#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAmman

U17 Worlds: Dashdamirov repeats; Iran wins Greco team title

Wednesday, August 21, 2024 - 21:26 By Vinay Siwach

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AMMAN, Jordan (August 21) -- Azerbaijan may have found its new wonderkid. Turan DASHDAMIROV (AZE) is gradually turning out to be the wrestler to beat in age-group competitions. A two-time U17 European champion, Dashdamirov is now a two-time U17 world champion as he won the gold medal at 51kg in Amman on Wednesday.

While his controversial win at the U17 World Championships last year was still in his mind, Dashdamirov used it as an inspiration and collected the gold medal for this team with no asterisk.

In the 51kg final against Kutman KALBAEV (KGZ), the 16-year-old fell behind 3-1 after Kalbaev got a turn from par terre in the first period. But Dashdamirov did not panic and got a takedown at the start of the second period to lead 3-3 on criteria. However, he continued his gut wrench and claimed an outright 5-3 lead.

"The toughest match for me was the final," Dashdamirov said. "I was behind 3-1 in the first period, but then I put myself together, made it to 3-3 and then won the match. That’s the most important [thing]."

He was one of the two champions for Azerbaijan on day three of the U17 World Championships but it was Iran that once again clinched the team title with 140 points as Greco-Roman came to an end at the tournament. Uzbekistan, which won its first team title in Greco-Roman at the U17 level at the Asian Championships, finished second with 113 points, eight points ahead of Azerbaijan which was third.

Turan DASHDAMIROV (AZE)Turan DASHDAMIROV (AZE), blue, tries to block a move from Kutman KALBAEV (KGZ) during their 51kg final at the U17 World Championships in Amman. (Photo: United World Wrestling / Amirreza Aliasgari)

Dashdamirov's win was another feather in his cap as he extended his unbeaten run in his international career to 20; his last loss coming to Rustem ABATSIEV (AIN) back in 2021 in the final of the U15 European Championships. Abatsiev was his opponent in the U17 Worlds final last year.

"I came here as a two-time U17 European champion and a U17 World champion," he said. "I could feel that the opponents were getting ready to wrestle with me. However, I didn’t change any tactics. I stuck to the plan."

A native of Bina, a locality in which the Heydar Aliyev airport in located, in Khazar province in Azerbaijan, the 16-year-old's run in Amman included a 5-1 win over Sainath PARDHI (IND), a 57-second 9-0 win over Domenic MUNARETTO (USA) and a 4-1 win over Yerassyl MUSSAN (KAZ) in the semifinals. He now hopes to replicate winning golds at the next level.

"I have both European and World Championships," he said. "Now I am planning to achieve the same result at the U20 level. 

"In Azerbaijan, we have many good wrestlers. Eldaniz AZIZLI (AZE), Sanan SULEYMANOV (AZE), Hasrat JAFAROV (AZE). I try to take them as examples."

Aykhan JAVADOV (AZE)Aykhan JAVADOV (AZE) celebrates after winning gold medal in 60kg at the U17 World Championships. (Photo: United World Wrestling / Amirreza Aliasgari)

The second for Azerbaijan was won by Aykhan JAVADOV (AZE) who survived a few nasty attacks from Vakhtang LOLUA (GEO) in the 60kg final. Javadov, the U17 European champion, won 4-1.

Lolua was penalized for blocking Javadov by using hands on the face which gave Javadov a 3-1 lead at the break. In the second period, Lolua tried getting a stepout but Javadov survived, sometimes by a whisker. It was at one such attempt when Lolua thought he got a stepout but Javadov remained inside and got a stepout of his own against Lolua to lead 4-0.

Aykhan JAVADOV (AZE)Aykhan JAVADOV (AZE) survives a stepout against Vakhtang LOLUA (GEO) during their 60kg final at the U17 World Championships in Amman. (Photo: United World Wrestling / Kostadin Andonov)

Javadov was cautioned for not engaging in the final few seconds but conceding one point did not stop him from winning the gold medal. In the semifinals, he had beaten returning champion Jordyn RANEY (USA) 2-1.

