is 30, an alumnus of NSSU and is sponsored by children's clothing giant Miki House, was wrestling for the first time in front of his 2-year-old daughter (and like Fumita, he has a second infant daughter).

"She kind of knows what's going on," said Higuchi, who defeated world U23 bronze medalist Akito MUKAIDA 12-1 in the semifinals.

Rei HIGUCHI (JPN)Rei HIGUCHI (JPN) reached the 61kg final at the Meiji Cup. (Photo: wrestling-spirits.jp / Ikuo Higuchi)

For Higuchi, a battle with weight loss proved more daunting than any opponent he faced on the mat on Friday. He normally should have had no trouble making weight at 61kg, but said he didn't manage it correctly.

"It was my first competition in awhile, and my preparation did not go so well," he said. "There are parts that I have to work on. All went well in practice, but I need to do better at conditioning and cutting weight or I won't be able to win out in December [at the Emperor's Cup]."

A notoriously slow starter, Higuchi said he gradually began to find his groove, culminating in his one-sided win over Mukaida.

"My first match, my movement was not very good," he said. "The water loss as a I cut weight didn't go so well either, so the first and second matches were touch and go.

"During the second match, I was able to get in gear. In the third match in the semifinals, my opponent was third at the world U23, which normally should have been a close match. But I was able to put on a fairly good performance, which I give a grade of 80 [out of 100]."

Higuchi is looking forward to mixing it up with another high-level opponent, one he knows quite well. Hasegawa is yet another NSSU alumnus who still trains at the facility.

"From an emotional viewpoint, I was really excited about facing tough opponents," Higuchi said. "Tomorrow, Hasegawa is world-class wrestler. I don't know if I will win or lose, but I'm really happy to be able to have such a showdown on this big stage."

Arash YOSHIDA (JPN)Asian champion Arash YOSHIDA (JPN) returned to the final of Meiji Cup at 97kg. (Photo: wrestling-spirits.jp / Ikuo Higuchi) 

At 97kg, defending champion Yoshida stormed to a pair of 10-0 victories, defeating Satoshi MIURA, a 2025 world U23 bronze medalist at 86kg, in the semifinals to advance to the final against teenager Noah LEIBOWITZ.

The final will be a repeat of the gold-medal match at the Emperor's Cup, which Yoshida won 11-0.

Leibowitz is now a freshman at Nihon University, from which Yoshida just graduated in March. Since then, he began living on his own for the first time.

"I have to prepare my own meals," Yoshida said on how his life has changed. "Instead of always being with a group, I am living a life on my own. My father brings over dinner every Friday, but other than that, I prepare it myself. My specialty is pork kimchi; actually that's all I can make."

Meanwhile, Taishi NARIKUNI, who attempted a rare freestyle-Greco double at the Asian Championships in Bishkek, advanced to the freestyle 70kg final, where he will face collegiate champion Yuma TOMIYAMA.

In women's action, world U20 bronze medalist Shirin TAKEMOTO pulled an upset of sorts at 72kg, knocking off Asian silver medalist Mahiro YOSHITAKE 11-6 in the semifinals. She will face Chisato YOSHIDA in the final.

At 65kg, Asian silver medalist Nana IKEHATA scored a takedown and stepout in the final 1:10 to edge Misuzu ENAMOTO 4-3 and set up a gold-medal clash with Hiyori MOTOKI, the younger sister of Paris Olympic champion Sakura MOTOKI.