#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#JapanWrestling

I Want to Win Second Olympic Gold at LA 2028: Higuchi

Friday, May 22, 2026 - 10:59 By United World Wrestling Press

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TOKYO (May 22) -- Paris Olympic champion at 57kg Rei HIGUCHI (JPN) returned to competition for the 2026 Meiji Cup All-Japan Invitational Championships in Tokyo. After reaching the 61kg final on Saturday, Higuchi defeated Toshihiro HASEGAWA (JPN), 3-0, in the gold medal bout.

Normally, the two should have wrestle off to earn a spot on the Japan team for the 2026 World Championships. However, Higuchi withdrew from the play-off to everyone's surprise. He later talked to the press. Excerpts:

UWW Plus

-- On withdrawing from World Championships wrestle-off against Hasegawa

Higuchi: In December, the qualifying process at 57kg starts for [the 2028] Los Angeles [Olympics]. There is the World Championships, but all I am thinking of is a second straight title in Los Angeles. Strategically speaking, I have six months from now to get my body ready and drop to 57kg, and I want to give that priority. That's how I came to this decision."

-- On his performance at the Meiji Cup

Higuchi: I tried various new takedowns, and I was able to apply pressure in the clinch as well. I think it went pretty well, more or less. There was one throw I felt I could have executed better, and there were a few other areas where I wanted to finish things off more decisively. I guess there’s a mix of things to reflect on and things that went well. It feels like a bit of a mixed bag. 

-- On his return after 21 months since 2024 Paris Olympics

Higuchi: It was definitely fun. It was my first match in a long time, so I was really excited and nervous, but I’m not the type to feel too much pressure. Even as an Olympic champion, how should I put it?, I’m sure there were people hoping for an upset, but whether I win or lose, the fact that I’m an Olympic gold medalist doesn’t change. So in that sense, I was able to let go of the pressure and really enjoy the wrestling.

-- On his physical health

Higuchi: In the first match, I definitely felt like my legs were really heavy. It had been a while since my last match, and it had been a while since I’d reduce weight too. There were moments where I wondered, “Is this really okay?” But by the second match, the semifinal, I was gradually finding my rhythm and moving well. I really feel it was great that I was able to compete once six months ago, rather than starting all of a sudden this December.

-- On any improvements for future

Higuchi: First of all, I need to build a body that’s properly suited for the 57kg weight class. It’s been a while since I’ve competed, so I didn’t perform as well as I’d hoped. I think if I refocus and tighten up my game, I’ll be able to deliver an even better performance. I really want to get back to training soon. It was so much fun. It’s been a while, but I feel like I can pull off all sorts of new moves and do so much more, so I’m eager to get back to training. 

-- On motivation for LA 2028

Higuchi: There’s only one person in the history of Japanese wrestling [Freestyle] who has won back-to-back Olympic gold medals. My goal is to become the strongest wrestler in the history of Japanese wrestling. In terms of records. There are many great predecessors, but I want to break their records. I want to become the kind of figure where people say, “Rei Higuchi was the strongest in Japanese wrestling history.”

I want to wrap things up by winning two consecutive gold medals in Los Angeles.