Raney returned with a bronze medal as he defeated Vadym MATROS (UKR) 6-1, becoming the first wrestler from the United States to win two Greco-Roman medals at the U17 World Championships since the restart of the tournament in 2011.

Danial IZADI (IRI)Danial IZADI (IRI) scores against Ole STERNING (GER) using an arm throw during their 92kg final at the U17 World Championships in Amman. (Photo: United World Wrestling / Kostadin Andonov)

Iran got its third champion of the tournament as Danial IZADI (IRI) defeated Ole STERNING (GER), 4-0, to win the gold medal at 92kg. After scoring the takedown using an arm throw, Izadi turned Sterning to lead 4-0 and sat on it for the remaining three minutes of the bout.

In his five bouts in Amman, Izadi scored 30 points while conceding only one point with some big throws being the highlight of his campaign.

"I’ve been working hard for years and I wished to become the world champion," Izadi said. "Today I was able to become the world champion. I’m very happy and grateful."

Izadi, a native Gushlu village in the historic province Ardabil in northwest Iran and on the Azerbaijan border, will be moving to the U20 level next year and hopes to continue his success.

"Next year, I’ll be in U20s and I hope I’ll be a champion in U20 like I did here," he said.

Aslanbek KOSTOEV (AIN)Aslanbek KOSTOEV (AIN) celebrates after beating Marat ATSHEMYAN (ARM) in the 45kg final at the U17 World Championships in Amman. (Photo: United World Wrestling / Kostandin Andonov)

At 45kg, Aslanbek KOSTOEV (AIN) avenged his U17 European finals loss to Marat ATSHEMYAN (ARM), pinning the Armenian in the final. Atshemyan had beaten Kostoev 10-0 in the European final last month.

Atshemyan was leading the final 3-2 with less than 30 seconds remaining but he tried to throw Kostoev on the edge but fell on his back with Kostoev in control, giving Kostoev a 4-3 lead. Desperate, the Armenian tried the same move and failed again. Kostoev held him on the mat to secure the fall.

Kiryl VALEUSKI (AIN) posted a dominant 7-1 win over Vladislav BYRLIA (AIN), in the 71kg final to win the gold medal. This win was more controlled than his 3-3 win at the U17 European Championships, a tournament in which Valeuski won gold as well.

Valeuski got a takedown when he tried to throw Byrlia using a headlock. No turns from par terre meant Valeuski led 3-1 when Byrlia tried a 'flying squirrel' but Valeuski smashed him on the mat to get four more points.

Mansi LATHER (IND)Mansi LATHER (IND) scores on Piper FOWLER (USA) during their 72kg quarterfinal at the U17 World Championships in Amman (Photo: 

India Perfect

India maintained a 100 percent record on the first day of women's wrestling in Amman. All four wrestlers in action reached the gold-medal bouts in their respective weight classes, the only country to achieve such a result. Aditi KUMARI (IND) began the winning run at 43kg followed by NEHA (IND) at 57kg, PULKIT (IND) at 65kg and Mansi LATHER (IND) at 73kg.

Kumari defeated Aleksandra BEREZOVSKAIA (AIN), 8-2, in the semifinals and will take on Maria GKIKA (GRE) who became the first Greek wrestler in 22 years to reach a World Championships final in women's wrestling. She defeated Gabriela PALACIOS (MEX), 6-1 in the semifinals.

Two-time Asian U17 champion and returning bronze medalist Neha saw off Anna STRATAN (KAZ), 8-4 in the semifinals. She will face So TSUTSUI (JPN) who defeated Palina BRAHINETS (AIN), 3-0, all non-action points, in the final.

PULKIT (IND) claimed a 3-0 win against Maram ALY (EGY) to set up a final against Daria FROLOVA (AIN) who took a 4-0 lead before Uldana TILEUKHAN (KAZ) rallied to make it 4-4 but did not realize that it was Frolova who held criteria. Frolova moved into the final with a 5-4 win.

