#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

By United World Wrestling Press

COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleUlaanbaatar

Ulaanbaatar Open: Iran, India, Bulgaria Win 2 Greco-Roman Golds

By Vinay Siwach

ULAANBAATAR, Mongolia (June 4) -- Payam AHMADI (IRI) emerged as the most dominant wrestler on day one of the Ulaanbaatar Open Ranking Series on Thursday.

At 55kg, Ahmadi outscored his opponents 33-0 in four bouts to claim the gold medal in the Nordic bracket, never looking in any kind of trouble.

The 2025 World Championships silver medalist was among the seven champions on day one of the tournament. Iran won two gold medals and so did India and Bulgaria. China won the remaining one to close out the day.

Payam AHMADI (IRI)Payam AHMADI (IRI) blanked his opponents 33-0 in four bouts in Ulaanbaatar. (Photo: United World Wrestling / Kostadin Andonov)

Ahmadi opened the day against Asian Championships silver medalist LALIT (IND) and secured an easy 8-0 technical superiority win in one minute and 57 seconds.

In Round 2, Ahmadi took only 33 seconds to see off Davaabandi MUNKH ERDENE (MGL). He blocked Munkh Erdene's body lock attempt for four points and threw the Mongolian again for four more points. He took just 46 seconds to do the same to Sumiyabazar MUNKHZAYA (MGL) in Round 3.

His final bout was against Emin CAKIR (TUR) and Ahmadi two four-point throws from par terre to complete a 9-0 victory and claim the gold medal in the morning session itself.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

By the end of the day, Iran had its second gold medalist in Danial SOHRABI (IRI), who defended his title in Ulaanbaatar Open from 2025 at 72kg. Just like last year, Sohrabi's gold medal carried extra significance.

With the 72kg victory over Javad REZAEI (IRI) in the final,  Sohrabi assured his spot on the Iran team for the 2026 World Championships where he will try to upgrade his bronze medal that he won in 2025.

Both Sohrabi and Rezaei followed identical paths to the final, dominating every bout they wrestled. They were even finishing the matches in quick time and via technical superiorities.

In the final, Sohrabi was the first to go in par terre and Rezaei did his best to turn Sohrabi twice and lead 5-0. Sohrabi seemed unfazed despite falling behind in the bout.

When the second period began, he managed to earn the par terre position for himself. However, he turned Rezaei only once. When Sohrabi tried a throw, Rezaei managed to defend it but the former was awarded a stepout which made the score 5-4.

A little time had passed when Sohrabi brought down Rezaei for a takedown and took a 6-5 lead. He then turned Rezaei to extend his lead to 8-5 which he defended to win the gold medal, his second straight at the Ulaanbaatar Open at 72kg.

NITESH (IND)NITESH (IND) throws Nurassyl AMANALY (KAZ) during the 97kg final in Ulaanbaatar. (Photo: United World Wrestling / Kostadin Andonov)

India, Bulgaria Win 2 Golds

Apart from Iran, India and Bulgaria also won two gold medals each. Two 2026 Asian medalists for India, NITESH (IND) and Sunil KUMAR (IND), won at 97kg and 87kg respectively.

Bulgaria's two golds medals came through Deyvid DIMITROV (BUL) winning at 82kg and Stoyan KUBATOV (BUL) claiming gold at 77kg.

Nitesh, the Asian silver medalist at 125kg, overcame a deficit twice in the final against Nurassyl AMANALY (KAZ) and beat the Kazakhstan wrestler 13-9. At one point in the bout, Amanaly led 5-3 but Nitesh made it 5-5 with Amanaly leading on criteria.

As Nitesh tried a bearhug body lock, Amanaly tossed the Indian for four points for a 9-5 lead with around two minutes remaining in the final. Those two minutes must have felt like eternity for Amanaly who was struggling with his conditioning. He gave up a three step outs and a point for fleeing as Nitest made it 9-9, still behind on criteria.

He then brought down Amanaly for a takedown and then turned him for two more points to build a 13-9 lead. Amanaly did not have anything left in himself to fight for the remaining time and Nitesh comfortably defended the score.

Sunil KUMAR (IND)Sunil KUMAR (IND), blue, won the 87kg gold medal at the Ulaanbaatar Open. (Photo: United World Wrestling / Jake Kirkman)

Kumar followed a slightly different path as he managed to score a turn from par terre against Azat SALIDINOV (KGZ) and win 4-1. Salidinov got the par terre position in the first period to go 1-0 up. He tried a throw but no points were awarded for it. Kyrgyzstan challenged the call but lost, giving a point to Kumar.

