#DigitalTransformation

United World Wrestling together with N3XT Sports begins the digital transformation process

Monday, July 18, 2022 - 11:26 By United World Wrestling Press

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COSIER-SUR-VEVEY, Switzerland and BARCELONA, Spain - United World Wrestling (UWW) and N3XT Sports today announced a new partnership under which N3XT Sports will support UWW to accelerate its digital transformation by creating a digital-first approach in the organization and transform the sport using digital tools.

UWW has already prioritized digital transformation as one of five strategic pillars for the governing body’s 2022-2026 Strategic Plan, which was presented and approved at the UWW Congress in 2021.

UWW aims to create new value for its ecosystem, grow the sport itself, and modernize and digitize its processes and operations. By embarking on this journey, UWW will future-proof the organization, optimize internal processes, generate sustainable financial revenues, provide support to all the national federations and the entire wrestling ecosystem. 

The partnership between UWW and N3XT Sports aims to accelerate this transformation process and ensure maximum efficiency and benefit through a multi-year investment. N3XT Sports has been supporting UWW since early 2021 as UWW recognized the need to create new sources of value to the sport. As such, UWW’s digital transformation journey, with the support of N3XT Sports, touches on both revenue maximization and cost optimization, increasing efficiency and providing shared services within its national federations and event organizers.

Nenad Lalovic, UWW President, said: “One of the key areas of the 2022-2026 Strategic Plan, built together with our National Federations, is to embrace and foster digital transformation in order to modernize and digitize our organization. In order to achieve this, we have partnered with N3XT Sports, a leading digital transformation agency in the sport industry, that is guiding us to continuously create value for fans, wrestlers, and the global wrestling ecosystem, to ensure a sustainable and independent UWW through digital, data and innovation.”

UWW has modernized as an International Federation ever since rejoining the Olympic Program in 2013. The next stage of transformation for the federation is aimed at increasing the focus on a direct-to-consumer (D2C) strategy that delivers excellence in digital content and data to fans, media and marketing partners, as well as best-in-class shared digital, innovation and data tools to the National Federations (NF), local organizing committees, coaches, and wrestlers in order to ensure sustainable financial growth.

As part of the agreement, N3XT Sports will help design and develop the project through its digital arm, N3XT Labs. This will support on the creation and monetization of best-in-class data analytics tools and digital assets, as part of a reimagined UWW commercial portfolio, including a new UWW mobile application for fans and internal stakeholders, and Customer Data Platform (CDP) aimed at collecting and engaging data from all UWW digital audience touchpoints.

In addition, drawing on N3XT Labs’ digital expertise in sports and cloud architecture, the creation of a robust project governance structure will support the digital monetization of the UWW’s wider business strategy, whilst also developing new D2C revenue streams across the federation and its entire ecosystem.

Hisham Shehabi, COO of N3XT Sports, said: “We are thrilled to work with UWW and guide the federation through its digital transformation. To make this new digital strategy possible, UWW is committed to developing and launching various digital and data products to reach fans directly, without intermediaries, thus gaining a better understanding of their tastes and habits, and fundamentally, building the global home of wrestling and wrestlers. Our focus at N3XT Sports is to accelerate the construction and operation of this digital and data ecosystem that caters to UWW fans, internal stakeholders, national federations, and athletes.”

ABOUT United World Wrestling

United World Wrestling (UWW) is the international governing body for the sport of wrestling; its duties include overseeing wrestling at the Olympics. It presides over international competitions for various forms of wrestling, including Greco-Roman wrestling, freestyle wrestling for men and women, as well as others.

ABOUT N3XT Sports

N3XT Sports is an end-to-end digital transformation agency that works with international sporting organizations in football, basketball, and the Olympic Movement, to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. 

N3XT Sports was born in the world’s epicenter of innovation in Silicon Valley, has its operational HQ in Barcelona and its team is spread in different countries in Europe such as France, Italy, England, Spain, and Switzerland as well as in the United States, Morocco and Canada. 