At 73kg, Asian U17 champion Mansi LATHER (IND) defeated returning champ Piper FOWLER (USA) in the quarterfinals and Khrystyna DEMCHUK (UKR) via fall in the semifinals. She will wrestle Hanna PIRSKAYA (AIN) for the gold after Pirskaya pinned Makia KIMURA (JPN) in the other semifinal.

The only category without an Indian in the final was 49kg. Utaha YUI (JPN) and Na HU (CHN) will wrestle for gold as the former defeated Esra MAMMADLI (AZE), 9-0, while Hu rolled to an 11-0 win over Dounia ZITOUNI (ALG).

India did not send a wrestler in 49kg to the U17 Asian Championships in June. As per rules, a country can only send the same number of wrestlers to the World Championships as the continental championships.

fh

RESULTS

45kg
GOLD: Aslanbek KOSTOEV (AIN) df. Marat ATSHEMYAN (ARM), via fall (6-3)

BRONZE: Bekzhan BEISHEMBAEV (KGZ) df. Damir ABILDA (KAZ), via cautions (10-7)
BRONZE: Umidjon KAROMOV (UZB) df. Ahmad BADRADDINI (IRI), 9-1

51kg
GOLD: Turan DASHDAMIROV (AZE) df. Kutman KALBAEV (KGZ), 5-3

BRONZE: Sainath PARDHI (IND) df. Yerassyl MUSSAN (KAZ), 3-1
BRONZE: Abolfazl KARAMIEGAEI (IRI) df. Sargis HARUTYUNYAN (ARM), 7-1

60kg
GOLD: Aykhan JAVADOV (AZE) df. Vakhtang LOLUA (GEO), 4-1

BRONZE: Jordyn RANEY (USA) df. Vadym MATROS (UKR), 6-1
BRONZE: Farrukh YULDOSHEV (UZB) df. Ilias LAAOUINA (NED), 3-2

71kg
GOLD: Kiryl VALEUSKI (AIN) df. Vladislav BYRLIA (AIN), 7-1

BRONZE: Behruzbek VALIEV (UZB) df. Samvel TERTERYAN (ARM), 5-4
BRONZE: Giorgi ALADASHVILI (GEO) df. Joseph JETER (USA), 9-0 

92kg
GOLD: Danial IZADI (IRI) df. Ole STERNING (GER), 4-0

BRONZE: Vladimer MINADZE (GEO) df. Serkan BAKIR (TUR), 2-2
BRONZE: Fakhrikamol KOMILJONOV (UZB) df. Lyova SHUKHYAN (ARM), via fall (3-3)

Women's Wrestling Semifinals

43kg
GOLD: Maria GKIKA (GRE) vs. Aditi KUMARI (IND)

SF 1: Maria GKIKA (GRE) df. Gabriela PALACIOS (MEX), 6-1
SF 2: Aditi KUMARI (IND) df. Aleksandra BEREZOVSKAIA (AIN), 8-2

49kg
GOLD: Utaha YUI (JPN) vs. Na HU (CHN)

SF 1: Utaha YUI (JPN) df. Esra MAMMADLI (AZE), 9-0
SF 2: Na HU (CHN) df. Dounia ZITOUNI (ALG), 11-0

57kg
GOLD: So TSUTSUI (JPN) vs. NEHA (IND)

SF 1: So TSUTSUI (JPN) df. Palina BRAHINETS (AIN), 3-0
SF 2: NEHA (IND) df. Anna STRATAN (KAZ), 8-4

65kg
GOLD: PULKIT (IND) vs. Daria FROLOVA (AIN)

SF 1: PULKIT (IND) df. Maram ALY (EGY), 3-0
SF 2: Daria FROLOVA (AIN) df. Uldana TILEUKHAN (KAZ), 5-4

73kg
GOLD: Hanna PIRSKAYA (AIN) vs. Mansi LATHER (IND)

SF 1: Mansi LATHER (IND) df. Khrystyna DEMCHUK (UKR), via fall (12-2)
SF 2: Hanna PIRSKAYA (AIN) df. Makia KIMURA (JPN), via fall (5-0)