In the second period, Kumar led 2-1 after given the par terre position and he used a gut wrench to turn Salidinov to score the winning points.

Deyvid DIMITROV (BUL)Deyvid DIMITROV (BUL) scores four points on Aik MNATSAKANIAN (BUL) using an arm throw during the 82kg final. (Photo: United World Wrestling / Jake Kirkman)

In an all-Bulgarian final at 82kg, Dimitrov faced Aik MNATSAKANIAN (BUL) and used an arm throw for four points to get on board and the big-scoring technique proved crucial in the end.

Mnatsakanian blocked Dimitrov when he was trying a turn for two points and then scored two points to make it 4-4 but Dimitrov led on criteria. In the second period, both wrestlers were given passivity warning which meant par terre positions and one point each. It made the score 5-5 but Dimitrov's four-point move took the precedent over Mnatsakanian who did not have any high-scoring technique.

Kubatov rolled to the gold medal at 77kg after he used a strong gut-wrench to beat Amuguleng BAI (CHN), 10-1, in the final.

Xinxin JIN (CHN)Xinxin JIN (CHN) sets up a counter throw from the edge against Murat FIRAT (TUR) during the 67kg final at the Ulaanbaatar Open. (Photo: United World Wrestling / Kostadin Andonov)

Jin Stuns Firat

The surprise champion of the day was Xinxin JIN (CHN) who upset European silver medalist Murat FIRAT (TUR) in the 67kg final. Firat got on the board first with par terre and he rolled Jin for two points to lead 3-0.

Next was Jin's turn for par terre in the second period and he managed a turn using a front headlock just before the referee's to get two points and take a 3-3 criteria lead. Firat tried to score a stepout in the final minute but Jin stamped himself right at the edge and tossed Firat for four points.

Turkiye challenged the call, asking that the stepout was scored first. But on review, the four-pointer was confirmed and Jin got another point of the lost challenge which made his lead 8-3, giving him his first-ever international medal.

Photo

RESULTS

55kg
GOLD: Payam AHMADI (IRI)
SILVER: Davaabandi MUNKH ERDENE (MGL)
BRONZE: Emin CAKIR (TUR)

67kg
GOLD: Xinxin JIN (CHN) df. Murat FIRAT (TUR), 8-3

BRONZE: Tsuchika SHIMOYAMADA (AUS) df.  Ganbayar NAMSRAI (MGL), 9-0
BRONZE: ALAMUSI (CHN) df. Sachin SAHRAWAT (IND), 2-2

72kg
GOLD: Danial SOHRABI (IRI) df. Javad REZAEI (IRI), 8-5

BRONZE: Amanat SAMAT UULU (KGZ) df. Borgil TUVSHINBAATAR (MGL), 10-0 
BRONZE: Zhantoro MIRZALIEV (KGZ) df. Sultan ASSETULY (KAZ), via fall (11-5)

77kg
GOLD: Stoyan KUBATOV (BUL) df. Amuguleng BAI (CHN), 10-1

BRONZE: Yeonghun NOH (KOR) df. Jason BAUCAS (PHI), via fall
BRONZE: Bekzat ORUNKUL UULU (KGZ) df. Ankit GULIA (IND), via fall

82kg
GOLD: Deyvid DIMITROV (BUL) df. Aik MNATSAKANIAN (BUL), 5-5

BRONZE: Imur TEMIRBEKOV (KGZ) df. Lkhagvasuren DASHJAMTS (MGL), 9-0

87kg
GOLD:  Sunil KUMAR (IND) df. Azat SALIDINOV (KGZ), 4-1

BRONZE: Seunghwan LEE (KOR) df. Usukhbayar BAATARKHUU (MGL), 10-1
BRONZE: Luis AVENDANO (VEN) df. Turbold GANBOLD (MGL), via forfeit

97kg
GOLD: NITESH (IND) df Nurassyl AMANALY (KAZ), 13-9

BRONZE: Minho LEE (KOR) df. Tuvshinsanaa ERDENEJARGAL (MGL), 12-3
BRONZE: Gankhuyag GANBAATAR (MGL) df. Juan DIAZ (VEN), via fall