Contact information

N3XT Sports - bea@n3xtsports.com
United World Wrestling - Eric.olanowski@uww.org

#WrestleLA

UWW announces new Olympic qualification process for LA 2028

Monday, February 2, 2026 - 12:14 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (February 2) -- United World Wrestling has overhauled the qualification process for the Olympic Games.

Beginning with the 2028 Los Angeles Olympics, the 16 wrestlers who qualify per weight class will earn their spots through four routes: the World Championships, Continental Qualifiers, the World Olympic Qualifier, and the UWW Rankings.

The first phase of qualification will be the 2027 World Championships that will award 72 quotas for the Olympics. Each medalist [gold, silver, two bronzes] in the 18 Olympic weight classes will earn LA 2028 spots for their respective National Olympic Committees (NOC).

The second phase will be the UWW Rankings in which the first three wrestlers of the rankings, not qualified in the first phase, will obtain one quota place for their NOC for the LA28 Olympic Games. The UWW Rankings will include the seven main events organized before the LA28 Olympic Games:

- 2027 Senior Continental Championships*
- 2027 Ranking Series (3 events)
- 2027 Senior World Championships
- 2028 Ranking Series (1 event)
- 2028 Senior Continental Championships*

*UWW may include Continental Games for ranking but will only consider best two out of three continental results.

This means that 54 more wrestlers will earn Olympic quotas for their respective NOCs.

Phase three for qualifying will include the Continental Qualifiers -- Europe, Asia, Pan-America, and Africa & Oceania. These tournaments will award two quotas per weight class.

Top two wrestlers, the finalists, in each of the 18 Olympic weights will earn LA 2028 quotas for respective NOCs. A total of 144 wrestlers will be awarded at these continental events.

The fourth and final phase of qualification will be the World Olympic Qualifier which will offer 18 quotas. The gold medal winners in each of the 18 Olympic weight classes will earn the spot for their respective NOCs.

Only the countries that did not obtain a quota place during the previous three phases may participate in the World Olympic Qualifiers. The participating countries may only send two wrestlers across all styles at the World Qualifier.

For the LA 2028 qualifying cycle, UWW will award quotas at the following events:

4 quotas - 2027 World Championships
3 quotas - Ranking Series UWW Rankings
8 quotas - Continental Qualifiers (2 Europe, 2 Asia, 2 Pan-America, 2 Africa & Oceania)
1 quota - World Olympic Qualifier

Furthermore, the 2028 Continental Championships will be held before the Continental Qualifiers, ensuring that the three quotas via ranking are finalized before continental qualification events begin.

Ranking Series Participation Guidelines

Each country may enter a maximum of two wrestlers per weight class and a two-kilogram weight allowance will apply for Ranking Series events, but not for Continental or World Championships where standard weight rules apply.

The point allocation for these Ranking events will also be reviewed.

Seeding Changes

During the Olympic cycle, seeds will be assigned based on the following event tiers:

Four-seed events:
Continental Championships
Continental Qualifiers
World Qualifier

Eight-seed events:
Ranking Series
World Championships
Olympic Games

Seeding for the 2028 Olympic Games will be based on results from:

- Three 2027 Ranking Series events
- 2027 Continental Championships (or Continental Games, if applicable)
- 2027 World Championships
- One 2028 Ranking Series event
- 2028 Continental Championships

These same events will be used to seed wrestlers throughout the 2028 season, including the Ranking Series, Continental Championships and Qualifiers, the World Olympic Qualifier, and the Olympic Games.

For the 2027 Ranking Series events, 2027 Senior Continental Championships and the 2027 Senior World Championships, the results of 2026 Senior World Championships will also be considered to seed the athletes.

As is the rule, the ranking points obtained at the 2026 Senior World Championships will be removed after the 2027 Senior World Championships.

A key change is that at the Olympic Games, the seed belongs to the country, which keeps the seed even if it replaces the athlete who earned it. In all other events, the seed belongs to the wrestler, and a nation loses that seed if a different athlete competes.

For clarification regarding the new Olympic qualification process, all NFs and NOCs can contact sports@uww.org.