#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleAmman

History at U17 Worlds: India wins first title, Canada crowns champion

By Vinay Siwach

AMMAN, Jordan (August 22) -- The country had been pushing towards the top of the podium in Women's Wrestling at the U17 World Championships for many years but it finally took an impressive 2024 batch for India to claim the women's team title.

India has consistently placed in the top five starting in 2016 and come particularly close to winning the title in 2021 in the absence of Japan. But the United States had sealed the title with the final bout of the competition.

India finished the women's competition at the U17 Worlds in Amman with five gold medals, one silver, two bronzes and a fifth-place finish to win the title with 185 points. Japan finished second with 146 points and Kazakhstan took the third spot with 79 points.

IndiaIndia won the team title in women's wrestling at the U17 World Championships in Amman. (Photo: United World Wrestling / Kostadin Andonov)

The country won four gold medals on Thursday and KAJAL (IND) added a fifth by winning the final at 69kg against Oleksandra RYBAK (UKR). After taking a 5-0 lead at the break using a big counter throw for four, Kajal added two more takedowns in the second period to win 9-2.

The other Indian in the final, Shrutika PATIL (IND), failed to go past the Japanese hurdle in Yuu KATSUME (JPN). The Japanese dominated the final and won 11-0, becoming the first and only gold medalist in women's wrestling for Japan, an odd sentence to write.

India's impressive victory as a team follows a good show at the U17 Asian Championships in which it claimed the crown over China and Japan. Last year, it had won its first U20 World Championships team title as well, incidentally, in Amman.

Kaura COLES (CAN)Kaura COLES (CAN) pins Nana KOZUKA (JPN) in the 53kg final to win the gold medal. (Photo: United World Wrestling / Kostadin Andonov)

More history was created in Amman as Canada crowned its first-ever world champion in women's wrestling at this level. Kaura COLES (CAN) won the 53kg gold medal with an impressive fall over Nana KOZUKA (JPN) in the final.

Coles took the opening lead but Kozuka answered with a big four to make it 4-2. An exposure from Coles gave criteria to Kozuka who was constantly finding openings for attacks. In the second period, Coles came up with a four-pointer using headlock to take an outright lead. At one point, Kozuka cut the lead to 9-7 but Coles hit another headlockk for four and secured the fall to win the final.

The Canadian has been impressive over the two days, winning three of her five bouts via fall. Only MUSKAN (IND) and Isabelle GONZALES (USA) were able to stop her from pinning them.

Historically, no Canadian had reached the final in women's wrestling and Coles' medal is only the second in the tournament's history. Canada has had a world champion in all other World Championships.

Taina FERNANDEZ (USA)Taina FERNANDEZ (USA) celebrates after winning gold at 61kg. (Photo: United World Wrestling / Kostadin Andonov)

The United States crowned a champion as well. Taina FERNANDEZ (USA) pinned Sae NOGUCHI (JPN) in the 61kg final to make sure the U.S. goes home with at least one gold in women's wrestling. Her tournament run of four wins included three falls and one technical superiority win and only one bout -- the final -- going into the fourth minute of the match.

The final began with Fernandez getting the first point for Noguchi's passivity. The American added a stepout and takedown to make it 4-0. Fernandez got the fall with 38 seconds remaining in the match.

At 40kg, Aleksandra FEDOROVA (AIN) won the gold in a low-scoring final against Kamila KUCHMA (UKR). She won 4-1.

Iran, Kyrgyzstan best in FS semis

Freestyle action began at the U17 World Championships with five weight classes. The United States had four wrestlers in the semifinals but only one made it to the finals. Iran had three and two made it to the gold medal bouts. Kyrgyzstan also shone as it put two wrestlers in the final.

Uzbekistan, Puerto Rico, Georgia and Kazakhstan also had a finalist each while one Individual Neutral Athlete made it to the final.

World ChampionsAll 10 women's wrestling world champions in Amman. (Photo: United World Wrestling / Kadir Caliskan)

RESULTS

40kg
GOLD: Aleksandra FEDOROVA (AIN) df. Kamila KUCHMA (UKR), 4-1

BRONZE: Raj BALA (IND) df. Monaka UMEKAWA (JPN), 11-5
BRONZE: Nazrin AHMADLI (AZE) df. Vivien SZENTPAL (HUN), 11-6

46kg
GOLD: Yuu KATSUME (JPN) df. Shrutika PATIL (IND), 11-0

BRONZE: Morgan TURNER (USA) df. Jessica TUOMINEN (FIN), via fall (8-0)
BRONZE: Medina KUANYSHBEK (KAZ) df. Yevheniia DRUZENKO (UKR), via fall (6-5)

53kg
GOLD: Kaura COLES (CAN) df. Nana KOZUKA (JPN), via fall (11-7)

BRONZE: MUSKAN (IND) df. Isabella GONZALES (USA), 12-2
BRONZE: Lisette BOETTKER (EST) df. Olesia MALAKHOVA (AIN), via fall (2-4)

61kg
GOLD: Taina FERNANDEZ (USA) df. Sae NOGUCHI (JPN), via fall (6-0)

BRONZE: Hiunai HURBANOVA (AZE) df. RAJNITA (IND), via fall (6-2
BRONZE: Ozdenur OZMEZ (TUR) df. Zhaidar MUKAT (KAZ), 4-0

69kg
GOLD: KAJAL (IND) df. Oleksandra RYBAK (UKR), 9-2

BRONZE: Ako UCHIYAMA (JPN) df. Rahma BEDIWY (EGY), via fall (9-1)
BRONZE: Zahra KARIMZADA (AZE) df. Ilayda CIN (TUR), 6-4

sd

Freestyle Semifinals

48kg
GOLD: Ulugbek RASHIDOV (UZB) vs. Amirabbas ALIZADEH (IRI) 

SF 1: Amirabbas ALIZADEH (IRI) df. Henry ASLIKYAN (USA), 6-4
SF 2: Ulugbek RASHIDOV (UZB) df. Chingis SARYGLAR (AIN), 7-5

55kg
GOLD: Joseph BACHMANN (PUR) vs. Kursantbek ISAKOV (KGZ)

SF 1: Kursantbek ISAKOV (KGZ) df. Keanu DILLARD (USA), 10-2
SF 2: Joseph BACHMANN (PUR) df. Huseyn HUSEYNOV (AZE), 5-2

65kg
GOLD: Ramazan ABDULKADYROV (AIN) vs. Rustamzhan KAKHAROV (KGZ) 

SF 1: Rustamzhan KAKHAROV (KGZ) df. Bakdaulet AKIMZHAN (KAZ), 12-5
SF 2: Ramazan ABDULKADYROV (AIN) df. Umut USLU (TUR), 4-4

80kg
GOLD: Reza AFSHAR (IRI) vs. Nikoloz MAISURADZE (GEO) 

SF 1: Nikoloz MAISURADZE (GEO) df. Artur KOSTIUK (UKR), 4-0
SF 2: Reza AFSHAR (IRI) df. Emmitt SHERLOCK (USA), 8-0

110kg
GOLD: Michael MOCCO (USA) vs. Yedige KASSIMBEK (KAZ)

SF 1: Yedige KASSIMBEK (KAZ) df. Abolfazl MOHAMMAD NEZHAD (IRI), 4-3
SF 2: Michael MOCCO (USA) df. Gigia LUKUNIDZE (GEO), 10-0